dit aug 21st 2014
DESCRIPTION
This was a speech I gave at The Dublin Institute of Technology looking at the future of marketing. There is a lot of talk out there about Virtual Reality, Augmented Reality and other futuristic terms and this is a generic speech aimed at giving people an idea to the background of the topic and trying to avoid too much detail. For more information go to http://www.jamesdearsley.co.ukTRANSCRIPT
marketingdigital
4D: The next big thing?
@jamesdearsley
James Dearsley Founder of The Digital Marketing Bureau Independent Technology Consultant www.thedigitalmarketingbureau.com www.jamesdearsley.co.uk
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marketingdigital
“Experiential Marketing; an emerging and exciting field ”
“the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the
brand”
“It is a period of Innovation, Interaction and Immersion”
@jamesdearsley
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marketingdigital
Augmented Reality“a technology that superimposes a computer-generated
image on a user's view of the real world”
@jamesdearsley
Dulux AR app June 2014
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marketingdigital
Challenges
Perception is too important
4D is a generic and nondescript term
that the consumer may feel is just an
extension of 2D and 3D when in fact it is
so much more
What exactly is 4D?
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marketingdigital
What exactly is 4D?
@jamesdearsley
Though people’s perception of 4D can not encapsulate the future of marketing, its literal definition is apparent in most futuristic
marketing
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marketingdigital
The 4th Dimension? Joseph-Louis LaGrange 1736 - 1813 1st proposal of 4th dimension
Charles Howard Hinton 1853 - 1907 Evangelist of 4th Dimension Consider the x,y and z angles
we are used to and then add the w angle to it
@jamesdearsley
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marketingdigital
Augmented Reality
“a technology that superimposes a computer-generated image on a user's view of the real world”
@jamesdearsley
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marketingdigital
Augmented Reality
@jamesdearsley
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marketingdigital
Augmented Reality
“….reducing the friction between
intention and action”
@jamesdearsley
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marketingdigital
The Internet and Mobile Revolution
there are now more smart phones than people on the planet
there were 120 million tablet computers, by 2016 this is predicted to be 660 million
By the end of 2012, The New York Times estimated there would be 45 Billion App Downloads. That is 6 for
every man, woman and child @jamesdearsley
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marketingdigital
Wearable Technology
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marketingdigital
Wearable Technology
Tech Analyst Juniper Research estimates wearable computing will generate $800 million in revenue in 2013, rising to
$1.5billion in 2014 and the unit sales will increase from 15 milllion in 2013 to over
70 million in 2017
@jamesdearsley
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marketingdigital
Wearable Technology$8.8 Million to purchase the
original Super-Cray-Computer. With more power wearables like
Glass will be under $1,000
@jamesdearsley
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marketingdigital
@jamesdearsley
I’m worried about perception again…….
“it is a catalyst, not a lightening bolt”
“this isn’t and never will be
a device for the consumer”
Robert Scoble
Julie O’Dell
“this is an evolution, not a revolution”
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marketingdigital
Virtual Reality
“We’re making a long term bet that immersive Virtual Reality and Augmented Reality will
become a part of people’s daily lives”@jamesdearsley
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marketingdigital
Virtual Reality
@jamesdearsley
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marketingdigital
Virtual Reality
@jamesdearsley
marketingdigital
James Dearsley Founder, The Digital Marketing Bureau @jamesdearsley
Conclusion
It is the concept of the 4th Dimension that will be huge
Large multinationals are trialling it and taking gambles
Marketing is changing to be more immersive, interactive and innovative
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marketingdigital
References 4D Film - https://en.wikipedia.org/wiki/4D_film Four Dimensional Space - https://en.wikipedia.org/wiki/Four-dimensional_space Joseph-Louis LaGrange - https://en.wikipedia.org/wiki/Joseph-Louis_Lagrange Charles Howard Hinton - https://en.wikipedia.org/wiki/Charles_Howard_Hinton What is the Forth Dimension - publication by Charles Howard Hinton - https://en.wikisource.org/wiki/What_is_the_Fourth_Dimension%3F What is 4D - humorous definitions - http://www.urbandictionary.com/define.php?term=4D Thad Starner - http://www.cc.gatech.edu/home/thad/ Cellphone and Tablet computer numbers www.techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/ App Downloads New York Times - www.gartner.com/newsroom/id/2153215 The First VR film - http://www.wired.com/2014/02/oculus-vr-zero-point-trailer/ Thomas Cook Virtual Reality - http://www.thomascookgroup.com/12-august-2014-thomas-cook-brings-the-holiday-experience-to-the-high-street-with-industry-first-virtual-reality-trial/ !
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marketingdigital
Augmented Reality ResourcesLayar
layar.comBlippar
blippar.comAurasma
aurasma.comMetaio
metaio.comJunaio
junaio.com
@jamesdearsley
Virtual View App virtualviewapp.com
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marketingdigital
Virtual Reality ResourcesVRase
VRase.comGameFace
gamefacelabs.comCmoar
cmoar.comTrue Player Gear Totem
trueplayergear.comAltergaze agvr.com
Sulon Cortex sulontechnologies.com
ANTvr antvr.com
InfinitEye facebook.com/
InfinitEyeVR
Vrelia VReye vrelia.com
Avegant Glyph avegant.com
@jamesdearsley