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Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2013 NSDC. All Rights Reserved.

District Level Skill Gap Study for

Andhra Pradesh

Final Presentation

2 Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2013 NSDC. All Rights Reserved.

Agenda

Objectives of the Study 3

Methodology 5

State Profile 8

Education & Skill Development 14

Estimation of Skill Gap 22

Aspiration of Youth 31

Challenges in the skill development eco-system 35

Recommendations 38


Agenda


Methodology 5

State Profile 8





Recommendations 38


Objectives of the study

• Review the district-wise socioeconomic profile, focusing on demography, economic profile and the state of

education.

• Identify developmental opportunities keeping in mind factor endowments and stakeholder perspectives.

• Identify specific developmental initiatives that impact employment generation.

• Articulate the aspirations of the youth.

• Identify the current and future (next 10 years) skill and manpower requirements by industry, and the existing

and projected skill gaps.

• Assess the existing vocational training infrastructure, both private and government.

• Suggest suitable, specific and actionable interventions or recommendations to address the skill gap


Agenda


Methodology 5

State Profile 8





Recommendations 38


Methodology…(1/2)

Skill Gap Study- District

wise

Quantitative Tools

Primary- Interview

schedules with youths,

industries, VTIs

Secondary- data gathering

from recent reports,

statistical abstract,

census and population, industrial reports,

education etc.

Qualitative Tools

Observations, In Depth

Interviews with key

stakeholders

Key Activities

• Develop

implementation

approach

(interview

schedules,

training etc.)

• Field Survey

deploying teams

for interviews, in-

depth interviews

• Analysis of

preliminary

findings, case

studies etc.

Key Stakeholders

• VTIs, Colleges

• Industries &

Associations (CII

support); Labour

Unions; District

key officials

• Youths

Primary Research

Secondary Research Skill development

planning Key Activities

• Data of workforce,

education and

district statistics

etc.

• Workforce

projections of the

demand and supply

in terms of:-

•Workforce

participation

rates

•Growth rates

•Assumptions

• Support Systems of

each district in

terms of :-

•Educational

Institutes

•VTIs

Key Activities

• Analysis and

development of

findings

• Preparation of

district face

sheets

• Optimization plans

for each district

• State Action Plan

Key outcomes

• District Skill

Development Eco

system- report

• Action plan for the

state- report

• Sharing sessions

with primary and

secondary

stakeholders like

NSDC, REEMAP,

PIAs etc.


Approach…(2/2)

• Primary Research: Emphasis has been given to primary

data collection to get the perspectives of all the

stakeholders involved—government officials, industry

associations, vocational training providers, labor unions and

the youth.

– Cluster based approach for the survey

– Each cluster had a field team, led by a cluster

supervisor and supported by a team of three

investigators

Activity Total

Sample Size

Employer Survey 420

Vocational Training Institutions

Survey

237

Youth Survey 1384

In depth Interviews with

Government Departments, College /

University, Industry associations

145

• Secondary data collection: Secondary data have been collected from project records, published reports (2011

Statistical Abstract report and district-wise handbook published by the Directorate of Economics & Statistics,

Annual Survey of Industries, Planning Commission Report, and Socio-Economic Survey Andhra Pradesh),

discussions with project staff and other functionaries, consultations with stakeholders and group discussions.

• Projections for 2022: Skill gap model for the state adopted through projecting the demand and supply of

workforce over a period by using regression models and trend analysis


Agenda


Methodology 5

State Profile 8





Recommendations 38


Demographic Indicators

Andhra

Pradesh India

2011 2011

1 Total Population (In Millions) 84.6 121

2 Sex Ratio (females per 1000 males) 992 940

3 Percentage Decadal Growth (2001-2011) 11.10 17.64

4 Density (persons per sq.km) 308 382

Economic Indicators 2012-13 2012-13

5 GSDP as a percentage of all states GSDP 7.8 100

6 Average GSDP growth rate (%)* 16.0 15.6

Human Development Indicators 2011 2011

7 HDI Rank(Out of 23) 15

Poverty Indicators

8 People below Poverty Line (%) 21.10 29.80

Industrial Infrastructure 2013 2013

9 PPP projects (No) 100 881

10 SEZs (No) 76 385

Demography & Development Index

• The Census 2011, places Andhra Pradesh as India's

• fourth largest state by area and

• fifth largest state by population, 7% of the

country’s population.

• State’s GSDP growth rate is higher than all India.

• State accounts for 20% of the nation’s SEZ and 11%

of PPP projects.

• HDI ranking on the lower side in comparison to other

states in India


Economic Profile - State

Sector level contribution to GSDP (INR crore)

• The top five districts of the state in terms of GDP are

Hyderabad, Rangareddy, Vishakhapatnam, East Godavari

and Krishna

• Between 2004-05 and 2012-13, the average annual GSDP

growth rate was 8.91 percent

• Service sector has emerged as the greatest contributor to

State GSDP over the years.

• Agriculture sector, although still employing the largest share

of workforce, contributes minimum to the GSDP.

• Growth has been mainly driven by the services sector.

59789 60966 71563 72108 73509 79631 78408

54557 60042 70611

83883 89238 97465

104614 113812

126379 142183

171640 185047

204846

224927

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Agriculture Sector Industry Sector Services Sector

State GSDP at Constant (2004-05) Prices

9.57%

11.18% 12.02%

6.88%

5.98%

9.96%

6.81% 9.48% 9.57% 9.32%

6.72%

8.39% 8.40%

6.88%

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Andhra Pradesh India Source: Mospi


34%

23%

18%

10%

4% 4%

7%

Exports break-up, Andhra Pradesh (2011-12)

Software (IT & ITeS)

Engineering items

Drugs & pharma andchemical plastics

Agro-based and forestproducts

Leather, animal andmarine products

Mineral & mineralproducts

Economic Profile - State

• The highest contribution to the state’s total exports is by

computer software at around 34.0 per cent.

• Other major exports items are drugs & pharmaceuticals, fine

chemicals, engineering products and agriculture and agro-

based products.

• During 2012-13, outstanding investments in Andhra Pradesh

totaled ~INR 57,634 crore.

• The electricity sector accounted for around 28 per cent of

total outstanding investments, followed by manufacturing (25

per cent) and services (19 per cent).

Source: Andhra Pradesh Socio-Economic Survey 2012-13

28%

25% 19%

12%

12% 4%

Break up of outstanding investments by sectors (2012-13)

Electricity

Manufacturing

Services

Irrigation

Real Estate

Mining

Source: Andhra Pradesh Socio-Economic Survey 2012-13


Economic Profile: New Investments

Industries (Investment :INR

million)

2010-11 2011-12 2012-13

Manufacturing 298266.3 831447.5 210835.9

Textiles 8548.1 1460 0

Metal & metal products 34067.9 34087.5 80400

Machinery 18169 117200 8850

Transport Equipment 36660 0 5877.9

Misc Manufacturing 34737.6 25250 0

Hotels & tourism 2776.6 810 1155

Wholesale & retail trading 23900 1536 5000

Transport Services 30354.2 435076.4 7686.1

Communication Services 2500 0 6000

Information Technology 0 250 0

Misc Services 40193.7 44543.1 17960.1

Health Services 3668.8 11620 3900

Recreational Services 816.7 23755.5 6500

Construction & real estate 207468 89072.7 9750 Source: CMIE

0

20

40

60

80

100

120

140

Number of projects

2010-11 2011-12 2012-13

• Declining trends is seen in the number of projects across sectors especially for 2012-13 in comparison to

preceding year;

• Due to the decline in investment, demand for manpower has also declined drastically especially in manufacturing,

textiles, IT and construction


Economic Profile- Industrial Clusters

Mango Jelly

Cashew Processing

Marine Food

Oil Mills

Graphite Crucibles

Roofing tiles

Stone Polishing

Granite tiles

Bulk drugs and formulations

Imitation Jewelry

Readymade garments

Leather tanning

Brass utensils

Pneumatic Hammers Source: MSME-Development Institute -AP


Agenda


Methodology 5

State Profile 8





Recommendations 38


Snapshot of Literacy in the State

Literacy (in 2011) Andhra

Pradesh India

Overall Literacy Rate

(in %) 67.66% 74.04%

Male Literacy Rate

(in %) 75.56% 82.14%

Female Literacy Rate

(in %) 59.74% 65.46%

Urban Literacy 80.54% 84.98%

Rural Literacy 61.14% 68.91%

Classes I - V (6-10years)

Classes VI - VIII (11-13 yrs)

Classes I - VIII (6-13years)

99.5

80.1 92

116

85.5

104.3

Gross enrollement ratio

Andhra Pradesh India

Source: Provisional Census 2011 Source: Provisional Census 2011

• As per provisional census 2011, in all India literacy rankings, Andhra Pradesh’s ranking slipped from 21 to 23 in 2011 as compared

to 2001.

• Female literacy remains an area of concern with the rate being much below the national average, State’s stands 29th in rank

among the 35 total states.

• From 2001 till 2011, the number of total students in the school has increased from 131.2 lakh to only 133.91 lakh. Although, the

number of students in primary education have decreased from 89 lakh to 70.8 lakh showing lower enrollment rate.


Education Infrastructure

Primary enrolment

72.40 Lakh

Upper primary enrolment

38.5 Lakh

Secondary Enrolment

21.43 Lakh

Higher Secondary

14.88 lakh

College

8.54*

lakh

Source: Flash Statistic DISE, SEMIS 2012-13, Census 2011

*Includes graduates and post graduates, 2010-11

Other Indicators

Apparent survival rate up

to grade V 86

Retention Rate (Primary) 82.8

Total Repeaters (Primary) 89,666

% girls enrolment (Primary) 49.3

67.9 percent of Std VI-VIII students can read

English sentences in the State against 33.8

percent of National average indicating better

quality of education.

Maximum drop outs in upper primary and higher

secondary was observed; which resulted less

intake in colleges

Flash Statistics 2010-11

Source: Annual Status of Education Report 2012 (ASER), Pratham


Education Infrastructure

Course No. of Institutions Intake

Engineering 707 3,35,00

MCA 644 46,795

MBA 926 86905

B. Pharmacy 290 29520

Polytechnics 263 76,000

D. Pharmacy 47 2,560

B.A, 24%

B.Sc. 40%

B.Com 36%

Composition of Graduates in A.P

Total Graduates in 2010-11 : 3,38,907

M.A. 19%

M.Sc. 46%

M.Com. 14%

MCA 10% MBA

11%

Composition of Post Graduates in A.P

Total Post Graduates in 2010-11 : 26,224

Source: Provisional Census 2011

Source: Provisional Census 2011 Source: Provisional Census 2011

Large number of

infrastructure

for technical

and science

related courses

present in the

state

Large number of

science

graduates and

engineers in the

State


Online portal for

registration of

candidate &

monitoring

Post Placement Service tracking

Training of district team

Communication and awareness generation campaigns

Target: Skill 14

lakh Youth by

2014

Implementation through PPP model

Estimated Budget of INR 1700 crore

INR 777 crore for

implementation in

2012-13

Total 566 centres operational

Total 4,18,229 studnents placed

Cover 25 sectors with 328 courses being delivered

State Skill Development Initiatives: Rajiv Yuva Kiranalu

mission

• Rajiv Yuva Kiranalu (RYK) is a flagship programme initiated by Government of Andhra Pradesh to provide skill

based training and employment to the youth.

• The schemes aims to start candidate's training within 3 months of registration at the website

Source: RYK annual report 2012, As on 22nd December 2013,RYK placements and centres report on www.ryk.cgg.gov.in


Sub Missions of the state scheme

Sub Missions Area of responsibility

Labour Employment and Training Responsible for identification, training and employment of unemployed urban youth

passing out from Industrial Training Institutes in the state

Mission for Elimination of Poverty

in Urban Slums (MEPMA)

Responsible for training and employment of unemployed youth that belong to SHG

families of urban slums

Employment Generation and

Marketing Mission (EGMM)

Responsible for identification, training and employment of unemployed youth in rural

areas with special focus on the SHG households

Technical Education Department

(TED)

Responsible for ensuring placement of students passing out of the technical &

professional institutions by establishing an organic linkage between the academic

institutions and industries/services

Disabled Welfare Department

(DWD)

Responsible for identification, training and employment of physically challenged youth in

the urban and the rural areas and headed by the Director/Commissioner, Disabled

Welfare.

Minority Welfare Department

(MWD)

Responsible for mobilization, training and employment of Minorities in the State except

Hyderabad District.

Hyderabad Sub-mission Responsible for mobilization, training and employment of all categories of youth in

Hyderabad city from slum, non-slum areas with all qualifications including the differently

able youth and minorities.


Other Vocational Training Providers

Government

Training

Providers

Number of

institutions*

Trades Covered

ITIs 105 Electronics ,Fitter, Draughtsman Civil

Welder,

Hospital attendants

Dress Making, Computer Operator, Mechanic

ITCs 670

Women 25

Polytechnic 251

Private Training Partners Particulars** Trades Covered

NSDC Training Partners:

Britti Prosikshan, Centum WSI,

Empoer Pragati, Future Sharp,

Gram Tarang, IIJT, IL&FS,

Involute, Labournet, Laqsh,

Laurus

63 centers

22 out of 23 districts covered

57,500 students trained

BFSI

Retail

Textiles

Electronics & IT hardware

Tourism & Hospitality

ITES BPO

Construction

Automobile/ Auto Components

*Source: DGET **As on September 2013


Other Skill Development Schemes

Highlights

Craftsmen Training

Scheme

• 140 ITIs, trained 24,250 students in 2012-13

• 658 ITCS, trained 74,500

Vocational Training

Improvement

Project

• Centrally sponsored scheme with World Bank assistance

• 25 Government ITIs

Modular

Employable Skills

Scheme

• 950 Vocational Training Providers of which 454 were Government providers

upto March 2012.

• 19,078 candidates were trained up to March 2012

Rajiv Udyogasri

Society

• 8,90 Lakh unemployed youth were provided placements through the efforts of

the society up to 31.03.2011.


Agenda


Methodology 5

State Profile 8





Recommendations 38


Incremental Demand and Supply in the State_ Summary

….(1/6)

Year 2016-17 2021-2022

Incremental Demand 62,77,157 47,64,546

Incremental

Supply 37,97,574 35,74,027

• Incremental demand for skilled worker is 59 percent, semi skilled is 18 percent and minimally skilled is 23

percent out of the over all demand.

• Sectors with largest demand over the years in the state will be CONSTRUCTION, HOSPITALITY, BFSI & IT/ITES

sector.

• Large section of workforce is expected to move from agriculture sector to other activities, resulting in negative

demand for workforce in the sector.

• Current slowdown in manufacturing demand has resulted in low requirement of workforce in the sector.

• Districts with high manpower requirements are Mahbubnagar, Karimnagar, Guntur and Visakhapatnam

• District with high manpower supply are Mahbubnagar, Kurnool, Anantapur and Guntur

• The state is expected to witness large inter state and inter sector labor migration.


Sector wise Incremental Workforce Requirement …(2/6)

Skill Gap (in '000s) 2012-2017

Skilled Semi-Skilled Minimally Skilled

Agriculture & Allied Activities 27 136 516

Mining & Quarrying 43 -1 40

Construction 813 996 686

Tourism, Travel & Hospitality 1695 -224 -309

Banking & Financial Services Insurance 505 61 14

Real estate 119 161 24

Food processing* 29 0 29

Chemicals & Pharmaceuticals* 63 34 29

Coke, refined petroleum and nuclear fuel* 11 6 5

Rubber and plastic products* 37 21 17

Auto & Auto components* 38 20 19

Metals & non metallic products* 29 13 16

Textile & leather* 71 37 34

Wood & Paper products* 14 7 7

Other Services 264 -199 -181

Electricity, gas & water supply 4 2 2

Transportation, Logistics, Warehousing &

Packaging 129 66 22

IT & ITES Sector 249 26 5

*Manufacturing trades


Sector wise Incremental Workforce Requirement …(3/6)

Skill Gap (in '000s) 2017-2022

Skilled Semi-Skilled Minimally Skilled

Agriculture & Allied Activities -44 -218 -830

Mining & Quarrying 25 20 27

Construction 807 864 1291

Tourism, Travel & Hospitality 582 262 175

Banking & Financial Services Insurance 390 176 117

Real estate 73 78 116

Food processing* 29 17 11

Chemicals & Pharmaceuticals* 63 38 25

Coke, refined petroleum and nuclear fuel* 11 7 5

Rubber and plastic products* 37 22 15

Auto & Auto components* 42 25 17

Metals & non metallic products* 29 18 12

Textile & leather* 71 43 28

Wood & Paper products* 14 8 6

Other Services -140 -65 -39

Electricity, gas & water supply 4 2 2

Transportation, Logistics, Warehousing &

Packaging 123 63 21

IT & ITES Sector 258 27 5

*Manufacturing trades


District wise Incremental Workforce Requirement …….(4/6)

Skill Gap (in

'000s)

2012-2017 2017-2022 Skilled Semi-Skilled Minimally

Skilled Total Skilled Semi-

Skilled Minimally

Skilled Total

Srikakulam 99 15 -28 85 58 19 -34 43

Vizianagaram 129 39 19 187 87 41 -3 126

Vishakhapatnam 372 109 37 519 232 157 124 514

East Godavari 245 -48 -323 -126 121 -24 -329 -233

West Godavari 169 43 62 275 89 48 13 149

Krishna 217 32 -94 155 126 70 26 222

Guntur 179 101 266 546 92 117 288 496

Prakasam 134 76 160 371 74 79 166 319

Nellore 166 81 146 393 112 84 147 343

Chittoor 178 32 -54 156 108 37 -69 75

Cuddapah 125 60 134 318 71 75 171 317

Anantapur 147 37 35 220 71 35 -3 103

Negative incremental demand in districts is largely due to fall in demand in agriculture sector.


District wise Incremental Workforce Requirement……. (5/6)

Skill Gap (in

'000s)

2012-2017 2017-2022 Skilled Semi-Skilled Minimally

Skilled Total Skilled Semi-

Skilled Minimally

Skilled Total

Nizamabad 124 23 28 176 78 33 -6 105

Adilabad 119 5 -57 67 63 6 -96 -27

Karimnagar 189 122 365 676 116 155 432 703

Warangal 120 40 54 214 65 39 34 138

Khammam 157 24 -4 177 93 30 -44 79

Nalgonda 152 61 134 346 84 60 106 250

Kurnool 138 45 63 246 70 39 22 131

Mahbubnagar 140 181 557 877 87 205 664 956

Rangareddy 326 -3 -316 7 180 -12 -394 -227

Hyderabad 298 51 -188 162 168 49 -142 75

Medak 219 33 -21 231 132 43 -69 106

Negative incremental demand in districts is largely due to fall in demand in agriculture sector


Estimated Workforce Availability…………………..(6/6)

Incremental Workforce Availability from 2012 till 2021-22: 73.71 Lakh

2016-17 2021-2022


Incremental Skill Gap: 2012-17

Skilled

Semi -Skilled

Minimally Skilled

41.41 L

11.61 L

9.75 L

2.85 L

2.25 L

32.86 L

38.55 L

9.35 L

-23.11 L

Incremental

demand for Human

Resources 2012-17

Incremental

supply of Human

Resources 2012-

17

Deficit of Human

Resources

2012-17

Incremental demand for 2012-2017: 62.77 L

Incremental supply for 2012-2017: 37.97 L


Incremental Skill Gap: 2017-22

Skilled

Semi -Skilled

Minimally Skilled

23.74 L

13.86 L

10.04 L

1.24 L

3.82 L

30.67 L

22.50 L

10.04 L

-20.63 L

Incremental

demand for Human

Resources 2017-22

Incremental

supply of Human

Resources 2017-

22

Deficit of Human

Resources

2017-22

Incremental demand for 2017-2022: 47.64 L

Incremental supply for 2017-2022: 35.74 L


Agenda


Methodology 5

State Profile 8





Recommendations 38


Parameters considered by youth while opting for vocational

training

Assessment ofoverall skill

Utility ofvocational

training received

Satisfaction withVT instituitions inproviding skills

Access to VTinstituitions inown district

Capability of VTinstituition's

faculty inteaching skills

Availability oflatest

technologies andequipment for

VT

Satisfaction withmonetary returns

received

Need for furtheradvance training

6.8 6.95 7.3

7.9

7.2 7

6.44 6.06

• Above are the ten important parameters considered by State’s youth before opting for vocational training

• Students did find the vocational training provided useful, although they expected an improvement in

curriculum and more practical training for better industry relevance.

• As per the youth, the vocational training institutes were accessible in terms of reach and awareness.

Although, youth seem to be unaware about the financing options available.

• Large section of the youth surveyed expressed their desire for up-skilling.

Fig: Rating on current vocational training provided by youth

Scale:10


Preferences of courses by youth

• As per REEMAP survey of ~25 Lakh students, above mentioned 10 courses are most preferred by the youth.

• Accounting & finance being the highest preferred, followed by IT sector courses.

• Labor intensive courses were least preferred by youth even though the industry requirement is high.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1st preference 2nd preference 3rd preference

290 266 226

166 186 267

157

186 161

140

74 65 114

119 130 92

53 42 87 71 69 84 72 74 81 46 44 72 76 79 65 57 46

Teaching

Others

Health Care

Textiles

Office Assistant

Electrician

Driving

Data Entry

Computer Assistant

BPO

Accounting and Finance

Source: REEMAP, Figure in ‘000s


Youth aspirations – mismatch between industry demand and

aspirations

• Sectors like transportation, food processing, mining & quarrying requires considerable manpower

and state would need to encourage partners and youth in these sectors

• The requirement has been reducing for automobiles , but it remains a preferred choice among youth

*Source: Accenture analysis


Agenda


Methodology 5

State Profile 8





Recommendations 38


Challenges in the skill development eco-system (1/2)

Infrastructure :

• Low quality of training due to poor infrastructure.

• Inadequate exposure to modern tools, techniques and processes.

Placement:

• No standard source to gather information on availability of jobs. There is a need for company related database at ITI level.

• Lack of industry linkages result poor placements.

Faculty

• Presence of contract faculty affects the quality of teaching and also it is seen that there is high attrition among them.

• Lack of quality trainer due to low aspirations and salary.

• Currently no minimum qualification and industry work experience criteria

Course Content:

• Low collaboration between industry and ITIs has resulted in poor industry readiness of the students passing out.

• Currently the students also lack in required basic computer skills and soft skills for various jobs.


Challenges in the skill development eco-system (2/2)

Vacancies – Unemployment- high level of Attrition

Youth Aspirations :

• Overwhelming preference to IT/ITES

• Mobilization & retention – a major effort

• Undue preference to white collar jobs has resulted in excess of skilled labor.

Employment Issues

• Low wages: Employers currently don’t match students’ salary and job expectations.

• High attrition preventing employers to invest on employee’s skill development.

Mismatch in the ecosystem between opportunities and aspirations

• 75% of candidates are from rural areas and >75% jobs are in urban areas.

• Low aspirations for manufacturing and construction sector jobs.


Agenda


Methodology 5

State Profile 8





Recommendations 38


Recommendations

INCREASE TRAINING CAPACITY

INTRODUCE MARKET ORIENTED COURSES

IMPROVE QUALITY OF TRAINERS

INCREASE INVESTMENT IN MENTORING/ COUNSELING

REDUCE TRAINING DROP-OUT RATE

INCREASE RETENTION RATE

DESIRED GOALS…

REEMAP (STATE SKILL NODAL

AGENCY)

NSDC

TRADE ASSOCIATIONS

DEPARTMENTS (DEMAND-SIDE) MSME; COMM & IT;

INDUSTRIES; RD

DEPARTMENTS (SUPPLY-SIDE)

SCIENCE & TECH; RD; EDUCATION

BENEFICIARIES/ YOUTH

INDUSTRIES TRAINING PROVIDERS

KEY PLAYERS

• REEMAP to institutionalize the State Skill Development Plan by collaborating with other key enablers like

NSDC, industrial associations, and relevant departments of the state

• This skill development plan would impact the youth by interventions planned by training providers and

participation of industries


Recommendations- Government of Andhra Pradesh

• Project Management Team would include a committee with quality

management assistance (operations) and subject matter expert teams

(Knowledge Agency) under it.

• At the operational level, the Management Agency would be

supported by district-level teams & Technical Agency in monitoring

and capacity-building activities.

• Sector Specific Committees to be established with collaboration with

Sector Skill Councils and NSDC, industries and institutions to facilitate

focused skill development preferably for industry clusters.

• Each industry cluster will have a Skill Development Centre which

will be managed by a council of members representing key

stakeholders.

• District Implementation Unit under the district magistrate or collector to

monitor the skill development training programs under various

departments

• The representation of Industry Associations for industry linkages for

better practical training, exposure and placement.

• Youth Skill Development Centre to mobilize & Capacity Building &

Promotion team at the district to promote the skill development schemes

Recommended structure of the State Skill

Development Plan



Strengthening e-governance and improving the

database

• Restructure employment exchanges to career centres

providing career counseling and placement .

• Online Database: as a point of reference for the

stakeholders regarding the existing infrastructure across

different trades.

• Improve Employability by matching available skills

with industry requirements. This would essentially

serve as a transparent platform to search for jobs,

match profiles, and provide the state an estimate of

the potential job market.

• Integrated virtual labor market to integrate efforts of

employers, job seekers, public agencies such as REEMAP,

employment exchanges, state rural livelihoods mission

(SRLM) job portals such as monster.com and naukri.com,

and even local firms



Creation of better infrastructure

• REEMAP to anchor the skill development initiatives through following activities:

• Partner with NSDC to attract private players to establish training centres in the state through PPP mode

• Performance Ratings - Create infrastructure for information asymmetry; publicize rating and outcome information for training

institutions.

• Practical Exposures & Orientations - Create infrastructure for on-the-job training; encourage apprenticeships

• Infrastructure for effective assessment and credible certification

• Training of trainers to enhance quality, introduce minimum education qualification and relevant industry work experience

criteria.

• Convergence strategies: Employment exchange-related initiative to change the role of the employment exchange from that of

a controller to that of a market facilitator of employment generation.

• Training employment officers in customer-facing functions

• Establishing more career centres (offering assessment, apprenticeships, counseling, jobs and training)

• Giving incentives to employment officers for open positions that lead to closures of vacancies,

• Incentivizing employment exchange for clearing backlog

• Publishing employment exchange-wise annual calendar of job fairs,

• Ensuring easy access to candidate pool by creating a digital format of candidate profiles.


Recommendations- Industry

Public Private Partnership with NSDC, Government & Training providers

• To achieve the goal of the creation of best and skilled workforce in Andhra Pradesh, it is very important that the industry and

the future employers work in tandem with the government and training providers. With the increase in the investment

pattern in the state, workforce engagement should increase manifold through following:

• Regular interactions should be done with educational institution.

• Industries could also play a proactive role in setting course curriculum (in line with current industry or market

requirements).

• The curriculum of syllabus should be updated as per industry specific requirements.

• Skill development initiatives should be more employers driven and the Government should be involved only on policy.

• Employers can develop their own Skill training schemes. Prioritize design and drive sectoral training.

• There should be awareness about government schemes and to coordinate accordingly for a public private

partnership to engage more and more number of youth for employment.

• Align with the apex body NSDC and state mission for integration with the skilling programmes.

• Institutionalization of more proactive industry involvement in key actions of training institutes such as ITIs.

• Key industries such as Construction, IT/ITES, Hospitality should promote on-the-job training.

• Industry should share their upcoming manpower requirements with the Government units and training partners

regularly.


Recommendations- Industry

Industries and the State Sector Skill Committees

• All key players in each sector should actively support the activities of SSCs in Andhra Pradesh through the following:

• Industry should promote in setting up of Sector Skill Council by partnering in Train the trainers programme.

• Prefer SSC accredited training agencies and certified trainees.

• Pay more to certified persons and incentivize the employee to pay for his training, for example, pay one month’s

salary to the skill/training institution; and or pay an amount equivalent to the money spent on training to the employee

after a specified period with the company;

• Promote continuous learning forums/activities and get all employees in the organization certified; and

• Encourage and incentivize suppliers, contractors and service providers to hire certified persons and make it a

condition to partner.

• Formation of state sector skill councils by approaching NSDC with suitable proposals (related to skilling

infrastructure, capacity and certification) for industry clusters.

• Share information with the Sector skill Councils to develop robust Vocational Education System programme.


Recommendations- NSDC

Action Plan

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Focus Sectors with workforce

requirements

Employer driven engagement with

private players

Focus Districts:

Encourage private players to open skill development centres in

the districts with high workforce availability:

• Mahbubnagar, Guntur, Kurnool, Rangareddy, East Godavari,

Anantapur, Visakhapatnam, Karimnagar, Krishna

Sector Skill Councils:

Engage the existing and the future SSCs in the state’s skilling

plan and anchor certain initiatives envisaged.

Introduction & implementation of National Occupational

Standards (NOS).

SSCs can engage industry in skill assessment and

certification in coordination with the nodal industry association

of the state.

Building long-term capability of existing clusters:

• Long term plans can be made for the clusters by including the

best practices of Public Private Partnerships, better

infrastructure availability, identifying the key Workforce

requirement, through better research studies. It can approve

cluster based projects.

• Revamp the employment exchange with the help of the Sector

Skill Councils.


Recommendations- Training Providers

Action Plan

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Focus on shared education service

Focus on practical orientation

Skilled: • Focus sectors could be construction, IT, Pharmaceuticals,

Biotech, hospitality, textile, research and development

activities, exchange of information etc.

• Need for specialized skill development initiatives to be taken up

by the state through training partners.

Semi-Skilled: • Largest share of target segment in skill scope for the state.

• Sectors : retail, services, and ancillary industry base in

manufacturing etc.

• Scope of engaging the workforce with up-skilling in IT/ITES

Minimally Skilled: • Basic and advanced training should be imparted phase wise. Focus

sectors shall be construction, agriculture, tourism, repair servicing

etc.

• Trades like mason, plumber, mobile repairs, fitters, housekeeping,

telephone operators, catering, guide training, carpenter, basic

welding, procurement etc.

• Includes contractual employment opportunities and training for wage

schemes.

• Basic training could be done through the employment generation

mission

• Advanced training could be at district levels post some experience

and hands-on work.


Focus sectors for Vocational training providers

Sector Priority Key Districts Key Skills

Construction High Vishakhapatnam, Guntur, East

Godavari, Chittoor, Krishna

Mason, Welder, Mechanical & Electrical Maintenance, Quality

Control Lab Technicians, Operators .

Tourism Travel &

Hospitality

High Rangareddy, Nalgonda,

Karimnagar, Khammam

Inter-state tour operations, Orientation to foreigners (Global

adjustment), Ticketing, Logistics management, Pricing,

Customer Relationship Management,

Banking &

Insurance

High Hyderabad, Rangareddy,

Vishakhapatnam, East Godavari

Sales & marketing of banking and insurance products, retail

banking, Financial agents in Insurance & NBFC companies

IT/ITES Medium Nellore, Hyderabad, East

Godavari, Vishakhapatnam,

Chittoor

Focus on communication –spoken and written, Focus on

behavioral courses to improve team building, stress

management and time management

Transportation,

Logistics,

Warehousing

Medium Hyderabad, Krishna,

Vishakhapatnam, Rangareddy,

Adilabad

Driver, Maintenance Operator, Crane Operator, Store

Supervisors, Loader, Un-loader, Packaging Supervisor,

Technology Officer

Textile & Leather Medium Nellore, Vishakhapatnam,

Vizianagaram, Guntur

Weaving, Processing, Maintenance, Quality testing, Cutting &

Sewing, Embroidery & Needle work

Chemicals &

Pharmaceuticals

Medium Rangareddy, Medak, East

Godavari, Nalgonda,

Sales and marketing, production, lab assistants, testing

assistants

Auto & Auto

component

Medium Rangareddy, Chtittoor, Krishna,

Srikakulam

Manufacturing & operations, Repair & Service Mechanics, Shop

floor managers

Food processing Medium Nizamabad, Vishakhapatnam,

Medak, Rangareddy

Quality Testing, Packaging, Bar coding, Labeling, Lab

Technicians, Raw Procurement, Sales and Marketing

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