CHANGING BEHAVIOUR THROUGH MULTIMEDIA: EVALUATION OF AN

APPLICATION ON SMOKING CESSATION

Dissertation Outline

Outline

Chapter I – Introduction

1.1 study pertinence

1.2 research question

1.3 research methodology

1.4 research model

1.5 methodological procedure

1.6 objectives

1.7 dissertation structure

Chapter II – Theoretic Framework

2.1 Learning Theories

2.1.1 Behavourism

2.1.2 Cognitivism

2.1.3 Construtivism

2.2 Behaviour theories

2.2.1 Transtheoretical Model

- model explanation

- stages of therapeutic change

- intervention techniques

- model relevance

- main aplications

2.2.2 Elaboration Likelihood Model (ELM)

- model explanation

- stages of therapeutic change

2.2.3 Persuassion Theory

2.3

2.4 multimedia applications examples

Chapter III - DEVELOPMENT OF RESEARCH - CASE STUDY ( prototype development )

3.1 Context of the study (contact institutions / sample selection / characterization of the

sample)

3.2 Tools to collect data

3.3 Timing of data collection

3.4 Occasions (equipment, study the subject, the scene, performance adult)

Chapter IV - presentation, analysis and discussion of the collected data

4.1 presentation of the collected data

4.2 analysis of the collected data

4.3 discussion of the obtained results

Chapter- V Final Considerations

5.1 conclusion

5.2 Research difficulties and limitations

5.3 Future research perspectives