The MVP (Brands) of #SuperBowlXLIX Photos

February 2015

Visual Search for Social

Cheetos edged past long-term sponsor Doritos

Was Katy Perry’s flaming dress PepsiCo marketing brilliance or luck?

The big spenders garnered big exposure

Fans closely linked Pepsi and Skittles to their celebrity endorsers

And consumers reflected back consistent messaging on required snacks

A variety of non-sponsor snack brands appeared on the tables

Accompanied by our favorite libations

Humor boosts engagement

And pets and babies always bring smiles

The coastal coffee wars continued

And we expressed our regional beer preferences

But in the end Boston reigned victorious

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Don’t miss the pictures in 2015!