sponsorshipproposalBeauty Sells...

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

People are attracted to aesthetics (beauty)

regardless of any other factor in your marketing.

It's simple! People will always be driven toward

beautiful things.

All by themselves, they create an attraction and a

favorable impression.

A lot of times beauty is the only thing a marketing

item has going for it, and that’s a great start.

sponsorshipproposalThe Concept...

Divas de Orlando™ is the portrayal of the most beautiful female talent prospects in the Central Florida area. Every month, a new model will be featured in a major distribution print publication earning the distinction of Diva de Orlando™.

Divas de Orlando™ emphasizes the different aspects of women and highlights their personal successes. It strives to give these women the opportunity to rise to the top. Models that participate feel a sense of belonging, gain the ability to face and speak in public, and gather a sense of con"dence in themselves, with a touch of local celebrity status.

For every Diva de Orlando™ monthly poster, multiple media efforts and events will be showcased alongside to turn the upcoming model into an actual celebrity. The series of shows will radiate professionalism with top class choreography, set design, sound and lighting. A great opportunity for marketing and networking.

At the completion of the 12-month round of displays, we would have mustered the most amazingly beautiful models and spokespersons, merging a team of promoters the likes of which the Central Florida area has never seen.

sponsorshipproposalTarget Audience

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

Mid-to upper class

18 to 45 age-group

male/female equally

young appeal

fashion conscious

competitive drive

passionate consumer

aggressive branding

sponsorshipproposalDivas de Orlando® Web Site

sponsorshipproposalThe 2013 Divas de Orlando®

Swimsuit Calendar

Featuring the Top DivasCelebrity StatusSignature ToursOpen to AdvertisingCollector’s ItemContest Gimmick

sponsorshipproposalScheduled Events

Initial Press Conference : Feb. 23The " rst step to shake the public by officially announcing Divas de Orlando™.

Media Tour & Events : Feb. 23 - Mar. 23An excellent method to forge initial strong following by meeting with targeted press and analysts in the region just before launching Divas de Orlando™.

Presentation & Launch Event : Mar. 27Launch away with a high-pro"le fashion extravaganza featuring the call-out of the " rst Diva de Orlando™, and one or more scheduled artists performances in order to achieve: instant market recognition, corporate trust, press support, sponsor awareness and public amazement.

Monthly Call-Out Fashion ShowEvery month, to call-out the next Diva de Orlando™, a high-pro"le fashion extravaganza featuring all our Divas will be promoted in one of the area clubs. Opened to the public and media, signed sponsors may integrate their products and network along.

Annual Divas de Orlando™ Calendar Launch Party : TBDIt’s not often you get the chance to party with the most beautiful women in Orlando.  Set up for VIP’s, our very own Divas de Orlando™ Swimsuit Calendar will be presented. Guest could get them signed by the lovely Divas themselves. The Divas de Orlando™ will also treat everyone to a spectacular swimwear fashion show. Our annual wrap-up party will close the night.

sponsorshipproposalAdvertising on Divas de Orlando™

Double Truck Poster in La Prensa Newspaper

Position A

Position A

Position B Position B

Position C

Position C

Position C

Position C

Position C

sponsorshipproposalWhy should you be interestedin sponsorship?

Divas de Orlando™ is a high-octane visual spectacle that combines beauty, fashion and entertainment with the purpose of delivering a high quality promotion with product integration and tie-in opportunities for a wide variety of sponsors and media; drawing fans, celebrities, designers and audiences from throughout Central Florida.

With this in mind, in Divas de Orlando™ you can "nd unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige.

Divas de Orlando™ offers signi"cant opportunities for distinct marketing and competitive advantages, while you support a high quality event.

Divas de Orlando™ will promote your company throughout a direct association creating a dramatic in#uence on customer relations. In addition, it can be a powerful complement to other designed marketing programs you may have in place.

Furthermore, Divas de Orlando™ impressive media plan, including press releases, press conferences, media tours and monthly events, will generate priceless media coverage that might otherwise not be available to you.

sponsorshipproposalBenefits of Sponsoring

Right now you have the opportunity to stand out head and shoulders above your competition. The mere act of sponsoring Divas de Orlando™, especially as an exclusive sponsor, is a signi"cant way to create competitor differentiation, and blast them away!

Plus, you can bene"t in many other ways, such as:

1. Enhancing Image/Shaping Consumer Attitudes

2. Driving Sales

3. Creating positive publicity/heightening visibility

4. Differentiating from competitors

5. Helping with good "Corporate Citizen" role (goodwill)

6. Enhancing business, consumer and VIP relations

sponsorshipproposalAudience Break-down

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

Monthly AnnuallyMEDIA & PROMOTIONSLa Prensa Newspaper 144,000 1,728,000

Rumba 100.3 - FM 1,001,600 12,019,200

Telemundo Orlando 55,000 660,000

Posters 5,000 60,000

Flyers 10,000 120,000

INTERNETLa Prensa Newspaper 187,000 2,431,000

Rumba 100.3 - FM 270,000 3,240,000

Hola Ciudad - Telemundo 175,000 2,100,000

Divas de Orlando.com 235,000 2,820,000

PUBLIC EVENTSDivas Produced Events 800 10,400

Puerto Rican Day Parade 75,000

Feria de la Familia (Telemundo) 25,000

Hispanic Business Expo 25,000

Festival Calle Orange 40,000

Fiesta Medina 15,000

TOTAL AUDIENCE 2,083,400 25,368,600

Presented by:

www.divasdeorlando.com

Direct Media Value Breakdown

3,600 Spots @ 75. $270,000

2,800 Spots @ 125. $360,000

12 Strip Ads @ 1,600. $19,200

Over $649,200.of Actual Value

sponsorshipproposalSponsorship Opportunities

As a sponsor of Divas de Orlando™, you will have the unique opportunity to meet and network with the top models and executives who are in#uencing the lucrative fashion and entertainment business, and to create goodwill to an enormous wave of followers and fans.

Each sponsorship package is designed to build return on your investment by allowing you to create positive buzz for your company, while interacting directly with this powerful audience.

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.We "rmly believe that our sponsors should bene"t from the “domino effect”. As we prosper, you will too!

While Divas de Orlando™ grows in support and marketing grasp, so will our sponsor automatically receive additional marketing bene"ts, based on their sponsorship level.

Therefore, your exposure bene"ts and return on investment will increase accordingly.

sponsorshipproposal

Exclusive RightsExclusive top or bottom strip advertising on the Divas de Orlando™ Poster (Position A)Logo incorporated along Divas de Orlando™ branding in all instancesFull-page ad in the Official Divas de Orlando™ Swimsuit Calendar ( with 1yr. Sign)

Pre-Event Promotions:Diamond position in all advertising in print media (newspapers, magazines, publications)Diamond mention in all advertising on radioLogo incorporated along the Divas de Orlando™ logo in the following materials: advertisements and e-blasts, Divas de Orlando™ website, Divas de Orlando™ tickets, Divas de Orlando™ Guide, ID badgesProminent logo on Postcards/#yers calling for entries and pre-show promotionsProminent logo on Posters/BrochuresPromotions and link in Divas de Orlando™ websiteLogo incorporated along the Divas de Orlando™ logo in all pre-event exhibitions or displays

Events Promotions:Diamond Sponsor signage rights on venueProminent logo on entryway backdrop (photo op)Diamond advertisement projected on all available multimedia screensInclusion in press releases and press eventsDiamond acknowledgement by MC from stageOption to display branding material on siteOpportunity for sampling at the event shows and event after-partiesOpportunity to provide Divas de Orlando™ branded items, such as cups and napkins and additional signage (fc/fs basis)Opportunity to include a promotional/marketing insert in attendees’ gift bagsVIP area at the event shows and event after-parties for up to 10 people20 General Admission tickets to each Call-out event

Extended Branding Opportunities:Option to create custom marketing/activation programs designed to demonstrate and provide the maximum visibility for products/services prior to, during and after each eventRight to use the official Divas de Orlando™ logo to develop brand speci"c marketing/promotions/trade/publicity program in support of the eventsBrand association of shows/productionsUnlimited right to leverage Divas de Orlando™ trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placementPhoto-opportunities with participating celebrities at all Divas de Orlando™ Events (Listed VIP’s only)Two-page spread advertisement in all Divas de Orlando™ programsLimited access to Divas de Orlando™ Models for the purpose of commercial advertisementDiamond Sponsorship acknowledgement and company logo shown in the credits of Divas de Orlando™ Television ProductionTo provide company’s products, equipment, services, technology, expertise, or personnel useful to the success of Divas de Orlando™

Diamond Sponsor BenefitsHighest level of pro#le and branding opportunities available.This is an exclusive category. Only 2 opportunities available.

1x: $6,500 / 12x: $5,000 per month

sponsorshipproposalAdvertising/Exposure Values

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

sponsorshipproposal

Exclusive RightsLogo below top advertising strip on the Divas de Orlando™ Poster (Position B)Logo incorporated along Divas de Orlando™ brandingHalf-page ad in the Official Divas de Orlando™ Swimsuit Calendar (with 1yr. Sign)

Pre-Event Promotions:Gold position in all advertising in print media (newspapers, magazines, publications)“In association” mention in all advertising on radioLogo incorporated in the following materials: advertisements and e-blasts, Divas de Orlando™ website, on-site schedule eventsLogo on postcards/#yers calling for entries and pre-show promotionsLogo on Posters/BrochuresPublicity, pro"le and link in Divas de Orlando™ websiteLogo incorporated along the Divas de Orlando™ logo in all pre-event exhibitions or displays

Events Promotions:Gold Sponsor signage rights on venueMid-size logo on entryway backdrop (photo op)Gold Sponsor advertisement projected on all available multimedia screensInclusion in press releases and press eventsGold Sponsor acknowledgement by MC from stageOption to display branding material on siteOpportunity for sampling at the event shows and event after-partiesOpportunity to provide Divas de Orlando™ branded items, such as cups and napkins and additional signage (fc/fs basis)Opportunity to include a promotional/marketing insert in attendees’ gift bagsVIP area at the event shows and event after-parties for up to 6 people12 General Admission tickets to each Call-out event

Extended Branding Opportunities:Option to create custom marketing/activation programs designed to demonstrate and provide the maximum visibility for products/services prior to, during and after each eventRight to use the official Divas de Orlando™ logo to develop brand speci"c marketing/promotions/trade/publicity program in support of the eventsBrand association of shows/productionsLimited right to leverage Divas de Orlando™ trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placementPhoto-opportunities with participating celebrities at all Divas de Orlando™ Events (Listed VIP’s only)Full-page advertisement in all Divas de Orlando™ programsLimited access to Divas de Orlando™ Models for the purpose of commercial advertisementSponsorship acknowledgement and company logo shown in the credits of Divas de Orlando™ Television ProductionTo provide company’s products, equipment, services, technology, expertise, or personnel useful to the success of Divas de Orlando™

1x: $5,300 / 12x: $4,000 per month

Gold Sponsor BenefitsSecond highest sponsorship level. This is a shared category.

sponsorshipproposal

Exclusive RightsLogo in the Divas de Orlando™ Poster (Position C)Logo incorporated in association with Divas de Orlando™ brandingQuarter-page ad in the Official Divas de Orlando™ Swimsuit Calendar (with 1yr. Sign)

Pre-Event Promotions:Silver position in all advertising in print media (newspapers, magazines, publications)“In association” mention in all advertising on radioLogo incorporated in the following materials: advertisements and e-blasts, Divas de Orlando™ website, on-site schedule eventsLogo on postcards/#yers calling for entries and pre-show promotionsLink in Divas de Orlando™ website

Events Promotions:Silver Sponsor signage rights on venueSmall-size logo on entryway backdrop (photo op)Logo projected on all available multimedia screensSilver Sponsor acknowledgement by MC from stageOption to display branding material on siteOpportunity to provide Divas de Orlando™ branded items, such as cups and napkins and additional signage (fc/fs basis)Opportunity to include a promotional/marketing insert in attendees’ gift bags4 VIP tickets for event shows and event after-parties8 General Admission tickets to each Call-out event

Extended Branding Opportunities:Brand association of shows/productionsLimited right to leverage Divas de Orlando™ trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placementPhoto-opportunities with participating celebrities at all Divas de Orlando™ Events (Listed VIP’s only)Half-page advertisement in all Divas de Orlando™ programsLimited access to Divas de Orlando™ Models for the purpose of commercial advertisementSponsorship acknowledgement and company logo shown in the credits of Divas de Orlando™ Television Production

1x: $3,500 / 12x: $3,000 per month

Silver Sponsor BenefitsThird sponsorship level. This is a shared category.

sponsorshipproposal

Exclusive RightsLogo incorporated in association with Divas de Orlando™ in the participating event

Pre-Event Promotions:Event position in all advertising in print media (newspapers, magazines, publications)Logo incorporated in the following materials: advertisements and e-blasts, Divas de Orlando™ website, on-site schedule eventsLogo on postcards/#yers calling for entries and pre-show promotionsLink in Divas de Orlando™ website

Events Promotions:Event Sponsor signage rights on venueLogo projected on all available multimedia screensEvent Sponsor acknowledgement by MC from stageOption to display branding material on siteOpportunity to provide Divas de Orlando™ branded items, such as cups and napkins and additional signage (fc/fs basis)Opportunity to include a promotional/marketing insert in attendees’ gift bags2 VIP tickets for event shows and event after-parties4 General Admission tickets to each Call-out event

Extended Branding Opportunities:Brand association of shows/productionsLimited right to leverage Divas de Orlando™ trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placementPhoto-opportunities with participating celebrities at all Divas de Orlando™ Events (Listed VIP’s only)Quarter-page advertisement in all Divas de Orlando™ programsSponsorship acknowledgement and company logo shown in the credits of Divas de Orlando™ Television Production

1x: $2,500 / 12x: $2,200 per month

Event Sponsor BenefitsSpecial Association Sponsor. Bene#ts apply only to the speci#c sponsored event.

sponsorshipproposalAdvertising on Divas de Orlando™

Double Truck Poster in La Prensa Newspaper

Position A

Position A

Position B Position B

Position C

Position C

Position C

Position C

Position C