Distinguished Speaker Series Visibility Plan

Featuring Neel Grover (CE0 of Buy.com)November 5th, 2009

Proposed Program Purpose/ Rationale

1) Distinguished Speaker Series brings a variety of Chief Level Officers to campus to address relevant issues and share insight on leadership perspectives, ethical frameworks, and decision-making processes of their firm. The Distinguished Speaker Series is a program of the Center for Leadership and Team Development, one of the Centers of Excellence at the Paul Merage School of Business.

2) The Speaker Series Events are high-level networking opportunities for MBA students, Merage faculty, staff, alumni, corporate partners and members of the Dean’s Leadership Circle frequently attend Speaker Series Events.

Visibility Plan Goals and Target Market

In order to promote visibility/awareness for the Center for Leadership and Team Development’s Distinguished Speaker Series this November 5th, I have proposed a wide range of marketing strategies to reach out to different campus entities.

DSS Marketing for campus entities a.     MBA student organizations (more personalized that an email)b.     Merage undergrad business majors and minors (more personalized that an email)c.     UCI targeted populations

Targeted Group Relation to Program Potential Contact Action PlanAdmin Interns of UCI Admin interns are the

representatives and leaders of our campus entities.

Rameen Talesh Admin Internship Coordinatorrtalesh@uci.edu

-Wednesday 10/21 Wednesday 10/28 2:00-4:00PM 2:00PM-4:00PM

Making a brief announcement before or after class of this event to my fellow peers would spread awareness throughout the campus. Passing out a stack of flyers for each intern to give out to his/her department would also help promotion.

UCI Tennis Team Neel was the varsity captain of UCI’s Men’s Tennis Team.

Samuel ChoeTennis Club Presidentsjchoe@uci.edu

Club Meeting Times for Week 5Tues, Wed, Thurs – 7:30pm-10:00pm

Samuel let me know that it will be fine for one of us to give an announcement during their meetings and if not, he can make the announcement for us.

School of Economics Neel was an Econ Major Nancy FordDepartment of Economics Managernvford@uci.edu

Week 5- Monday- Friday- 10/26-10/30

A simple email can be sent out to all econ/business/ pre law majors letting them know of this event. Contact Nancy Ford before hand on email procedures.

School of Social Sciences

All related majors are in the school of social sciences including pre law majors.

Event Marketing at UC IRVINE

Sherwynn UmaliDirector of Campus Orgssumali@uci.edu

Week 5- Monday- Friday- 10/26-10/30

Placing big sandwich boards, signs, posters, and flyers along Ring Road would be instant visibility for undergraduate students. Event Publicity is run through Campus Organizations and Resource Center (CORE). Four of the Admin interns are also Core Consultants, who can definitely help the CLTD stay connected with CORE.

Housing Communities (Middle Earth, VDC, Mesa Court, AV,

Potential interested students in these communities may not have been reached out on campus or electronically.

housing@uci.eduWeek 5- Monday- Friday- 10/26-10/30

A simple email can be sent out to the Housing office whether or not we would be able to stick flyers of the DSS event in each resident’s mailbox. For some of the hall communities, we could also post flyers of this event on their living room bulletin boards.

Targeted Group Relation to Program Potential Contact Action PlanStudent Organizations Many of these clubs

have general interest in business, law, and simply are interested in hearing from alumni

Sherwynn UmaliDirector of Campus Orgssumali@uci.edu

Undergraduate BusinessAssociation- Mosmi Bhakta- mbhakta@uci.edu

American Marketing AssociationJessica Lai- President

American Advertising FederationJeff Lanzi- President- jlanzi@aafuci.com

Accounting AssociationMelody Jen- mjen@uci.edu

Sigma Alpha Epsilon FraternityAlexander Yoon- President

Week 5- Monday- Friday- 10/26-10/30

UBA- meetings on Wed- 6:00PMAMA- meetings on Wed-6:00PMAAF-Wednesday 7:00PMAccounting Association- Wednesday- 7:00PMSIGMA ALPHA EPSILON- Mon-7:00PM

Brief Announcements will be made during these meeting times during Week 5 so students will know ahead of time when and where this event will be held. Leaders of the Club could also spread the news of this event easily within their organization.