Disruptive Design@Designation

Rob Schwartz, CEO TBWA\Chiat\Day NY April 2017

Writer, Creative Director, CEO, Dog Walker

This Morning’s Agenda

A little theory A little creative

A lot of fun

LOGO is the logo for “logo”

Convention The way things are

always done

Disruption Do something different,

better, surprising and smarter

Vision A more purposeful

and profitable future for brands

VisionA brand you notice, understand and feel its specialness

Convention-Hunting

Share your faves

ConventionLogos that are

DisruptionLogos that do

Is Does

Is Does

Is Does

Is Does

Is Does

Is Does

Is Does

Is Does

Is Does

Is Does

Your TurnPick a brand and create a logo that does.

Convention Logos that are

Disruption Logos that do

Vision A brand you notice, understand and feel

its specialness

Logos that are. Logos that do.

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