How does your media prod

Internet distribution

The process of selling a product using the

internet.

• Specialist magazine- order online as not

mainstream wont be able to be bought in

shops i.e. Supermarkets and WH Smiths

• Free advertisement through the method of

viral marketing- Myspace, Facebook

• Website for the magazine- able to

purchase magazine from site

• Alternative method to the mainstream

magazines i.e. Kerrang, Q

• Most of the population have access to the

internet

Viral Marketing

A marketing technique that uses existing social networks to increase brand

awareness and to sell the product being advertised.

• Easy access to a large audience as these sites are popular

• The right customers will be able to purchase the product

• Bebo/ Facebook/ Myspace- very popular with my target audience

• Cheap marketing method

• “Word of Mouth”- connotes exclusivity of the product

• Can advertise on the site belonging to artists/ bands mentioned in Indigo

Magazine

What kind of media institution

might distribute your media

product and why?