disruption and opportunity - tmcnet€¦ · a major disruption is happening to enterprise it. and...

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DISRUPTION AND OPPORTUNITY REAL TIME COLLABORATION FOR ENTERPRISE IP NETWORKS Mike Lambert, Alcatel-Lucent November 21, 2013

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A MAJOR DISRUPTION IS COMING TO THE TRADITIONAL LARGE ENTERPRISE IT MARKET

CLOSED ECOSYSTEM, VENDOR LOCK-IN API DRIVEN OPEN SERVICES

“A PBX in the cloud is still a PBX.”

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DRIVEN BY A MULTIPLE, SIMULTANEOUS

TECHNOLOGY AND BUSINESS CHANGES

DEPARTMENTAL IT •  Loss of IT control •  Application Silos

HYBRID IT / CLOUD •  IT as Service broker • Multi-device cloud

MOBILE DEVICES / ENTERPRISE APPS

•  New endpoints •  Enterprise App Stores

CONSUMERIZATION •  BYOD, BYOA

•  Social Enterprise

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SOLUTION PARTNERS BECOME FIERCE COMPETITORS

Cloud and Device Disruption

Vendor / SI Conflict Vertical Integration

“Current partners like Intel and Microsoft are turning from partners to outright competitors.”

Meg Whitman, CEO HP

Legacy Ecosystem

“Cisco, the chairman and chief executive says, will shift toward customers in government and large businesses, handling projects like designing and managing systems for efficient traffic and clean water across entire cities.”

Dec 2012 interview with John Chambers in NYTimes

Outright Competition

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FORCING ENTERPRISES TO RELY ON APPLICATION SILOS

TELEPHONY & VM

AUDIO CONF

VIDEO CONF

WEB CONF

IM & PRESENCE

CONTACT CENTER & IVR

CEBP SOCIAL

NETWORK & PRESENCE

SEPARATE INTERFACES TO NETWORKS AND EXTERNAL SYSTEMS

SEPARATE NETWORK INFRASTRUCTURE

DISPARATE SET OF FEATURES AND SERVICES

SEPARATE INTERFACES TO SUPPORT SERVICES

THE NETWORK BASED INTEGRATION MODEL

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SOCIAL NETWORK & PRESENCE

CEBP CONTACT CENTER & IVR

IM & PRESENCE

WEB CONF

VIDEO CONF

AUDIO CONF

TELEPHONY & VM

COMMON INTERFACES TO SUPPORT SERVICES

COMMON INTERFACES TO NETWORKS & EXTERNAL SYSTEMS

REAL TIME COLLABORATION AS A SERVICE

COMMON SET OF FEATURES AND SERVICES

THEY ARE LOOKING FOR A FAR MORE EFFICIENT MODEL

WEB SERVICES DELIVERY MODEL

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THE COMPLEXITY OF A TYPICAL ENTERPRISE NETWORK

app2 app1

BUSINESS TO EMPLOYEE BUSINESS TO CONSUMER BUSINESS TO BUSINESS

VPN GATEWAY

WIFI LAPTOPS, DESKTOPS

EXTRANET GATEWAYS

TABLETS

AUDIO

OTT VIDEO CONF

COLLABORATION

APP APP

SECURITY VIDEO

SP TELEPRESENCE EXCHANGE

OTT AUDIO/VIDEO/ CONF EXCHANGE

INTERNAL COMPANY COMMUNICATIONS

app1

app2

B2C COMMUNICATIONS AND APPS B2B AUDIO AND VIDEO COMMUNICATIONS

MEDIA AND APPLICATION INTEROPERABILITY REQUIREMENTS

“Our marketing department did an

excellent job of making this look

simple.”

Based on an actual large enterprise network

Intranet

Internet

DMZ VIDEO CONF

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Intermediation Layer (Session Control)

TRADITIONAL SERVICE VS. WEB SERVICE LAUNCH

Complexity N2 Complexity N

WebRTC allows us to complete this model by pushing user experience to the browser, no active clients required.

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“There isn’t a better time to be an enterprise investor,” he said. That’s because he expects a large-scale shift by corporations to cloud and mobile services, and startups are best equipped to provide software designed for that transition.

- Scott Weiss, Partner Andreesen Hororwitz

INTRODUCING THE MOBILE FIRST ENTERPRISE

RTC platform

Enterprise Identity

Mobility

Integrating enterprise applications and

services with mobility

•  SERVICE PROVIDER OPPORTUNITY

• DEVELOPER OPPORTUNITY

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NATIVE

HTML5

RECOGNIZING THE FUTURE NOW IS THE KEY CONSIDER NETFLIX:

http://www.nytimes.com/2010/08/08/business/08every.html?_r=0

“The company was formed in 1997 with the idea of sending movie DVDs, then a new technology, through the mail. But Reed Hastings, the founder and chief executive, and early employees, recognized that delivery of movies over the Internet would replace the mail carrier soon. They named the company Netflix, not Mailflix or DVDs by Mail.”

NATIVE

HTML5 + vs.

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THE REAL TIME COLLABORATION SERVICES

GLOBAL OPPORTUNITY

Source: Forrester, November 2012

Not exactly small.

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THREE THINGS TO REMEMBER

A MAJOR DISRUPTION is happening to Enterprise IT. And that spells opportunity.

SERVICE PROVIDERS WebRTC helps give enterprise the mobile context data they crave.

WEBRTC DEVELOPERS Forces that controlled enterprise are in chaos. Take advantage of it.

disruption and opportunity - tmcnet€¦ · a major disruption is happening to enterprise it. and...

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