distinctive human resources are firm’s core competencies

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The genesis of efforts to create distinctive competencies and, in turn, business strategies. We illustrate this Point by an Examination:Chose paired companies in same industriesIdentified the distinctive Competencies of each organizationFinally compared there distinctive Competencies

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  • Strategic Human Resources Management

  • Aimen Tanveer 01 Muntaha Tatheer 28 Rahat Rafique 36 Asma Hameed 05

  • Distinctive Human Resources are Firms Core Competencies

  • The genesis of efforts to create distinctive competencies and, in turn, business strategies

  • Chose paired companies in same industries

    Identified the distinctive Competencies of each organization

    Finally compared there distinctive Competencies

  • When Employees are the Product

    When information or advice as a Product

    Beyond direct services

  • Professional SportsRetailingSales as Service

  • Recruitment through Collage Draft rather then trade

    Long term player development strategy

    Holding best Players and paying them generously

    Players have influence on team decisions and feel they are part of Organization

  • They do not as a rule, develop their own Players and use trades to scoop up talented Players

    High Turnover , their reputation as a collection of individuals who are not fit together well

    Not known for treating players extraordinarily, and making them a part of Organizational Decisions

  • A precise , well defined unit

    Players long tenure help to built relationship with fans

    Qausi-autonomous teamIndividual Performance

    Wide Open Style

    Desperate attitude and reputations

    an organization anomaly

  • Pioneering firm in the science of Employee selection

    Sophisticated Selection tests

    Frequent and rigorous employee surveys

  • Intensive training in Sears Products, Operating Systems and Sales techniques

    Straight Salary for many of the employees, No Commissions or if paid (1% only)

  • Decentralized hiring, no formal selection tools

    Applicants with experience and customer contact

    Imp. Qualities are pleasant personality and Motivation

    Only 1 rule in its personnel handbook use your best judgment at all times

  • A stream of Motivation programs, but provides little training

    Pay system is leaded towards Commissions

    Ranking on the basis of monthly sales

    In fashion retail, employees personal contacts and emotional energy is important

  • Housewares dominant

    Sales financing & warranties

    The name you can trust

    Turnover is costly

    Highest satisfaction level Intense level of motivation & customer contact

    Commissions, Internal Competition, Motivation programs provide drive

    Autonomy and absence of rules let it too be exercised

    High turnover

  • ConsultancyBusiness SchoolsFinancial Services

  • Attracts candidates having broad perspective of business

    Maintain idea of Revolving door with academia

    Entrepreneurial Environment

    Individualized incentive pay culture

  • On campus recruiting system

    Prefer candidates having technical background

    Provide extensive training in companies method of project management and execution

    Provide consistent services

  • Clean sheet of paper approachThe Mckinsey way (standardization)

  • Faculty having unique skills and abilities

    Hire largely to business field

    Students who are PHDs in unrelated business field became business experts and are hired as assistant professors

  • Hires from network of PHDs and competitor schools

    Prefer candidates having exceptional academic record in relevant field of business

  • Harvard graduates are specialized in general management orientation and superior discussion skills Wharton graduates have superior analytical skills associated with functional areas

  • Shipping businessFood & beverages

  • Variety of programs to empower employees

    Survey-feedback action

    Developing detailed action plan

    Dominant force in overnight mail business

  • First company to win national quality award

    Achieve the objective of organized decision making

    Organized interactive skill tests

  • No people management practices

    Measures individual performance against company standard

    Substantial material reward system

  • Pays highest wages and benefits

    Offers gain sharing and stock ownership plans

    Highly motivated and loyal employees

  • Operating with only one hubFocusing on overnight package delivery servicesHaving fewer problem of coordination as UPS incompatibleDrivers productivity is 3x higher than FedExWide range of productsOvernight delivery volume is only 60% of FedExNine time large total businessDemand an extremely high level

  • Most recognized trademark

    Marketed 70 years before Pepsi

    Requires a deep specific understanding and feel

    Build employment system

  • Hires college graduates

    Offer reward and life time job on adequate performance

    Internal culture is family-like

    Centralized decision making

  • Proposed by seeking out the niche market

    Becoming more diversify by finding new markets

    Markets more aggressively

    Many more bottling franchises

  • Faces much more complicated set of management challenges

    Hiring people with experience and advance degree

    Operate in decentralized manner and introduce share power stock option program

    Continuous flow of new ideas

  • Relatively less job security

    Ability to change quickly

    Employees having significantly less loyalty

    By different ways attacking in many different markets

  • BUSINESS STRATEGIESHR COMPETENCIESOutside DevelopmentInside SelectionFlexibility

    Established market/ Niche

    RaidersBCGA.I.G.Pepsi49ersMcKinseyChubbCoke

  • Flexibility

    Rely on outside market Grab opportunities through flexible approach Individualism

    Established markets/Niche

    Rely on organizations specific capabilities/ strengths

  • Outside developmentInside selection

  • Factors that help sustaining equilibrium: Difficult to match others strategy i.e.

    Flexible Pepsi

    Established markets/Niche Coke

    Coke cannot respond quickly to the market changes as compared to Pepsi.

    While Pepsi cannot meet the depth of competencies and long term investment.

  • Internal flexibility that is driven by organizations competencies and capabilities

    Any of the approach is not universal

  • Competitive pressure pushing firms towards Outside/Flexible quadrant.

    Firms taking on more talent from outside to create necessary competencies in future prospect.

  • Investment in particular approach affect employee selection

    Transformation from outside to inside strategy (GE attempted to change HR practices in a decade) Start up and rapidly growing firms rely on market approach

  • Core competencies should derive business strategy not vice versaFirms that rely on flexible approach are better at spotting and managing talent and skills

  • Put pressure on firms to respond quickly (BM and UPS are established but not flexible)

    Increased the level of employers investment

    Employment policies should be well aligned with business strategies and competencies.

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    Company Logo