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distillery willettdistillery.com Bardstown, KY Authors of memorable Kentucky Bourbon & Kentucky Rye Whiskey

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Page 1: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

distillerywillettdistillery.com

Bardstown, KY

Authors of memorable Kentucky Bourbon & Kentucky Rye Whiskey

Page 2: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

The Willett family distilling legacy began in Kentucky shortly after the Civil War. John David Willett was the Master Distiller and part owner of Moore, Willett & Frenke Distillery in Bardstown, KY. John David’s son Lambert Willett walked 5 miles each way to his distill-ing job at the current site of Barton’s. It wasn’t until Lambert began working at the Bernhiem Distillery in Louisville that he purchased a car for his commute. Lambert worked 6 days a week for nearly a decade at Bernhiem.

During prohibition Lambert raised cattle and hogs to support his family and community. The effects of prohibition were devastating to the Bourbon Capitol of the World. Immediately following the repeal of prohibition in December of 1933, Lambert’s son Thompson Willett be-gan learning the distilling trade working alongside his father at the age of 25.

Est. 1936. Three short years after prohibition, the Willett family chose the highest point in Nelson County, Kentucky to begin construction on what is now the Willett Distillery. By St Patrick’s Day 1937, the first barrel of whiskey was rolled into Warehouse A.

After 80 years, Willett remains independently family owned and operated. Under the leadership of par-ents Even and Martha Willett Kulsveen, the fifth generation of family distillers, siblings Britt and Drew Kulsveen, are continuing the family tradition of spirits excellence, generosity and southern hospitality. Janelle Kulsveen, Drew’s wife, hosts visitors from all over the world for tours and tastings. The over 43,000 annual visitors have necessitated a number of expansion projects on the Willett property including the addition of a premium cocktail bar.

Family of Brands: Willett Pot Still Reserve, Johnny Drum Private Stock, Johnny Drum Black Label, Old Bardstown Bottled In Bond, Old Bardstown Estate Bottled, Old Bardstown 90 Proof, Noah’s Mill, Row-an’s Creek, Pure Kentucky, Kentucky Vintage and the Willett Family Estate collection.

Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes and an hour. The distillery address is 1869 Loretto Road, Bardstown, KY 40004. For holiday closings or to book your tour call 502-348-0899 or visit us online at www.willettdistillery.com.

Authors of Memorable Kentucky Bourbon & Kentucky Rye Whiskey

At Willett Distillery, it’s our job to make memorable whiskey. It’s your job to savor slowly and make lasting memories.

Page 3: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

If Even were a whiskey he would be Johnny Drum Black Label, a classic balance with equal parts caramel, oak and pepper. Born in Norway, Even’s meticulous attention to detail served him well in roles ranging from barkeep to military cook and fine decanter craftsman. Together Even and his wife Martha Willett Kulsveen purchased the distillery property in 1984. Immediately Even’s expertise in export markets became an imperative value. Popular-ity for brown spirits in the US was on the decline while numerous foreign markets were growing. Asian markets demonstrated a thirst for whiskey and an appreciation for artistic packaging. Even positioned Willett to provide the best of both. During the distillery dormant years, Even sold premium aged products overseas. Single barrels were

sold via independent contract bottling as well as specially co-mingled small batch selections. Even developed the heightened palate discretion of a Master Blender - a gift that has shaped the current boutique small batch collection. Even is a profound and willing teacher, not only to his son and daughter that work along side him but to everyone that crosses his path. Even works seven days a week and can only be lured away by his delightful grandchildren.

Even Kulsveen

Page 4: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

Britt Kulsveen

If Britt were a whiskey she would be Pure Kentucky, the Gemini of Bourbons.  Like this aptly named whiskey, Britt is vibrant, bold and spicy. Britt is a native of Bardstown, KY and graduate of Louisiana State University where she studied political science and responsible consumption. Britt also studied distillation at L’allemond Ethanol Tech in Montreal, Quebec. In 2005, following the wake of hurricane Katrina, Britt returned home to join the family distilling business.  Britt and her brother Drew represent the family’s fifth generation to work at the Willett Distillery since its construction in 1936. Britt is responsible for everything from compliance to strategy and development. Britt and her cheerful daughter Scout enjoy entertaining and cooking together (most especially purple, chocolate chip pancakes) in their historic home

located in the most beautiful small town in America.  Britt’s commitment to positive thinking has an infectious and uplifting impact on friends, family and coworkers.

Page 5: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

Drew Kulsveen

If Drew were a whiskey he would be Willett Family Estate Rye. The elegant exterior honors a long storied family his-tory marked by courage and generosity while the liquid inside has a forward fresh flavor that is youthful yet mature. Drew is a native of Bardstown, KY and graduate of Western Kentucky University where he exemplified a commit-ment to school spirit by wooing the star of the dance team to marry him. After graduating with degrees in mar-keting and economics, Drew returned home for a complete education in the family business. Initially, Drew spent much of his time studying the careful precision of co-mingling whiskey but soon Drew’s knack for all things engi-neering would land him in the distillery. Over the years, Drew has developed additional mash bills to expand the

company’s bourbon and rye portfolio earning him three nominations for James Beard Awards in the outstanding spirits professional category. When he is not making whiskey, Drew travels the country sharing his passion with bourbon newcomers and seasoned enthusiasts alike. Drew and Janelle live in Bardstown, KY with their endearing children Baron and Bridjette. They are known to welcome guests with the most generous and authentic variety of southern hospitality.

Page 6: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

JanelleKulsveen

If Janelle were a whiskey she would be Rowan’s Creek, a clever amber with floral and candy shop qualities that draw one in. Janelle’s charismatic windy-city personality caught the attention of husband Drew Kulsveen from the stands of the WKU stadium where she performed on the dance team in-between marketing classes. Drew tempt-ed Janelle back to his hometown of Bardstown, KY where Janelle supports the family business by entertaining the more than 43,000 guests that tour the Willett property annually. Janelle’s background in retail and distribution management with Fruit of the Loom contributes to the popularity of the Willett whiskey shop which hosts the most coveted of enthusiast

apparel. In the midst of multiple construction projects to expand the visitor experience, Janelle is committed to welcoming guests with that same Willett brand of exemplary hospitality that has become a family tradition. You will often here the family say, I never go to work, only my second home. While there may be more pets, legos and tutus in the home Janelle shares with Drew, Bri-djette and Baron, the warmth and the whiskey is consistent.

Page 7: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

Willett Pot Still Reserve47% ABV / 94 Proof

tasting notesNose is “ vanilla lemon cake”. The palate is a balance of caramel, vanilla, spices, and citrus.

Willett Family EstateBottled RyeCask Strength

tasting notesSingle barrel selections, varies by bottling.

Willett Family EstateBottled Bourbon

tasting notesSingle barrel selections, varies by bottling.

Old BardstownBottled In Bond50% ABV / 100 Proof

tasting notesThe nose is “Fun Dip” candy, that sugary stick dipped into cherry flavoring.The palate is a cherry hard candy, an oily mouth feel, vanilla caramel candies and notes of oak.

Cask Strength

Tasting Notes courtesy of Bill Thomas, Jack Rose Dining Saloon

Page 8: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

willettdistillery.com

KentuckyVintage45% ABV / 90 Proof

tasting notesNose is sweet vanilla, ripe fruit, and oak notes. The palate is buttery with a sweetness that I can only describe as “candied corn.”The oak notes cut the sweetness, reminding you that you’re drinking a Bourbon.

Noah’sMill57.15% ABV / 114.3 Proof

tasting notesOne of the most lush and rich Whiskeys on the market. The nose is walnuts, prunes, and floral notes. The palate mimics the nose with walnuts, prunes, spices, intertwined with lavender and balanced with the perfect amount of acid, that leads you down a path of lingering burnt caramel.

Rowen’sCreek

tasting notesBringing your nose to the glass and your olfactory is treated to caramel and vanilla layered on herbal and floral notes.The mouthfeel starts oily but finishes dry.On the palate you are treated to sweet cara-mel, vanilla, dusted in floral notes... finishing notes of oak and a lingering spiciness.

PureKentucky53% ABV / 107 Proof

tasting notesAptly named, because when you think of Kentucky, you think Bourbon.The nose is tofee, fruit, eucalyptus and oak.The palate is cinnamon, to ee, caramel, pep-per, oak, and spices.

50.5% ABV / 100.1 Proof

Tasting Notes courtesy of Bill Thomas, Jack Rose Dining Saloon

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willettdistillery.com

43% ABV / 86 Proof

tasting notesThe nose is reminiscent of walking along the edge of the woods where flowers, mint and honeysuckle are growing at the base of pine trees. The palate is an oily caramel carrying notes of oak and a peppery finish.

tasting notesThe nose is sour apple, vanilla, and oak. the palate is a snowball rolling over fruits, vanil-la, and spices, mixing them all together into a well balanced and complex whiskey.

50.5% ABV / 101 Proof

Johnny Drum86 Proof

Johnny DrumPrivate Stock

Old Bardstown90 Proof

tasting notesA classic Bourbon. On the nose, caramel, oak, vanilla, and just a hint of floral notes.The palate follows with more of the same.A softer style Bourbon, this is a great gate-way dram to converting someone to becom-ing a Bourbon drinker.

45% ABV / 90 Proof

Willett 80 YearAnniversary50% ABV / 100 Proof

tasting notesYou can barely get the glass to your nose before you think of Christmas. Its rich complexity of ginger, spice, candied citrus, and oak makes you want to snap a piece of a gingerbread house. Fruits, chocolate, and never ending spice rapped in vanilla. The flavors are nicely balanced. Give this one a little time in the glass to open up and show its true depth. You’ll be glad you did.

Tasting Notes courtesy of Bill Thomas, Jack Rose Dining Saloon

Page 10: distillery › wp-content › uploads › 2… · Come visit our whiskey shop for a tour or complimentary tasting. Distillery tours are available year-round and last between 45 minutes

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“k

ind

of

a s

ec

ret.

Tha

t’s

cha

ng

ed

. W

ith

th

e c

om

eba

ck o

f cl

ass

ic c

ock

tail

s,

de

ma

nd

fo

r b

ou

rbo

n r

eig

nit

ed

. T

od

ay,

Am

eri

ca

n w

his

key

sa

les

top

$3

bil

lio

n a

nn

ua

lly.

Bu

t d

isti

lle

rs c

an

’t j

ust

bo

ttle

on

de

ma

nd

; w

his

key

mu

st a

ge.

An

d t

he

ov

ers

tock

s th

at

Wil

lett

reli

ed

on

ha

d d

win

dle

d b

y t

he

tim

e t

hey

we

re a

ble

to

reb

oo

t

the

sti

lls.

“W

e w

ou

ld h

ave

be

en

in

a w

orl

d o

f h

urt

if

we

ha

d

no

t st

art

ed

ba

ck u

p,”

say

s K

uls

ve

en

.

He

le

ad

s m

e t

o o

ne

of

the

Wil

lett

ric

kh

ou

ses.

Wit

h s

ix

sto

rie

s o

f th

ick

, w

oo

de

n b

ea

ms

illu

min

ate

d b

y s

ou

the

rn

sun

lig

ht

see

pin

g t

hro

ug

h s

ma

ll w

ind

ow

s, t

he

bu

ild

ing

ho

lds

6,0

00

ba

rre

ls o

f sl

ow

ly a

gin

g b

ou

rbo

n a

nd

ry

e. Th

ou

gh

Ku

lsv

ee

n i

nte

nd

s to

ke

ep

mo

st o

f it

fo

r a

de

ca

de

or

mo

re,

Wil

lett

ha

s a

lre

ad

y r

ele

ase

d s

om

e o

f it

s o

wn

dis

till

ate

in

its

ca

sk-s

tre

ng

th F

am

ily

Est

ate

bo

ttli

ng

s a

s w

ell

as

in t

he

aff

ord

ab

le O

ld B

ard

sto

wn

se

rie

s. Th

ey’r

e a

lso

slo

wly

intr

od

uc

ing

it

into

th

eir

sev

en

or

so o

the

r b

ran

ds.

BO

TT

LE

SE

RV

ICE

The

Wil

lett

W

his

ke

ys

Th

e n

ew

dis

till

ery

at

Wil

lett

is

alr

ea

dy

y

ield

ing

so

me

gre

at

bo

ttle

s. G

o t

o

ke

ntu

cky

bo

urb

on

w

his

ke

y.c

om

for

wh

ere

to

fin

d t

he

m.

Wil

lett

Fa

mil

y

Esta

te B

ott

led

3

-Ye

ar

Sm

all

B

atc

h R

ye

($

45

)

Th

e s

ce

nt

of

this

rye

mix

es

ma

ple

wit

h a

rom

ati

c

wo

od

. Ora

ng

ey

an

d

sp

icy

wit

h a

to

uc

h

of

ch

arc

oa

l, it

bri

ng

s c

om

ple

xit

y

to c

oc

kta

ils.

Wil

lett

Fa

mil

y

Esta

te B

ott

led

5

-Ye

ar

Sin

gle

B

arr

el

Bo

urb

on

($

60

)

A c

rèm

e b

rûlé

e

pa

late

min

gle

s w

ith

mu

sh

roo

my

no

tes

.

It b

loo

ms

wit

h

sa

lte

d-c

ara

me

l

fla

vor

wh

en

yo

u

ad

d w

ate

r.

Old

Ba

rdsto

wn

90

P

roo

f B

ou

rbo

n

($2

0)

H

on

ey

-ro

as

ted

nu

ts o

n t

he

no

se

yie

ld t

o b

utt

ery

fla

vor

an

d n

ote

s o

f

dri

ed

cit

rus

in t

his

sm

oo

th, e

as

y (

an

d

aff

ord

ab

le)

sip

pe

r,

en

din

g in

a li

p-

sm

ac

kin

g f

inis

h.

Old

Ba

rdsto

wn

B

ott

led

in

Bo

nd

10

0 P

roo

f B

ou

rbo

n (

$2

2)

A

co

mp

lex

ora

ng

e

pe

el a

nd

gin

ge

r

sc

en

t re

so

lve

s in

to

a c

ara

me

l-c

orn

sw

ee

tne

ss

he

re,

wit

h a

ba

lan

cin

g

bit

tern

es

s o

n

the

fin

ish

.

Old

Ba

rdsto

wn

E

sta

te B

ott

led

10

1 P

roo

f B

ou

rbo

n

($2

8)

A

ric

h v

an

illa

no

se

an

d a

n h

erb

ac

eo

us

mid

pa

late

—th

ink

of

fre

sh

-cu

t g

ras

s

an

d s

oil—

wit

h

bri

gh

t e

nd

no

tes

of

cit

rus

ze

st

in t

his

po

ten

t d

rin

k.

MA

RC

H 2

018

FO

LL

OW

US

@F

OO

DA

ND

WIN

E

Ku

lsv

ee

n t

ak

es

a d

rill

to

a c

ask

, c

ap

turi

ng

th

e s

tre

am

in

tuli

p-s

ha

pe

d g

lass

es

be

fore

sta

nch

ing

th

e fl

ow

wit

h a

wo

od

en

plu

g.

“It’

s a

ll a

bo

ut

fig

uri

ng

ou

t th

e d

iffe

ren

t p

rofi

les

of

the

ba

rre

ls a

nd

ho

w t

hey

me

ld t

og

eth

er,

” sa

ys

Ku

lsv

ee

n.

“I w

an

t

cha

rac

ter.

I w

an

t it

to

sta

nd

ou

t.”

We

sn

iff,

the

n s

ip.

This

is

a fi

ve

-ye

ar-

old

wh

ea

ted

bo

urb

on

an

d a

new

ma

sh b

ill

for

Wil

lett

: 6

5 p

erc

en

t co

rn—

the

ma

in

gra

in i

n b

ou

rbo

n—

plu

s 15

pe

rce

nt

ma

lte

d b

arl

ey a

nd

20

pe

rce

nt

wh

ea

t. I

t is

sti

ll y

ou

ng

, th

e g

rain

flav

or

no

t y

et

ba

lan

ced

by

th

e w

oo

d,

bu

t it

alr

ea

dy

ta

ste

s d

eli

cio

usl

y l

ike

ora

ng

e m

arm

ala

de

on

bri

och

e t

oa

st.

Tho

ug

h t

he

old

fa

mil

y r

ec

ipe

s a

re s

till

in

use

, w

he

ate

d

bo

urb

on

, w

hic

h i

s sm

oo

the

r a

nd

sw

ee

ter,

dri

ve

s W

ille

tt’s

dis

till

ing

no

wa

day

s. Th

ere

are

mo

re u

pd

ate

s, t

oo

. In

te

rms

of

dis

till

ing

, K

uls

ve

en

is

ex

pe

rim

en

tin

g w

ith

sta

ve

cu

rin

g a

nd

diff

ere

nt

ba

rre

l

wo

od

s. A

t th

e n

ew v

isit

or

cen

ter,

ov

ers

ee

n b

y

Ku

lsv

ee

n’s

wif

e, J

an

ell

e, a

ba

r

wil

l o

pe

n t

his

sp

rin

g f

or

cock

tail

s, l

ibra

ry p

ou

rs,

an

d

sma

ll p

late

s. A

nd

th

e

gri

stm

ill

an

d s

om

e c

ab

ins

hav

e b

ee

n t

ran

sfo

rme

d i

nto

gu

est

ho

use

s.

New

re

cip

es,

new

ho

spit

ali

ty—

Ku

lsv

ee

n i

s

ba

lan

cin

g h

is h

eri

tag

e w

ith

inn

ov

ati

on

to

cre

ate

a W

ille

tt

for

the

21s

t ce

ntu

ry.

I c

an

alr

ea

dy

ta

ste

it

in t

he

gla

ss:

bo

urb

on

th

at’

s m

ore

ap

pro

ach

ab

le t

ha

n i

n t

he

pa

st,

ye

t d

ee

ply

nu

an

ced

ha

nd

cra

fte

d b

y a

fift

h-

ge

ne

rati

on

Ke

ntu

cky

dis

till

er

wit

h t

he

sto

ma

ch t

o l

et

ea

ch

ba

rre

l si

t u

nti

l it

hit

s it

s sw

ee

t

spo

t. “

Tim

e i

s re

all

y t

he

ma

gic

al

ing

red

ien

t,”

he

say

s,

tak

ing

a s

ip.

“Yo

u j

ust

hav

e t

o

wa

it,

wa

it,

wa

it.”

WIL

LE

TT

RY

E

SW

IZZ

LE

Tota

l 5 m

in;

Ma

ke

s 1

Th

is c

oc

kta

il w

ork

s w

ith

an

y

lig

hte

r-b

od

ied

, h

igh

-pro

of

ag

ed

ry

e.

2

o

z.

Wil

lett

Fa

mil

y

Es

tate

Bo

ttle

d 3

-Ye

ar

Sm

all

Ba

tch

Ry

e,

or

oth

er

hig

h-p

roo

f, l

igh

t-

bo

die

d r

ye

11 /

2 T

bs

p.

fre

sh

lim

e j

uic

e

1

oz

. T

ipp

lem

an

’s D

ou

ble

Sp

ice

d F

ale

rnu

m

Co

ck

tail

Sy

rup

3

d

rop

s a

rom

ati

c b

itte

rs

(su

ch

as

An

go

stu

ra)

Lim

e w

he

el

an

d f

res

h

min

t s

pri

ng

, fo

r g

arn

ish

Fil

l a h

igh

ba

ll g

las

s w

ith

ice

cu

be

s.

Po

ur

rye

, li

me

juic

e,

an

d F

ale

rnu

m s

yru

p o

ve

r ic

e.

Sti

r u

nti

l gla

ss

is f

ros

ty,

ab

ou

t 2

0 s

ec

on

ds

. T

op

wit

h

bit

ters

. G

arn

ish

wit

h li

me

wh

ee

l an

d m

int

sp

rig

; s

erv

e

wit

h a

str

aw

.

54

FO

LL

OW

US

@F

OO

DA

ND

WIN

E

photography: courtesy willett distillery. recipe by tippleman’s for willett distillery

FW

_0

31

8_

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wku

lsve

en

.in

dd

5

41

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2

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PM

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