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REVENUE DISRUPTION FROM THE COLLABORATIVE ECONOMY

BY JEREMIAH OWYANG

The media can’t stop talking about the Collaborative Economy

MAINSTREAM MEDIA ATTENTION

3

GOOGLE INSIGHTS

4

PEOPLE ARE SEARCHING FOR SHARING AND MAKING

The Collaborative Economy impacts many industries

Analysis of one single day indicates notable adoption

It’s accelerating: The people are

doubling adoption

@V I S IONCR I T I C A L

@ JOWYANG

Why is adoption happening so quickly?

SOCIAL MEDIA SENTIMENT

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THE PEOPLE ARE USING EASILY AVAILABLE SMART PHONES

Early signals show people prefer peer-to-peer commerce

SOCIAL MEDIA SENTIMENT

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AIRBNB “LOVED” OVER TRADITIONAL HOTELS

SOCIAL MEDIA SENTIMENT

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UBER AND LYFT “LOVED” OVER OTHER SERVICES

Is this a business disruption?

A properly shared car is

$270,000Lost RevenueOf auto sales

1 shared car = 9 cars at average of $30k each

But what about loans, taxes, gas, parking, dealer services, resale and more?

Source: UC Berkeley Study on Car/Ride Sharing

The Collaborative Economy

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Source: SFIST

“…65 percent of their business migrate to ride

services like Uber, Lyft and Sidecar…”

Source: SF Chronicle

Source: SF Transportation Authority

Source: SF Examiner

DC Taxis down“We’re down 22 percent,”

said Jeff Schaeffer, the president of District Cab

Source: HotAir

Columbus Ohio“Taxi drivers say business is down 50 percent in some

cases…”

Source: The Dispatch

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“All told, they found that for every 1 percent increase in the

number of Airbnb bookings, there is a .05 percent decrease in

hotel revenue”

Study by Boston University

Hotel Industry Loses Revenues As Airbnb Grows

26 Source: Airbnb 2013 annual report

Airbnb Bookings on Rapid Incline

People turn to Peer to Peer loans–instead of going to traditional banks

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Europe’s peer to peer ridesharing BlaBlaCar has more passengers

than Eurostar

Source: Mashable

Will the startups go away?

Since market inception, the startups have raised nearly $7 BILLION and so no sign of slowing.

30 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 $-

$500,000,000

$1,000,000,000

$1,500,000,000

$2,000,000,000

$2,500,000,000

$3,000,000,000

$3,500,000,000

Total Funding by Year

So…

What role do corporations playif people get what they need

from each other?

The Collaborative EconomyAn economic model where creation, ownership, and access are shared between people and corporations.

What side of history will you be on?

Empowered People & Resilient Brands

CrowdCompanies.comEmpowered People & Resilient Brands

Jeremiah OwyangFounder@jowyang

Jeremiah@CrowdCompanies.com