dissemination: how to share project results with the wider … · 2016-02-08 · • link your...
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Charis Hughes, Léargas Communications
www.leargas.ie Leargas.Ireland @Leargas
Dissemination: How to share project results with the wider community
#LeargasForum
Your future!
What is dissemination? Sharing experience: Brú Youth
Make a plan: defining audience & message How to connect: visual identity, house style,
photos & graphics, social media, PDP Fun with Twitter
What is ‘dissemination’?
Is it valorisation? Is it DEOR?
Why disseminate?
Ensure the output (KA2) will get used - make target group aware of the product / Promote the organisation / Motivate staff and students to go abroad / Get the full benefit of the EU grant in the whole EU area / Promote European citizenship / Avoid re-inventing the wheel / Affect decision makers / Help participants reflect on their experience and learning / Encourage feedback to improve both project and products…
Promotion or dissemination?
Promotion = Hello! We have a project (advertorial, one-way relationship)
Dissemination = Here’s what we’ve
learned and how you can use it (exchange of ideas, growth)
Promotion & dissemination overlap
For both, to be effective you must decide:
who you want to reach (audience)
what action you want them to take (message)
and how you will encourage them to do so
(method).
Audience: Information Technology trainers Message: Our ‘Integrating IT’ booklet is available – please download it
Method: Social media, sectoral websites, presentations
Audience: Departments of Education in Ireland, France & Germany Message: 5,000 trainers downloaded our booklet and are reporting
success with our methods - integrate the methods into tutor training Method: Present results at conferences, Arrange a meeting with Dept
representatives, Write an article for sectoral press
Examples
Share from the start
Literally, dissemination means ‘scattering seeds’.
It makes sense to scatter your seeds
where you want them to grow!
Where to begin • Self-assessment & set goals (individual and group) • Identify learning styles and roles within the group (photography, verbal, writing/ journals, video &editing)
•Include young people in entire process
• Keep record of everything
Debrief/ Reflection • Blob Trees (discuss feelings and develop understanding of emotions, empathy & self-awareness) • Journals (learning/assess programme/ sharing & communicating with one another)
Dissemination • Timeline (what we did/what we learned/what we want to show) • Exhibition and presentation (to local community/peers/relevant agencies) • Positive feedback (realisation-what they have achieved)
Audience: Who is your community?
• Who will benefit from the knowledge you have to share?
• Who can take your information and
turn it into action?
Audience
• Remember: Far away audiences take more effort to reach
Message: What is your objective?
• Is it to expand community knowledge? • Is it to encourage people to take action?
• What do your audience require (background information, resources,
support) to understand or take action?
Methods: How to connect
• What methods connect with your audience now?
• What methods are you already using (email, newsletter, blog, notice board)?
• What networks are available to you (e.g. participants, professional or organisational connections)?
Methods: How to connect
• Target a few key methods rather than trying to reach everyone, everywhere
• Match the message to the method (e.g. online writing ≠ writing for print)
• Provide context – don’t assume they have the same level of knowledge or interest
ConsistenCy is vital
• Think about the identity of your organisation and your project
Visual identity
• Link your project title, organisation & programme (Erasmus+, Causeway etc)
• Use a strapline to explain the project quickly (e.g. eTwinning – the Community
for Schools in Europe) • Try to develop a house style and use templates for documents, PowerPoint etc
Elements of house style
• Font family & size: choose what is appropriate for your project
• Programme & project logo • Consistent terms: UK spelling, date format • Project colours: every colour has a recipe
(RGB, Hex, CMYK) – use the same one • Consistent visual approach (photos, video)
Using Photos
• Consent! • Active shots
• High resolution • Clear expressions
• Authentic situations • Challenge stereotypes
• Create sense of the project
Stock or real photos?
tock https://search.creativecommons.org/
Stock photos: Know your rights
Using social media
Using social media
• Make conversation, not announcements • Concentrate on 2 or 3 platforms max and
interact regularly • Build networks of similar organisations
and projects, not only participants • Decide who will monitor, and how much
Using Facebook
Create page, not profile Schedule your posts, using the options under ‘publish’
Use ‘insights’ tab to monitor how your page is performing
Facebook Insights
Using Twitter
Include @Leargas & #erasmusplus Always check your hashtags (#EDL…)
Resize photos if possible: 1024 x 512 px You don’t have to follow everyone who
follows you, but always reply!
Using Léargas!
• Invite us to your event! Léargas blog ‘Insights’: www.leargas.ie/blogs
• www.twitter.com/Leargas
• www.facebook.com/Leargas.Ireland
Erasmus+ Project Results Platform
• A thematic compendium of projects
• Formerly known as VALOR
• ec.europa.eu/programmes/ erasmus-plus/projects/
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
What is the Erasmus+ Project
Results Platform?
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
The Commission's database
of all Erasmus+ projects
More than 27,000 Erasmus+ projects
but also
Almost 5,000 Lifelong Learning
projects
Some 2,000 Youth in Action projects
and
Good practices
Success stories
PCICFHE International cooperation
Why use it?
Share results
Inspire and
be inspired
Be Visible
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
Who should be using it?
KA2 beneficiaries – compulsory
KA1 and KA3 beneficiaries – recommended, but optional
When to use it ? Before submitting your application, if you are
looking for partners working in fields that are of interest to you
After signing the grant agreement with
Léargas, to gradually upload results, if any At the end of the project, to submit the
results for validation/publication by Léargas
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
How to use it?
Before submitting your application:
• Look for inspiration and potential partners by
using the search criteria (programme, year, country, field of activity, keyword) available on the public interface
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
How to use it?
• You'll receive an automatic e-mail notification
to connect to your Dashboard, with relevant links and explanations on how to log in
• Log in and choose whether or not to display contact details of your organisation and those of your partners
• Start uploading your logo, website address, results of the project
• If the contact person changes, email Léargas
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
This is what your dashboard looks like
(with some slight improvements)
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
How to use it?
• You'll receive an automatic e-mail notification
inviting you to submit results for validation by Léargas and publication on the platform
• Follow the instructions in the e-mail notification and log in to your Dashboard again to submit your logo, website address and results of the project
Date: in 12 pts Education and Culture
WHY?
HOW?
WHAT?
WHEN?
http://ec.europa.eu/programmes/erasmus-plus/projects/
Change lives, open minds
Be visible
Inspire and
get inspired
Share results
Practice: Low-tech tweets
• Tweet about something you experienced today
• Use hashtags or @mentions if you like, but keep it to 140 characters
• Write it on a post it and stick it to the wall • Take a heart and put it on your favourite
tweet!
Communications Unit
www.leargas.ie Leargas.Ireland @Leargas
Charis Hughes
Email: [email protected]
Tel: 01 887 1224