disruptive innovation with the whole value chain in mind: recruiting and scaling support for new...
TRANSCRIPT
Bert van SonMud Jeans@BertvanSon
#SB16SD #ActivatingPurpose
Disruptive Innovation with the Whole Value Chain in Mind: Recruiting and Scaling Support for New
Circular Models
ISSUES IN FASHION
What if we clean up our own mess
“We dream of a world in which there is no such thing
as waste”
“We dream of a world in which there is no such thing
as waste”
Originators of the new Consuming Philosophy Lease A Jeans
LEASE A JEANS
€7,50 - 12 months
80%
84%DENIM
HOME-TRY50% KEEPS 2
The Social Explorer
SOCIAL EXPLORER
Leeftijd: 27-55 | Opleiding: hoger | Issues: gezondheid & milieu | Woont in: grotere cities
Hip and Healthy
Vegan Lovers
TravellersBig Spenders
FRIENDS FROM CIRCUL’R
#recycletour
RECYCLE TOUR
Bring returned lease jeans to the recycle factory
May 1 - Goodbye event AmsterdamMay 9 & 10 - Filming the Recycling Proces
