ARYA SCHOOL OF MANAGEMENT AND IT PATRAPADA,BHUBANESWAR

A dissertation on the emerging trends in smartphone industry and its impact on studentsSubmitted for Partial fulfillment of the Batchelor of business administration(BBA) under UTKAL UNIVERSITY, OdishaSESSION: 2012 14Submitted By:DIPAK MISHRA ROLL NO. Under The Guidance OfInternal Guide External GuideMR. SUSANTA KUMAR SATAPATHY MR.BIPIN DUTTA FACULTY IN FINANCE, ASMIT ASST. MANAGER, BhSE

UTKAL UNIVERSITY, VANIVIHAR, BHUBANESWAR, ODISHA declaration

I Dipak Mishra, a student of BBA perusing studies at Arya School of Management and Information Technology, Bhubaneswar, do hereby declare that the Dissertation report titled A dissertation on the emerging trends in smartphone industry and its impact on students done by me towards the partial fulfillment of the degree is the original work done by me and it has not been submitted elsewhere for award of any diploma and degree to any other university or Institution.

Place: Bhubaneswar Dipak MishraDate: Roll no. Arya School of Management& IT Patrapada, Bhubaneswar

ACKNOWLEDGMENT I sincerely and religiously devote this folio to all the gem of persons who have openly or silently left an ineradicable mark on this project so that they may be brought into consideration and given their share of credit, which they genuinely and outstandingly deserve. This expedition of project encountered many trials, troubles and tortures along the way. I am essentially indebted to my internal guide Mr. Mr. Sandhyadarshan Dash and our course coordinator Mr. Bijaya Kumar Sahoo for this sweating learning experience. They overlooked my faults and follies, constantly inspired and mentored via the proficient direction. It was a privilege to work under their sincere guidance. I express my thanks to Dr. Manmath Kumar Nayak, Director, Arya School of Management and Information Technology for his considerate support whenever and wherever needed. I express my indebtedness to the management of Arya School of management and Information Technology, for inspiring us to grab and utilize this opportunity. With profound sense of gratitude, I would like to truthfully thank a recognizable number of individuals whom I have not mentioned here, but who have visibly or invisibly facilitated in transforming this research into a success saga. Above all, I would like to conscientiously thank the Omnipotent, Omnipresent and Omniscient God for His priceless blessings!

Place: Bhubaneswar Dipak mishraDate: Roll no. Arya School of Management & IT Patrapada, Bhubaneswar CONTENTS

CHAPTER = 1 page no.1. Project Introduction----------------------------------------------------------- 6-72. Objective of the study -------------------------------------------------------- 83. Scope of the study ------------------------------------------------------------- 9 4. Research methodology ------------------------------------------------------- 105. Limitations of the study ------------------------------------------------------ 12Chapter = 21. Review of literature ----------------------------------------------------------- 19-60CHAPTER = 41. Data analysis and interpretation-------------------------------------------- 62-121CHAPTER = 51. Finding----------------------------------------------------------------------------- 1231. Suggestion------------------------------------------------------------------------- 1231. Conclusion------------------------------------------------------------------------ 124-125 CHAPTER 61. Bibliography----------------------------------------------------------------------- 1271. Reference--------------------------------------------------------------------------- 128

Chapter - 1

INTRODUCTIONSmartphone sales in India increased by 166.8% making it the worlds fastest growing smartphone market in the last quarter of 2013, according toGartner. It also revealed that worldwide, smartphones sales now account for 53.6% of overall mobile phone sales in 2013, exceeding annual sales of feature phones for the first time. Smart phones sales grew by more than 50% in Latin America, the Middle East and Africa, Asia-Pacific and Eastern Europe in the fourth quarter of 2013. China also contributed significantly to worldwide smartphone sales as sales grew 86.3% in 2013.Smartphone sales in western markets reduced in Q4 due to weaker demand. A total of 967.78 million smartphones were sold in 2013, up 42.3% YoY from 680.11 million smartphone sales in 2012. Samsung continues to be the biggest player with 31% marketshare by selling 299.79 million devices, up from 205.77 million in 2012.However, if you look at Q4 alone, Samsungs marketshare was slightly lower at 29.5%, down from 31.1% YoY and 32.1% in Q3.The fall in sale of Samsung devices has been attributed to reduced demand in western markets. Apple has lost marketshare and its sales have increased only marginally despite the launch of iPhone 5s and iPhone 5c in 2013. Its marketshare is down to 15.6% after selling 150.76 million devices as opposed to a marketshare of 19.1% after selling 130.13 million devices in 2012. Huawei and LG both have 4.8% marketshare, but the Chinese company sold 46.61 million smartphones in 2013, while LG sold 46.43 million devices. LG had a marketshare of 3.8% and sold 25.81 million devices last year.Huaweis sales increased by 85.3% in Q4 due to strong sales in the Middle East and Africa, Asia/Pacific, Latin America and Europe. Lenovo, whichbought Motorolafrom Google in January this year, had a marketshare of 4.5% and sold 43.9 million devices, up from 3.2% marketshare and 21.7 million sales in 2012.Lenovo saw smartphone sales in 2013 increase by 102.3% and by 63.1% in the Q4. Motorola acquisition will give Lenovo an opportunity to expand within the Americas. Gartner reports that sales of high-end devices will be low, while low and mid-range device sales will increase in developing markets. An increasing number of manufacturers will also realign their portfolios to focus on the low-cost smartphone sector. This will lead to a decline in average selling price and a slowdown in revenue growth. So what are going to be reflected as turning points for the brands producing smartphones? Who are going to be the trend setters and how the market would be reacting??????OBJECTIVES OF THE STUDY12. To study the Smartphone market in India and its segmentations.12. To identify the major Smartphone those drew attention for last year12. To identify the distinctive features which create trends of the highly changing market?12. To study the market response to trend setting features12. To study customers requirement and suggestions regarding features of smartphones.

SCOPE OF THE STUDY4. The study is based on the Smartphone market. The study is linked with various other markets such as tablets, PCs, laptops4. The study relates to the technological environment and innovative technologies those are updated day by day.4. The study relates to various software those are used in Smartphones as application software such as watts app, wechatt..4. The study relates to socio economic factors which affect the demand of a product in the market, by creating purchasing power as well purchasing motives.

Research methodology

This study of emerging trends in smartphone market in india is an exploratory study which assumes the followings The market is a potential market with capable buyers and stable sellers The market is segmented into low end device market, mid range smartphone market and flagship phones market The customers are segmented in the same class with 20% bias

Data collectionThe study depends totally on primery data which is collected from a small sample of a large population. Primary data is the data which is collected from the respondents directly hence the data is collected fresh. The data collected by questionire method

Method of data analysisThe data collected by questionire method is analysed through the PIE chart analysis.

LIMITATIONS OF THE STUDYLimitation of the study The consrents of the studies include the less time to study the market, the biased customers(by brand loyalty, by economic power, by status quo) response

CHAPTER 2

LITERATURE REVIEWThe Evolution Of SmartphonesImagine a world without Smartphones. Some years back the only main functions of phones were to call and to send messages. These days, majority of people have owned these wonderful mini computers. I call them mini computers for they are capable of performing many tasks and running heavy applications just like a computer. For example their comfortable QWERTY typing Keyboard, internet access, operating system, high resolution camera, Bluetooth, installable software and programs make this phone system just amazing.The first mobile phone was invented by Martin Cooper in 1973. This was a huge device and if well used, was able to convey correct information. This phone was then replaced by the Bells Zack Morris Motorola Dynatac 8000x invention in 1983.

IBM SimonThe phone was manufactured by Ball South and IBM in 1993. This phone was not just an ordinary phone in those days as it came with some smart features that were absent in phones that people used. The features included notepad, calendar, email and world clock, onscreen Qwerty Keyboard, touch screen and a memory card.Nokia Communicator and Ericsson R380This was in between 2000 and 2001 whereby there was invention of Ericsson R380 as the first Smartphone. This phone never had QWERTY keyboard like todays Smartphones but had a sensitive 3.5 inch touch screen. Nokia communicator was manufactured in 1996 as the first Nokia Smartphone of those days. This phone never supported coloured screen. This aided the invention of Nokia 9120 which used Symbian Operating System.

Sony Ericsson P800Sony Ericsson P800, which had a removable flip and a Video Graphics Arrays touch screen, was realized by Sony Company in 2002. It was the first phone with a built in camera released by Sony.BlackBerry PhonesThis Smartphone was invented in 2004. It had a large sensitive touch screen, a wheel to operate it with a thumb and a Qwerty Keyboard. Bluetooth program for transferring files and speakers were not supported.Apple iPhoneApple IPhone was introduced in 2007 and was the first phone to support multiple touch display. It had a 3.5 inch of screen and a high resolution. This phone was able to support a lot of operations such as Google maps, Wi-Fi, Bluetooth, radio, 2megapixel camera and iTunes. This was the last era of those Smartphone that never used android operating system as it was introduced in 2008.Motorola DroidIntroduced in 2009 as one of the best Smartphones of that time, it was one of the few phones that were running android operating system. Had a 5 megapixel autofocus camera with dual LED flash, QWERTY keyboard, micro USD port and a 550 Megahertz of processing speed.Emerging trends in Smartphone Industry for 2014India being the third largest smartphone market in the world is rapidly surging towards its thrust in becoming the numero uno smartphone market of the world. With an impressive growth aspect of over 129% accrued over the last year, the Indian smartphone market is positive on its path of capturing the biggest market reach in times to come.Accentuating this growth of the smartphone sector is the highly dynamic yet untapped smartphone communication market which is inherently the catalyst of this surge. With the major chunk of todays customer base being the young consumer, the reach and impact of communication is humongous on this smartphone growth. Riding on communication oriented apps, the Indian smartphone market is now reaching out to the interiors of the country and tapping consumers like never before.Creating a successful path for the development of a new app ecosystem in India, the aggressive smartphone growth has ensured the development of an enriched user experience, which based on communicative vistas, will augur the future growth of the sector.Some of the new trends in the smartphone communication ecosphere, which will help enhance the reach of smartphone communication in the country, are:The onset of low-cost smartphone devices laden with dual core processors and multi GB RAM by varied smartphone vendors will lead to greater data consumption and a growth in communication over smart devices.Innovation and localization will become very big in the app ecosystem which will push the growth of smart devices in India. The industry understands that text input technology and the regional language content will be the next big thing for the app industry, and thus going forward, localization of applications and device UI will drive the user experience for the Indian smartphone OEMs. This foray into regional content development will allow app developers in penetrating markets beyond the metros and will help tapping the Class A and B cities/towns.The Indian Smartphones Market experienced a great revolution in 2013 in terms of growth of screen resolution. Trends point that the future of smartphone screens will be more exciting in 2014 with bigger screens and deeper resolutions becoming the focus area. In 2014, smartphones will move towards 5 to 6 inch screen size resolutions upwards of 400 ppi, wherein tablets will eventually move towards 7 to 8 inch size, thus enhancing smartphone communication. The thin margin differentiating a smartphone and tablet will disappear and phablets will replace tablets by the end of 2014.Low end smartphone vendors will offer 2K or 1080p displays in their affordable devices and thus hot up the price war. This innovation will act as one of the key differentiating factors for smartphone players as consumers will become smarter and will lean towards better display options to support the communicative apps and content which will be largely available on their devices.In 2014, mobile devices will become the primary computing devices for many end users. This new trend will ensure the rapid growth of Phablets in the Indian mobile market. In 2014, smartphone users will seek full-functionality and access to major applications and data from their mobile devices and tablets. This empowerment of user to access the complete communication suite will truly leverage the power of this new computing device the phablet, in 2014.Enhanced imaging capabilities of mobile devices will be a very important factor in 2014. The camera resolution, OIS and low-light imaging wars will surge in 2014 and the competition to differentiate amongst them will continue with imaging being the key differentiator amongst them. The actual differentiation will come in the form of software behind the optics, which will be the defining factor for 2014.Another emergent trend for 2014 will be the Indian smartphone players basking on their success in the Indian market will look at expanding their consumer base into other emerging markets like Africa, Middle East, SE Asia and CIS countries. These players will emphasize more on UX and app ecosystem coupled with price dynamics rather than just concentrating on features to gain access to emerging markets, which will set the tone of competition in 2014.Although the trend of global players experimentation with wearable devices and accessories will increase, but consumer acceptance will take some more time and they would still remain apprehensive about embracing the new form factors and usability aspects around wearable gadgets.Enterprise mobility will see lot of action in the near term especially in 2014. In the coming year, many of enterprises will invest in the mobile strategies and look at revamping their mobile device management capabilities and security.Lastly, smartphone vendors which try new things, push boundaries, and break molds will be the ones that succeed in the long run in the Indian and global market.BASIC FEATURES OF SMARTPHONESDisplayA large, sharp screen makes all the difference when watching movies or surfing the web but the best displays can be expensive. And big screens can quickly drain your phone's battery.Screen sizeAs people have begun to watch videos and surf the net on their smartphones, manufacturers have responded by producing phones with bigger and bigger screens. In fact the line between tablets and phones has blurred with the launch of models such as the Samsung Galaxy Note II with its 5.5-inch display (measured diagonally from corner to corner).However these large displays come at a cost models tend to be more expensive and can be hard to fit into your pocket. Illuminating such large areas is very power hungry so battery life can be short.ResolutionThe resolution is the number of pixels on the screen (listed horizontally and vertically).

Screens with more pixels per inch should produce more detailed images and textOn screens with high resolutions, each pixel is extremely small and so images are much sharper when there are fewer pixels each one has to be much bigger and so pictures are less detailed. When buying a new phone look for a resolution of at least 480x800.PPIPPI (pixels per inch) is used to measure the number of pixels found within a square inch on a display. This takes into account both the resolution and screen size, helping to give a better idea of how sharp and clear a screen will be.The first iPhone featured a 3.5-inch display with a 320x480 resolution, meaning that it offered 165ppi. The Retina display used on the iPhone 4S is the same size but has a resolution of 640x960 meaning that it offers exactly double the pixel density (330ppi).MemoryIt's tempting to store hundreds of photos, songs and videos on your phone. But if you've only got a small memory then this can quickly fill up and it may cause programs to stop working properly and your phone to run very slowly. If that happens you'll need to clear space or boost your capacity, either by using a card slot or online storage.Internal memoryAll mobile phones have a memory which allows you to save information. Cheaper models will usually only have a small memory, but this is usually sufficient for limited functions such as storing contact details and text messages.However if you plan to store lots of music, photos and apps then you'll need a larger memory (as a guide, an 8GB memory will be able to store around 2000 songs).

A card slot lets you boost the phones internal memory. And because you can remove the card it makes it easy to share photos and musicMemory card slotNot all phones have card slots (famously iPhones dont) but theyre very useful as they let you boost your phones memory. MicroSD cards are pretty cheap, you can buy a 32GB one for around 25, but you should check what size your phone is compatible with before you buy.Cloud storageSome premium smartphones include free online storage (also called cloud storage) through services such as Dropbox. Not only does this boost the your available storage space but it means that your photos and videos won't be lost if your phone is broken or stolen. And because your files are stored online it's easy to share them with your friends and family.HardwareTo keep a smartphone running smoothly you'll need one with a long lasting battery and powerful processor - without these you'll find it very frustrating to use.BatteryBecause smartphones have large screens and can perform lots of power hungry tasks, their batteries often last for less than 24 hours. Some heavy phone users even carry spare batteries but many newer phones have sealed backs meaning you cant swap in a new battery if it runs out of power.Manufacturers have introduced larger and larger capacity batteries (the 3100mAh battery in the Samsung Galaxy Note II has twice the capacity of those found in most phones) but short battery life remains a common complaint. Thats why we dont publish any mobile phone review without fully testing the battery life on calls and when surfing the web.

The iPhone 5's A6 processor is twice as fast and has twice the graphics power of its predecessorProcessorThe phone's processor is effectively the phone's brain, telling it what to do and how to do it. Its performance is measured according to the number of tasks it can complete per second, known as a cycle' - a 1GHz processor can process one billion cycles per second.Typically a processor with a higher speed will perform better and will give a faster, smoother performance - though memory cache and RAM do also have an effect. When buying a new smartphone look for one with at least a 1GHz processor - anything slower and you're likely to see some lag, especially if you're running lots of programs at the same time.In the last couple of years phone manufacturers have introduced dual core processors. Having two chips means the phone is better at multi-tasking as one can handle background tasks while another can work on your active task. The extra power also means faster interfaces and enables new functionality such HD video recording, plus because each core works less hard to accomplish a task, the phone should use less battery power.We've now started to see phones that run on quad core processors. In theory quad-core chips promise even faster performance and better battery life but we're yet to be convinced that they're really necessary as currently there are few applications that can make use of this extra power - though that will change in the future.SoftwarePhones aren't like computers so you can't install a different operating system (OS) if you don't like the one that came preloaded. It's therefore crucial to decide what you want before you buy your new handset.Operating systemA phones operating system is the software that makes things work. There are four main smartphone operating systems: Apple iOS, Google Android, Windows Phone and BlackBerry OS. Your choice will affect the way your phone looks and feels and what it can do.App storesSmartphones can download software applications or apps that add new features to the phone. Apps come in all shapes and sizes there are game apps, news apps, food apps, business apps many of which are free.Each operating system has its own app store where you can browse whats on offer, read user reviews and then download your chosen app.MapsAll smartphones come with their own mapping service and GPS receiver. This can help you plot routes and many will even provide turn by turn voice navigation, just like youd get from a dedicated sat nav.EntertainmentSmartphones mean that you no longer need to carry round separate cameras, music players and laptops. However their performance can vary dramatically - readreviews of our Best Buy mobile phonesto discover the models we recommend.CameraThe typical mobile phone camera resolution is now over 3Mp (megapixels). This is still short of the standard mid-range digital cameras but resolutions are rising. Most mobiles can also record video though again the quality varies dramatically. Premium models, such as the iPhone 5, can even record in 1080p Full HD.

A front facing camera enables you to makes video calls using services such as Skype or Apple's FacetimeFront facing cameraA secondary camera on the front of the phone lets you make video calls and is also useful for capturing self-portraits. The resolution and quality of the front-facing camera is usually inferior to the rear, main camera.Multi media playerAll but the cheapest phones include music players that allow you to play digitally stored music tracks (youll need a reasonable memory in order to save a decent size collection). Most phones will come with a supplied set of headphones but these are usually inferior to good quality separate sets. If you want to use your own pair, look for models with a 3.5mm socket so you can plug it in. For help choosing a new set read our latestheadphone reviews.Built-in video players let you watch pre-recorded movies or stream videos from the web. However to really enjoy these youll need a smartphone with a large, high resolution screen.Web browserSmartphones have their own web browsers that let you access the internet on the go. These work in the same way as the web browser on your computer, so you can set favourites and often have multiple pages open at the same time.Surfing the net on your phone can be expensive (especially data hungry activities such as streaming videos) so if you plan to spend a lot of time online then its a good idea to choose a phone contract that includes a generous data allowance.ConnectivityEven the most basic 10 phone lets you keep in touch with your friends. But spend a little more and you can make phone calls around the world, surf the net at superfast speeds and even stream movies around your house.Frequency bandsWhether the phone is dual, tri or quad band, and hence which frequencies it works on. All phones sold in the UK will be at least dual-band and so can be used throughout Europe and many other countries (though you usually need to arrange this with your provider). A tri-band phone will work in most of North and South America although some areas may need a quad-band device.3GIf you plan to surf the web on your phone then youll want a device that offers at least 3G connectivity. Older or cheaper phones can go online via 2G (alternatively called GSM) but this can be painfully slow.Most smartphones can now go online using an enhanced version of 3G called HSDPA. This o offers speeds of up to 14.4Mb/s - though networks tend to offer 3.6Mbps, which can download a song in 8.3 seconds

4G superfast web access is currently only available thtough EE, though other networks plan to launch rival services in 20134G4G is a new mobile phone technology that offers download speeds that are up to five times faster than 3G. Currently 4G is only available through special deals on the EE network but other networks will launch their own versions of the service in mid-2013.Wi-FiThis enables compatible devices to connect wirelessly to the internet either through your home network or via a Wi-Fi hotspot. This is usually much faster than connecting over a mobile network and wont use up any data allowance you may have on your mobile contract.BluetoothBluetooth is a way of wirelessly connecting your phones to other Bluetooth-compatible devices. It uses a short-range (1-10 metre) radio frequency, so the devices don't have to be in line of sight of each other and can even be in other rooms. Bluetooth is mainly used for hands-free devices such as Bluetooth headsets and hands-free kits, as well as transferring files from a phone to a PC or vice versa.DLNADLNA (Digital Living Network Alliance) enables you to share music, photo, and video files across a wireless connection. So for example, you could connect your smartphone to your home Wi-Fi network, and stream movies stored on the phone to your big screen TV.NFCNFC lets you wirelessly transmit data over very short distances. Its a similar system to Bluetooth, though NFC is much faster. Some smartphones come with NFC smart tags that can be used to change the phone's set up. For example you could swipe the tag in your car to switch on Bluetooth, enable GPS and launch the satnav app - much quicker and easier than having to manually change all the settings.But its NFCs potential for making contactless payments that is causing most excitement and weve already seen the first phones that you can swipe (like an Oyster card on the London Underground) to pay for items.

SMARTPHONES MARKET SEGMENTATION AS PER THE MOBILE MAZEYoung urban consumers are the highest users of mobile servicesSome 70% of those who are under 35 and live in an urban environment own smartphones, compared with 54% of the remainder of the population. This young urban segment uses an average of 5 mobile internet services, compared to just 3.6 among other consumer segments.Within the urban population, 25- to 30-year-old postpaid smartphone users are the highest usage group.Prepaid 3G smartphone customers are a high-value segmentOperators should look for consistent value among the prepaid 3G smartphone user base. In mature European markets, total mobile spend by prepaid 3G smartphone users is comparable to that of postpaid customers. In China, prepaid 3G smartphone users actually spend more than postpaid 3G smartphone users.However, micro-segments vary in different markets, underlining the value of having operators conduct segmental analytics at a local level.36 to 45-year-olds have high potentialThe 3645 age group has the highest average total monthly telecom spend in our global sample, spending an average of US$52 per month US$4 more than the population as a whole. Smartphone ownership in the 3645 age group is relatively high.While service usage is not as high among them as in the younger age groups, a significant proportion are keen to try services. This emphasizes the potential for operators to use information and education to increase usage.Factors influencing market segmentation for mobile services

Mobile phone market segmentation as per Simmons india Ltd.

The five Mobile Users consumer segments include: Mobirati:Mobirati represent the mobile generation. They grew up with cell phones and cannot imagine life without them. Cell phone devices are a central part of their everyday lives. Social Connectors:Communication is central in the lives of Social Connectors. Their cell phone allows them to keep up-to-date with friends and social events. The cell phone device is the bridge to their social world. Mobile Professionals:Mobile Professionals are multiple feature users. Their cell phone helps them keep up with their professional life in addition to their personal life. Members of this segment are more likely to own a smart phone. Their cell phone has become their all-in-one device for their communication and information needs. Pragmatic Adopters:Cell phones came to life for Pragmatic Adopters in their adult years. They are the ones who are still learning there are other things to do with your phone beyond just saying Hello. Cell phones are more a part of their everyday life than before but still more functional than entertaining to them. Basic Planners:Basic Planners are not into cell phones or the world of technology. They use their cell phone just for the basics. The cell phone is just another communication device for this group.

How ever the study assumes 3 segments of market that are12. Low end device12. Mid range phones12. Flagship phones

NOKIA X- 75Nokia's first foray into the world of Android, the Nokia X range (Nokia X, X+ and XL) was announced at Mobile World Congress. "The Nokia X is built on Android open source software. We have differentiated and added our own experience," Nokia head Stephen Elop said.The Nokia X boasts a modest 1GHz Snapdragon S4 processor, with 4GB storage and 512MB of RAM. The 4GB of storage isn't massive, but there's a microSD card slot for expanding that.The battery is 1500mAh, which is enough for decent day to day use.These Nokia's look sexy, with a unibody design that comes in a range of bright and personal colours like green, red and yellow. You can also opt for black or white if your tastes are not that vibrant. The Nokia X measures in at 115.5 x 63 x 10.4mm and weighs just 128g.The price? Well the standard Nokia X will cost just75on release. That's a huge bargain from Nokia, considering the quality of its devices.

ZTE BLADE V - SIM-FREE 100A few months old now, the Blade V from ZTE still packs a reasonable punch for the sub-100 smartphone market. It doesn't look like anything special though, with a rather plain fascia, but the brushed aluminum effect on the back perks it up slightly.With a 4-inch screen, the viewing real estate about meets the price range, but the resolution leaves a little to be desired - 480 x 800. The 1.2GHz Qualcomm Snapdragon CPU and 1GB RAM coupling makes for decent budget performance, however, there has been some reports of it lagging on occasion.Only 4GB or memory is available, like the Nokia X, but a microSD card slot is on offer so expansion is an option.The 5MP camera on the back has an LED flash and there is a so-so photo editor, but it doesn't produce the highest level of detail. It's worth bearing in mind that for this price range, cameras aren't going to be top-quality.SIM free Blade Vs can be found for around 100-130 online.

BLACKBERRY 9720 - 130It's not special, it's not flashy, it's a little dated, and it doesn't even run on BlackBerry's latest OS, but rather BlackBerry 7. So why would you buy this phone? Well, it's one of the cheapest ways of getting hold of a QWERTY keyboard, and is a brilliant first time smartphone from those users migrating over from older mobile devices or even if this is their first mobile phone.It's got a 2.8-inch touchscreen, sporting 480 x 260 pixels, and of course the all-important physical keyboard that has its very own niche, enthusiastic, and loyal market. At 120g, it's a solid phone that feels good for one handed use at 114 x 66 x 12 mm.There's only an 806MHz processor inside, coupled with 512MB of RAM. The 5MP camera is not too shoddy, but the price is obviously where it's at for this phone. For around130, this can be had PAYG, and the price will be worth it for BlackBerry fans looking to upgrade on a budget. There's even a white model!

SAMSUNG GALAXY CORE ADVANCE - TBC, SUB 200The Core Advance, due to be launched in June, will feature a 4.7-inch screen, 8GB of storage, a 1.2GHz dual-core processor and a 5MP camera.It is expected to cost around 150, and is an improved version of last year's Galaxy Core.The Galaxy Core Advance weighs 145g, the original Core is 124g, and has a 2,000 mAh battery.The Advance will run on Android 4.2 Jelly Bean, and probably won't ever get 4.4 KitKat. There's no 4G unfortunately, but Wi-Fi, BLuethooth and GPS are of course still all on offer here.

MOTO G - 135The Moto G has got to be the king of all budget smartphones on offer at the moment. For 135, you're getting Androiud Kit Kat, 8GB or 16GB (159) storage options, and features like water repellency and a mid-range attractive design.In some aspects, the Moto G just wipes the floor with its competitors. A 4.5-inch, 1280 x 720 display sporting 329ppi pixel density boosts the Moto G's display quality up there in the mid to premium-range market, but unfortunately the 5MP camera lets the phone down slightly.The 1GB of RAM handles most of the apps and the fluidity of Android KitKat well enough, which is a nice surprise and the hungry Google Apps normally slows budget devices right down. All in all, this is one of the best budget smartphones out there today, and a sterling come back for Motorola after being acquired by Google.

SONY XPERIA M - 150Sony's answer to the Moto G, the Xperia M is the baby sibling of Sony's new Xperia Z1 and Xperia Z and only costs around 150. Gone is the glass and premium feel of the premium-counterparts though, the plastic's back like most other budget smartphones.The Xperia M has a 4-inch screen at a resolution of 854 x 480 and could be seen to equal the two-year-old Samsung Galaxy S2, but the screen falls far behind the quality seen on the Moto G.The 1GHz dual-core processor and 1GB RAM offer similar performance to other budget smartphones. The only feature that reall seems to be going for the Xperia is the price, it's the lowest of all Xperia models, but you can definitely go elsewhere for better deals unless you are a Sony loyalist.

A good-quality screen Entry-level smartphones tend to have small screens typically around 3 to 4 inches with much lower resolutions than you find on more expensive models. A 320x480 screen resolution is common but wont be brilliant for looking at photos, watching movies or playing games. Instead look for models that offer a more respectable 480x800. A powerful processor Cheaper smartphones tend to have weak processors (1GHz single-core versions are common). These can make the phone sluggish, especially if youre running several programs at the same time. Look for a phone with a dual-core processor to keep everything running smoothly. Minimum 5Mp camera with flash A 5Mp camera is a good benchmark to aim for, and a LED flash is essential. While this wont deliver the impressive picture quality offered by the cameras on more expensive smartphones, its perfectly fine for quick snaps or shots of friends and family. HD video camera Look for models which can shoot 720p HD video, rather than the more commonly supported VGA resolution, as picture quality will usually be far superior. Cheap smartphones typically lack front-facing cameras, so if you want to make video calls be sure to opt for a model that includes one.

Mid range2. Sony Xperia T2 Ultra Dual:Sony Xperia T2 Ultra Dual is the another handset in the list On specification front, the handset features 6-inch HD Triluminos display with resolution of 720x1280 pixels. The new Sony Xperia T2 Ultra Dual runs on Android 4.3 Jelly Bean and is powered by a quad-core 1.4GHz Snapdragon 400 (MSM8928) processor with 1GB of RAM.

The phone comes with 8GB of inbuilt storage expandable up to 32GB via microSD card. It sports a 13-megapixel primary camera and 1.1 megapixel front camera with Exmor RS sensor.The handset packed with 3000mAh battery along with stamina mode feature which can give impressive battery back up to users.Like Sonys other flagships handsets, the new smartphone is also available in three colours Purple, White and Black.3. Samsung Galaxy S3 slim:Under the name of its 2012 flagship device Samsung Galaxy S3 , the company has launched theSamsung Galaxy S3 Slim in Brazil. According to a Brazilian website the features of the smartphone are different from its former flagship. On specification front, the new Galaxy S3 Slim handset comes with 8GB in-built storage that can be expanded via microSD card (up to 32GB).

The smartphone runs on Android 4.2 Jelly Bean and features 4.5-inch TFT display with a (qHD) 540x960 pixel resolution. The handset is powered by 1.2GHz quad-core processor (unspecified chipset) along with 1 GB RAM. The handset sports 5 Megapixel primary camera with LED flash and there is a 0.3 megapixel front-facing camera.The phone is packed with 2100mAh battery which promises good battey back-up.It also supports a micro-SIM card, instead of the regular SIM size. On connectivity front, the new Samsung S3 supports Bluetooth, Wi-Fi, Micro-USB, AGPS and 3G options.4. Moto X:Motorolas flagship smartphone Moto X is available in India through e-commerce portal Flipkart at Rs 23,999.Flipkart. The 32GB variant of the Moto X has not been planned for the country and the e-commerce website will only be selling the 16GB model in India.

The Moto X, runs on Android, has a 4.7-inch display, 10-MP rear camera & has a 2-MP front camera. It has dual-core processor with a 2GB RAM. It weighs 130g and comes with 16GB of internal storage. The smartphone has also been listed onwww.pricedekho.com

Flagship phonesHere are the five most-anticipated smartphones of 2014:1.Samsung Galaxy S5: The South Korean giant's new flagship smartphone was unveiled on 24 February, and is set for release across 150 countries on 11 April. It sports a 5.1-inch Super AMOLED display with full HD (1920x1080p) resolution, having pixel density of 440 plus ppi (pixels per inch), powered by 2.5GHz Qualcomm Snapdragon 801 series quad-core CPU and runs on Android v4.4.2 KitKat OS. The device also comes with 16MP camera with HDR,2800 mAh battery and boasts features like water-proof and dust-resistant body, fingerprint-based biometric technology, Kids mode, Private mode, Download booster and S Health v3.0 among others.

2.Sony Xperia Z2: The device was announced at the Mobile World Congress in Barcelona (MWC 2014) this February and has been released into the market. It sports a 5.2-inch full HD (1920x1080p) screen with TRILUMINOS, X-Reality for mobile picture engine technology and Live Color LED' technology. Powered by 2.3GHz Qualcomm 801 series quad-core processor, the Sony Xperia Z1 sequel runs on Android v4.4.2 KitKat OS and has features like water-proof and dust-resistant body, Wi-Fi, Bluetooth v4.0, MHL, A-GPS, USB v2.0, microSD card slot, 3D and motion gaming and 3D surround sound. It comes with a 20.7- megapixel camera and 3200 mAh battery.

3.HTC One (M8): The flagship smarphone was unveiled at an event on 25 March and is scheduled for release in over 100 countries in April. It sports a 5.0-inch Super LCD 3 full HD (1920x1080p) screen with Corning Gorilla Glass 3 protection, powered Qualcomm Snapdragon 801 series quad-core processor with 2.3GHz CPU speed and runs on Android v4.4.2 KitKat OS with HTC Sense v6.0 UI. The device also comes with 4.0-UltraPixel dual-camera with 2592x1944p image resolution and 2600 mAh battery.

4.iPhone 6: Apple Inc. has not officially announced the release date of its new flagship smartphone but conflicting reports have emerged, with some claiming that it would be unveiled at the upcoming WWDC event in June, while others say it would see the light of the day only in September. The device is expected to sport a 5.5 inch display with a 22721280 (510ppi), powered by the A8 chip (64-bit) and run on iOS 7.2, according to South Korean brokerageKDB Daewoo Securities. It may also feature a scratch-free sapphire crystal glass screen.

5.Nexus 6: Google's flagship smartphone is expected to be released this year, though nothing has been finalized yet. It has been reported that the device would be unveiled after Google's I/O Developers Conference on 24 June or early July but several reports claimed that the unveiling event would happen only by the end of the year. The device is expected to sport a 5.2-inch full HD and curved LCD display, protected by Corning Gorilla Glass with a 13MP camera (main) and a 5MP front camera. It may be powered by a 64-bit version of its Snapdragon 800-series chipset with 3GB RAM and run on Android OS (4.5), dubbed as Lollypop. It may also come in three storage variants - 32GB/64GB/128GB - and have connectivity such as Bluetooth, NFC, Micro-USB, Wi-Fi and 4G.

CHAPTER 5Data analysis and interpretation

1which one is better to be used as a student?

A) Ipad4

B)Tablets13

C)Smart Phones56

D)Feature Phone20

E) Others7

2which brand of smart phone is preferable for you?

A) NOKIA17B)SAMSUNG37

C) LG5D) SONY19

E) APPLE2F)MICROMAX15

F) HUWEI1G) GIONEE2

H) BLACKBERRY0I) OTHERS2

3 which opperating system is preferable for students

A) BLACKBERRY2

B) APPLE I PHONE OS5

C)MICROSOFT WINDOWS22

D) ANDROID61

E) OTHERS6

4which price range is most preferable by you?

A) BELLOW 500010

B) 5000-1000035

C)10000-1500039

D)15000-2000012

E) 20000-250003

F) EBOVE 250001

5 which is the most important trend in smartphone market?

A) LOOKS SPECS AND ATTRIBUTES25

B) CONNECTIVITY AND DATA TRANSFER21

C) MEMORY STORAGE18

D) TECHNICAL PROFICIENCY6

E) GAMES AND ENTERTAINMENT22

F) OTHERS 8

6 Display preference for your smartphone

A) 3.5 INCH & AVG 250 PPI10

B) 4 INCH & AVG 250 PPI51

C) 4.5 INCH AND 250 PPI23

D) 5 INCH & 300 PPI14

E) MORE THAN 5 INCH2

7 what is preferable memory

A)512 MB RAM 16 GB EXPANDABLE5

B) 512 RAM 32 GB EXPANDABLE14

C) 1 GB RAM 32 GB EXPANDABLE73

D) MORE THAN 1 GB RAM AND 32 GB EXPANDABLE MEMORY8

8preferable CPU configuration

A) SINGLE CORE18

B) DUAL CORE43

C) QUAD CORE33

D) OCTA CORE6

9camera configuration

BELOW 2 MEGAPIXCEL11

B) 2-5 MP24

C) 5-8 MP41

D)8-13 MP17

E) ABOVE 13 MP7

10preferable data speed

A) LESS THAN HSDPA-7.2 MBPS, HSUPA-5.2 MBPS 28

B) HSDPA-21 MBPS, HSUPA-5.2 MBPS 43

C) HSDPA- 42 MBPS, HSUPA-11.2 MBPS29

D) MORE THAN THAT0

11Baterry capacity and life

A) 1200- 1500 MAH10

B) 1500- 2000 MAH38

C) 2000-2500 MAH34

D) 2500-3000MAH17

ABOVE 3000 MAH1

13for what purpose you use your smartphone

A) VOICE CALL2B) VIDEO CALL21

C) SMS AND EMAIL1D) SOCIAL NETWORKING39

E) MULTIMIDEA AND GAMING17F) MUSIC AND VIDEO9

G) DOWNLOAD8H) GPS0

I) OTHERS3

FINDING AND SUGGESTION FINDINGS OF THE STUDY

1. It is observed from the analysis of the primary data that Technical analysis is of great significance while investing in equities or commodities.1. It provides right signal at right time in most of the cases. Use of various indicators makes the analytical task a lot easierand thus helps greatly in indecisive times. As observed during various major events like Election, Budget etc one must be very cautious and should Technical indicators keeping in mind short term perspective. Besides this, trend along with confirmation from volume activities and Oscillators provide buying and selling signal especially from long termperspective.1. The share prices of a company are very sensitive and may change very rapidly (upward or downward), but we follow a systematic study, it is possible to predict the share prices to a certain extent.1. The stocks move according to some patterns, we can predict the stock prices by identifying such patterns.SUGGESTIONTechnical analysis is helpful in more than 80% cases but still there is need to decide tradeoff between profit and loss. So investment must be done prudently .Risk should be minimized while uncertain period by hedging your investment or keeping away from market during volatile times if we are not sure of which way the market will move. Generally when market becomes range bound and we are not in position to find out which way the market will move, we should liquidate our positions .We should always keep in mind whether we are investing for long term or short term and accordingly we should analyze the situation. For short term, along with trend we must also look for what the confirmatory indicator say. Along with Technical analysis, one must keep track records of Fundamental analysis as it makes overall analysis more precise.

CONCLUSION1. Technical analysis is a method of evaluating securities by analyzing the statistics generated by market activity. It is based on three assumptions: 1) the market discounts everything, 2) price moves in trends and 3) history tends to repeat itself. 1. Technical traders take a short-term approach to analyzing the market. 1. Criticism of technical analysis stems from the efficient market hypothesis, which states that the market price is always the correct one, making any historical analysis useless. 1. One of the most important concepts in technical analysis is that of a trend, which is the general direction that a security is headed. There are three types of trends: uptrends, downtrends and sideways/horizontal trends. 1. A trendline is a simple charting technique that adds a line to a chart to represent the trend in the market or a stock. 1. Support is the price level through which a stock or market seldom falls. Resistance is the price level that a stock or market seldom surpasses. 1. Volume is the number of shares or contracts that trade over a given period of time, usually a day. The higher the volume, the more active the security. 1. A chart is a graphical representation of a series of prices over a set time frame. 1. There are four main types of charts used by investors and traders: line charts, bar charts, candlestick charts and point and figure charts. 1. A chart pattern is a distinct formation on a stock chart that creates a trading signal, or a sign of future price movements. There are two types: reversal and continuation. 1. A head and shoulders pattern is reversal pattern that signals a security is likely to move against its previous trend. 1. Double tops and double bottoms are formed after a sustained trend and signal to chartists that the trend is about to reverse. The pattern is created when a price movement tests support or resistance levels twice and is unable to break through. 1. A triangle is a technical analysis pattern created by drawing trendlines along a price range that gets narrower over time because of lower tops and higher bottoms. Variations of a triangle include ascending and descending triangles. 1. A gap in a chart is an empty space between a trading period and the following trading period. This occurs when there is a large difference in prices between two sequential trading periods. 1. Triple tops and triple bottoms are reversal patterns that are formed when the price movement tests a level of support or resistance three times and are unable to break through, signaling a trend reversal. 1. A moving average is the average price of a security over a set amount of time. There are three types: simple, linear and exponential. 1. Moving averages help technical traders smooth out some of the noise that is found in day-to-day price movements, giving traders a clearer view of the price trend. 1. Indicators are calculations based on the price and the volume of a security that measure such things as money flow, trends, volatility and momentum. There are two types: leading and lagging. 1. The accumulation/distribution line is a volume indicator that attempts to measure the ratio of buying to selling of a security. 1. The Aroon indicator is a trending indicator used to measure whether a security is in an uptrend or downtrend and the magnitude of that trend. 1. The Aroon oscillator plots the difference between the Aroon up and down lines by subtracting the two lines. 1. The moving average convergence divergence (MACD) is comprised of two exponential moving averages, which help to measure a security's momentum. 1. The relative strength index (RSI) helps to signal overbought and oversold conditions in a security.

CHAPTER 6

BIBLIOGRAPHY

The data was collected from the list of books as given below:

1. V.K. Bhalla Investment Management: Security Analysis and Portfolio Management , S. Chand.1. S. Kevin Security Analysis and Portfolio Management ,Prentiece Hall of India (PHI)2008

1. Fisher, Donald E. Jordan : Security Analysis and Portfolio Management.

1. Security Analysis & Portfolio Management Punithavathy pandian Fischer and Jordan1. Graham , Benjamin and Davia L. Dodd: Security analysis, M. Grow Hill1. Russel, J. Farrel Jr, Modern Investment and Security Analysis, M.Grow Hill1. Lee Chang, F .Joseph: Security Analysis and Portfolio Management

REFERENCE

www.investopedia.com/ technical analysiswww.bseindia.comwww.stockchart.comwww.nseindia.comwww.moneycontrol.com

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