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DISCLAIMER: This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein

Dissemination Plan Develop Business and Economic Research Centers

Capacity at Palestinian Higher Education Institutions

(BERC)

561966-EPP-1-2015-1-PS-EPPKA2-CBHE-JP

Islamic University of Gaza

Author: Amani AL Mqadma

Description of the Activity Development of dissemination plan applicable

during the project and after its lifetime. The plan

will precisely define all of the dissemination

activities, including web site design, public

promotions and publishing.

WP Ref. 6

Work package Titel Exploitation and dissemination

Work package Leader IUG

Participant partners UCAS and QOU

Deliverables Development of dissemination Plan.

Deliverables Ref. 6.1

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DISCLAIMER: This project has been funded with support from the European Commission. This responsible for any use which may be made of the information contained therein publication reflects the views only of the author, and the Commission cannot be held

1. INTRODUCTION The purpose of this document is to present the dissemination strategy of the BERC project for

the period of October 2015- October 2018 including activities, tools events and calendar. This

plan aims at achieving the highest possible impact of the project activities and best contribute

to support and strengthen Business and economic research at PS partners, BERC will focus on

maximizing the effectiveness and scope of its dissemination and communication activities.

These specific activities will not only address the general public to raise awareness and

maximizing the project visibility and public awareness of its nature, objectives and outcomes,

but also target key stakeholders relevant to the field of the project.

2. PROJECT OVERVIEW BERC project consortium will address the challenge of the weakness of Palestinian HEIs

contribution to the international scientific research production. BERC stands for "Develop

Business and Economic Research Centers Capacity at Palestinian Higher Education

Institutions". This project aims at boosting the quality of business and economic research

environment through the partnership with national and European counterparts. Main

objectives include:

1. To develop and reinforce quality standards for business and economic research

centers of Palestinian Higher Institutions.

2. To capacity building of research unit's staff for business and economic research

centers of Palestinian Higher Institutions (Including standards, methodology,

examination and supervision,, etc.).

3. To develop national and international partnerships for networking activities among

the Business & Economic research centers.

4. To promote alignment and optimization of undergraduate and postgraduate

programs with respect to the strategic research clusters, including expand research

opportunities and resources that attract and support a robust number of

postgraduate fellows.

5. To tackle societal challenges and developing innovative solutions through engage in

long term collaborative research projects and partnerships.

3. DISSEMINATION STRATEGY The strategy will cover both internal and external communication and dissemination, each of

which is discussed in turn below. In general the dissemination and exploitation strategy of the

BERC project aims at ensuring maximum impact of the project on the PS partners and

spreading of the project outputs beyond the consortium members. This goal will be achieved

through achieving the following objectives:

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1. Identify and engage stakeholders throughout the course of the project in order to

ensure that the results of the project are applicable and appropriate to stakeholders.

2. Establish and maintain the project’s website.

3. Establish and maintain the business and economic research centers webpages at the

universities website

4. Produce press releases in Arabic and English languages and selected other materials

for dissemination to the media and other stakeholders

5. Prepare scientific journal articles and conference presentations.

4. TARGET GROUPS In BERC project, two main target groups are directed in the dissemination strategy, there are

institutional level target groups and national level target groups. These target groups include

the project stakeholders and beneficiaries.

Institutional level target groups:

1. Deans of different Colleges

2. Academics and researchers at faculty of commerce

3. Postgraduate studies students

4. Policy makers and specially Vice president for Scientific and postgraduate studies

affairs.

National level target groups

1. Higher education institutions in Palestine (west bank and Gaza strip)

2. Ministry of Higher education

3. Research institutes

4. National scientific research council

5. DISSEMINATION TOOLS

1. BERC logo

The project logo determines the project visual identity and enables others to

recognize the project, therefore specific logo was designed for the project to

be included in all project publications and document

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2. Project Website The project website http://berc.iugaza.edu.ps/ is the main dissemination tool of the

project outputs, activities, objectives and goal. It is the main element to sustain the

project outcomes after the end of the project duration.

The Structure of the BERC website consists of ten main categories:

a) HOME: contains the photos, general info about the project, news, events

b) ABOUT PROJECT (Description. Objectives, Outputs/Outcomes, Management of

the project)

c) Consortium of the project: which includes the name, logo and contact address of

each partner university in the project.

d) WORKPACKAGES: summary of the main work packages in the project in the

project is indicated.

e) NEWS

f) EVENTS

g) GALARY

h) DOCUMENTS

i) Project team : the project coordinators

j) CONTACT

3. Flyer – short project presentation

http://berc.iugaza.edu.ps/

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Project flyer is designed with idea to present briefly main information about BERC project to

potentially interested parties. Text in the flyer gives short info on the type of the project,

partners involved, main and specific objectives as well as donor.

4. Other print materials

a. Rollup

b. Visit card holder

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c. Brochure

5. Media (external) – promotion of the project in media, both traditional (TV,

newspapers, etc.) and interactive ones (forums, blogs, web pages, social networks,

bulletins).

6. Media (internal) – media directly controlled by the project partners (promotion of the

project on web pages, social networks, bulletins and magazines published by project

partners).

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7. Newsletters: the project produce 6 newsletters of the project one every 6 months.

The newsletter will outline the project implemented activities and outputs achieved.

8. Presentations at external events & conferences

9. Facebook page: a facebook page will be created to promote the project activities via

disseminating its various activities.

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9


01


00


6. DISSEMINATION EVENTS

1. Workshops

Dissemination workshops will be organized at different universities to raise awareness among

the project stakeholders whom were identified according to the stakeholders’ analysis. Two

levels of workshops will be conducted:

1. Institutional level

2. National level

At the institutional level, each university will conduct 2 stakeholders workshops, in total there

will be 10 workshops in the project; the 1st workshop will be conducted to present the needs

assessment and benchmarking results to the stakeholders and possible intervention plan,

whereas the 2nd workshops will be conducted to present the project achieved results.

At the national level, two workshops will be conducted, one at Gaza strip and one at west

bank.

2. Scientific Information days and public appearances

Scientific information days will be organized to inform research and academic community,

business sector, policy-makers and main stakeholders, about the project and its realized

outcomes.

At least 5 information days and other raising awareness events will be organized, during the

whole implementation period.

During these info days, stakeholders, academic community and policy makers will present

their efforts and their experiences.

3. Trainings

The training events during the project lifetime will be used for the project dissemination

among the partner universities staff. In addition, due to the project is implemented in high

political un-stable situation, therefore most likely that part of the international training will

be delivered on line, this will expand the targeted trainers and will expand the dissemination

of the project benefits.

4. BERC centers opening ceremonies

Each partner university will establish a business and economic research unit (BERC), an

opening ceremony will be organized at each partner university and EU partners will be invited

for monitoring purposes.

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5. BERC centers websites

Each established business and economic research unit (BERC), will design and launch a

webpage for the center, highlighting important activities and news.

6. International Conference

An international conference will be held at IUG (project coordinator) with participation of the

consortium members.

7. DISSEMINATION CALENDAR

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14/10/2016 -15/10/2015 year stDissemination Calendar for the 1

Activities

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Ref.nr/ Title

1. Creation of the project logo

2. Presentation about the project in E+ info day- Palestine

3. Launching and maintaing the project website

4. Activty press release

5. Preparing project flyer

6. Project brochure

7. TV ( meetings with the project coordinator) IUG

8. Meetings with institutional policy makers: IUG

9. Activty press release (2nd management meeting) IUG

11. Activty press release (preparation for the 1st training visit

to Stockholm) IUG

04


14/10/2017) -year (15/10/2016 ndDissemination Calendar for the 2

Activities M1

Oct.

M2

Nov.

M3

Dec.

M4

Jan.

M5

Feb.

M6

March

M7

April

M8

May

M9

June

M10

July

M11

Aug.

M12

Sep. Ref.nr/ Title

1. Launching facebook page for the project 51/55

2. Opening cermonies of the BERC centers at local

universities: IUG, AUG, BZU, UCAS, QOU 51/2

3. Launching the BERC centers webpages at PS partner


4. Activties press release

5. Workshops at the institutional level: IUG, AUG, QOU,

UCAS, BZU

6. Two Scientific days: IUG, AUG, QOU, UCAS, BZU

7. Information days and public appearance

8. Newsletter 15/12

9. Training 25/55 25/4 51/1

11. Activty press release (management meeting online )

11. Activity press release 3rd management meeting 24/55

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12. Activity press release : management meeting

14/10/2018) -year (15/10/2017 rdDissemination Calendar for the 3

Activities M1

Oct.

M2

Nov.

M3

Dec.

M4

Jan.

M5

Feb.

M6

March

M7

April

M8

May

M9

June

M10

July

M11

Aug.

M12

Sep. Ref.nr/ Title

1. Maintaining facebook and twitter pages for the project 51/55

2. maintaining the BERC centers webpages at PS partner


3. Activty press release

4. Workshops at the institutional level: IUG, AUG, QOU,

UCAS, BZU

5. Workshops at the national level: IUG, AUG, QOU,

UCAS, BZU

6. Newsletter 15/12

7. Training (last modules) 51/4

8. Activty press release (management meeting online )

9. International conference

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