diversification, additional income, reputation : how can a freelancer become an online teacher ?
DESCRIPTION
Online teaching can be an excellent way for a freelancer in any field to have a diversified revenue channel, additional income, repuatation building. Most important of all - having worldwide students and peers and these connections will cross-pollinate to create infinitely more valuable things than the teacher, student and teaching combined Author Pritam Bhattacharyya has been a lead teacher in proz.com and Founder-Teacher of Wordsmith University - a freelancer's business schoolTRANSCRIPT
Presents Webinar at
on the theme of
How to be an online Teacher
Pritam Bhattacharyya
Founder and Chief Wordsmith, Wordsmith Communication
Founder – Wordsmith University
Web-casting Now from Calcutta, INDIA 25th June 2012 1600 Hours GMT onwards
Discussion Schedule and Tone
40 mts of presentation and followed by Q&A and freewheeling discussions
Informal, conversational and little personal The main idea here is not to impart knowledge but to discuss
practitioner’s realization and experience in a new domain Please rate this webinar : whether the speaker is practising what he is
preaching
Online Teaching It is as serious as any teaching of any time It is not an alternative of in-person teaching Effectiveness of Online Teaching depends on
Topic / Theme Teacher Students / Colleagues / Peers / Audience Technology
Teacher : First Steps
The genuine need to teach Great Editor and Aggregator Connecting cross-experience and experience with codified information Psychologist Balance of generalist and specialist talents Intense personal experience Non-egoist Non-suspicious Enlightened self-interest
( Theme : Teaching Freelancers / Teaching People language skills / Teaching other language/culture related skills / Self Development)
Orientation – Test
Have you ever talked with yourself in front of a mirror ?
Have you ever hummed a tune / song alone – in an enclosed, noise free environment ? (e.g. Bathroom singing )
Have you ever spoken in Skype/Gtalk with a colleague, client or friend ?
Have you ever argued / quarrelled over telephone ?
Have you ever spoken sweet nothings over telephone ?
Orientation –Test Results
If answer to any 2 questions in the previous slide is yes,
You have a positive orientation to be an online teacher ......
Technologies
Skype Telephone Webinar set of products (only audio) Webinar with HDTV Moodle Mix of many
Teaching – Steps
Concept Design Preparation Delivery Environment Post-Delivery Issues
Teaching – Concept
What ? - Selection Who benefits ? – Segment How do they benefit ? – Cost-Benefit Analysis
Cost = 1 hours or more time and / or $ 10 to $ 100
Benefit = ?
Design
Segment ‘s overwhelming psychological need Segment’s valuation of time, money, attention Free or Paid Course Decision Time Duration
Delivery
Language Selection Formal / Informal Textual / Visual / Mix Engagement Focus Accent Textual information / spoken information ratio Slow / Moderate / Fast Repetition
Environment
Home Office Studio Connectivity – Back-up Connectivity – Time to Switch Rescheduling Plan in case of force majeure Payment Return Plan in case of cacellation / rescheduling ‘Producer’ ‘Green-Room Team’ Recording Editing Noise, Phone Calls, pop-ups, pet barking or plane flying overhead !
Post Delivery Issues
PPT (Material) Video (material) Feedback Wrap-Up Speech / Further sales pitch Testing recording Setting up Policy of Feedback processing and acting on that feedback
Self – Reference for Teacher
Why do I want to teach ? (being a freelancer)
To teach because I like teaching I have to share the experience I need to give back what I did not have Residual Income Name, fame and being an authority I have many ideas I think these ideas are important I have free time I would like to give it a try... Diversification Motivated by others (for example : this webinar)
What do I want to teach ?
The teacher needs to have intense personal experience in the theme. In such a case, you don’t have a strategy to communicate, you just
converse The theme needs to be such that the teacher has substantial things to say
above information, statistics, report, hearsay, research data and so on The teacher knows the path of success and path of failure with regards
to the theme The experience will help someone and a bit of it can only be found here –
Uniqueness....
What the attendees will get ?
Write this down Write this point wise – say min 5-6 points Ask the segment whether that is really they are interested to get Ask what you forgot...
[ Example : Send this to 5 persons in the segment and see what they say about each point ]
Outreach
Marketing and Permission Incentive Sales Pitch Pricing Derivative Products
Derivative Products
The Real-Time experience – webinar The recorded version (video + text + audio) The textual version The Audio Book
Value-Added Experience
One to one course In person Updating
Updating : Product Halo
Basic Product (Webinar / Video) Value Added product (One to one / Direct / In person) Blog / Review /Social Network / Platform reputation Continuous Learning and spreading....
Wordsmith University : Business Model
Combined Marketing with you (teacher) Payment Collection Carrying force majeure risk Network Externality Effect : Platform Reputation Integrating Product Halo
Helping in product creation (webinar, access and recording followed by editing)
Marketing in segment – Free Video and Resource access (coming soon) Network Externality Effect Multiplier Focussing Product Halo ( Books, Blogs and Inter-linking)
Conclusion
Our Charter read in 2011
If anyone has anything to teach and anyone is interested to learn that, our platform can do that : any language, any topic, any time, to and from anywhere....
A product halo example
Teaching Online : Perception in Reality – a 1000 word essay on the theme at Freeelancer’s Freelancer
http://wordsmithofbengal.wordpress.com/2012/06/20/teaching-online-perceptions-and-reality/
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How to be an online teacher
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Thank You
Me and my team members at
www.WordsmithCommunication.com ,
www.Wordsmithuniversity.com ,
www.Pentasect.com
Thank you for your time, patronage and patience.
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