divan.tv - operator as an app
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Made in June 2014 by Andrey KolodyukTRANSCRIPT
Operator as an App
June 2014
TV Everywhere rollout: LIVE TV + VOD + CatchUp on any screen in every country.
Smart TVTablets Smartphone
PC
And even there
Divan.TV provides 200 Live TV channels & VOD-content for 300M Russian and Ukrainian speaking audience Worldwide.
Company started at 2009Divan.TV has developed proprietary OTT-middleware solutionDivan.TV finished TV Everywhere rolloutRegistered 500K users for 1.5 yearsOctober 2012 -- commercial launch on Smart TV and access to the Ukrainian market
December 2013 -- market entry in 200 countriesARPU -- 7$ is over 15% and growing monthly
We compete with Pay TV providers and pirates
1 selling partner
25 ISP with other partnersselling DIVAN.TV bundled with Internet access service
Between friends all is common… Especially – users
Exclusive Global Selling Partners
Divan.TV will be the first Russian language service on Google, coming in July
Divan.TV is exclusively available Russian and Ukrainian service at all Viaway.com devices worldwide
DIVAN.TV is exclusive Russian language service partner with
From competition to partnership
Live TV
More 200TV-channels
for now
Except own VOD-libraryDivan.TV has integrated
many more VOD-services
are coming soon
How users watch: experience of Divan.TV
80%
Smart TV
From OTT-technology to OTT-serviceOTT-technology itself doesn’t solve main users problems, such as interactive engagement.Divan.TV implemented interactive features for users, like:
• Live TV, create personal profile on previous behavior• VOD based on personal profile and recommendations received by friends and other
users;• Parental control: users are secured with full parental control over all content
available on Divan.TV• Recommending TV-shows and movies to friends• voting• Commenting and chatting TV-shows, movies, sports, etc.;
Pending:• Sharing of recording • Sending VoD movies as a gift between friends
All these interactive opportunities in one service with Live broadcast ability
Innovation of Divan.TV: TV-Wall vs EPG
Personal TV-wall based on your preferences and link to your FB and twitter wall
1) to much content: TV-channels and VOD2) lack of time
EPG doesn’t solve the main users problems:
All Divan.TV users can
• See match predictions• Team rating• Do real time betting
Key challenges for operator as an App What are the main killer app/ feature for OTT service? How to promote new OTT services that engage customers? How to compete with OTT prepaid service VS post pay cable
subscription? How to deal with TV & Internet bundle service. Compete or
cooperate? Is generations ‘not TV watchers’ are lost for pay TV industry? How to compete with pirates? And freemium AD supported OTT services
Stay in touch
Andrey Kolodyuk
Founder and CEO, Divan.TV
a.kolodyuk.infoaventurescapital.comua.linkedin.com/in/andkol
© Forbes