Distribution

Distributing

• There are many different formats in which I could choose to distribute my music video.

• However, I knew that for my music video I wanted to distribute onto a website instead of through using a DVD. This is because my target audience is around the age of 13-19 and are frequently seen on their phones and make good use of networking sites.

• Therefore, I choose to look at four different sites which cater for my needs of uploading a video inexpensively and easily in the most productive way possible.

Different distribution sites I choose to look at:

YouTube

MySpace

Dailymotion

Vimeo

YouTube• This is the most well known site to use for distribution.• The site was founded in February 2005, making it a relatively new

platform that provides billions of people across the world to discover videos of all different genres and types.

• This site allows users to upload and view others videos. Much of the content available on YouTube has been uploaded by individuals, however, many big record compaies and other organisations have been found to offer their own material on this site.

• The popularity of this site speaks for itself, having 300 hours of new videos uploaded to the site every minute and 3 billion views per week.

• The target audience of YouTube varies from a very young age to very old depending on what it is you are looking for. As my target audience is teenagers between the ages of 13-19 meant that YouTube really caters for my needs as much of the younger generation are frequently seen on their phones and using websites such as this for entertainment.

• The most appealing part of the site however is that the site is completely free, allowing me to upload and distribute my music video completely free of charge including the options to share my music videos onto social sites such as twitter for free too.

Vimeo• This is a website that I hadn’t heard before, but once researching I

found it was a site was founded in November 2004, catering for creative people who want to share the videos they create. This site also advertises that it is “generally free from low quality distractions that pollute YouTube’s search results”.

• Vimeo attracts over a hundred million users per month and already has 22 million registered users showing the clear popularity of the site.

• In addition, the site doesn’t allow negative/abusive comments onto videos as moderators actively watch out for creating a community that is safe to use and inexpensive.

• The perks of using this site is that there wouldn’t be any inappropriate comments on my videos to persuade my audience members from watching my video, and it is also made for those who are creative and enjoy producing different videos.

• The site appealed to me as it is free as I was looking for, easy to navigate and obviously very popular from the statistics. However, I found the site was very similar to YouTube so it made me wonder why I wouldn’t just use YouTube which is overall more well known and used.

MySpace• Originally a social networking site, then relaunched as a site which caters

solely to sharing and listening to music the website is well known by teenagers who were previously using the site for networking.

• The site is unique in it’s layout and allows people to create their own page custom to their own artist and share music in different formats such as mp3 and videos, allowing the user to write individuals to write posts on their account.

• The site became increasingly popular with it’s new format, having 26.5 million unique users a month putting the site in front of competitor sites such as Spotify which has 10 million users each month.

• The downsides of this site is that after the site changed from social networking to a music sharing site, many users were annoyed as it meant they lost their photos, games and friends that they had online meaning some have distasteful opinions toward the site.

• Another is that the site isn’t simply catered for music videos but for audio tracks and sharing YouTube videos, being a site that caters more for promoting videos than uploading them in the best way possible. Therefore, I thought this site would be good for advertising the video, but not to distribute.

Dailymotion• This is a well known site launched in 2005 which allowed

users to create and share videos.• The site is available to people all around the world in 18

different languages, users being able to browse and upload videos by searching tags, channels or user-created groups.

• I found that once using this site there weren’t many verified accounts of record companies which were promoting videos, but more videos made by fans of the bands instead.

• Therefore I decided this wasn’t a good site for me to use as not having record labels meant that the site wouldn’t be viewed as much as sites such as YouTube which does.

Conclusion• In the end I decided to go with YouTube to distribute my music video

as it’s the most well known site for sharing and browsing videos on. • In addition, the site is regularly used by record companies and

upcoming bands themselves to share their music with a market audience already available to provide videos for.

• The site is often the basis for others such as Twitter and MySpace users often advertise their music on these sites through YouTube.

• Compared to the other distribution sites I have looked at, YouTube was the most popular and on Twitter it was the site which many of my followers often referred to when talking about music.

• This means that my target audience are most likely to discover the music video on this site as they are accustomed to using such as YouTube and will be more comfortable viewing the video on this site as they know from previous experience that it’s a safe site.