diving into mobile mobile phone and tablet products of dailies and weeklies
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Diving into mobile Mobile phone and tablet products of dailies and weeklies. Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism [email protected]. University of Missouri. Missouri School of Journalism. Overview. - PowerPoint PPT PresentationTRANSCRIPT
Diving into mobileMobile phone and tablet products
of dailies and weeklies
Mike JennerProfessor and Houston Harte Chair
Missouri School of [email protected]
University of Missouri Missouri School of Journalism
Overview
• Two phone surveys of publishers completed last year
• 310 daily publishers — 78 percent response rate
• 400 weekly publishers — 85 percent response
University of Missouri Missouri School of Journalism
Mobile phone products
• 62% of dailies with a circulation of 25K or more have a mobile phone app
University of Missouri Missouri School of Journalism
62%38%
Mobile app activity correlates with newspaper size
Mobile phone products
• 21% of dailies with a circulation of 25K or below have a mobile phone app
University of Missouri Missouri School of Journalism
21%
79%
Mobile app activity correlates with newspaper size
Phone app plans• In the coming 12 months, 59% of daily
newspapers that don’t offer mobile phone app plan to offer one
• 35% of those newspapers plan to charge
University of Missouri Missouri School of Journalism
Phone apps: Weeklies• 7% of weeklies offer phone apps• 28% plan one in the coming year• 37% of those plan to charge
University of Missouri Missouri School of Journalism
7%
93%
Tablet apps/sites
• 39% of dailies with a circulation of 25K or more have a tablet product
University of Missouri Missouri School of Journalism
61%39%
Four out of 10 larger dailies offer a tablet product
Tablet apps/sites• In the next 12 months, 48% of daily newspapers
that don’t offer a tablet app plan to offer one
• 45% of those newspapers plan to charge for it
University of Missouri Missouri School of Journalism
Tablet apps/sites
• 9% of dailies with a circulation below 25K offer a tablet product
University of Missouri Missouri School of Journalism
91%9%
One in 10 smaller dailies offer tablet products
Print/digital revenue
University of Missouri Missouri School of Journalism
Today: Portion of total revenue from print
Print/digital revenue
University of Missouri Missouri School of Journalism
In 3 years: Portion of revenue from print
Print/digital revenue
University of Missouri Missouri School of Journalism
Today: Portion of revenue from digital
Print/digital revenue
University of Missouri Missouri School of Journalism
In 3 years: Portion of revenue from digital
Paid content models
• 46% of dailies under 25,000 circulation are charging for some online content
University of Missouri Missouri School of Journalism
54%46%
Smaller papers adapting more quickly
Paid content models
• 24% of dailies larger than 25,000 circulation are charging for some content online
University of Missouri Missouri School of Journalism
76%24%
Smaller papers adapting more quickly
University of Missouri Missouri School of Journalism
We plan to charge in the next 12 months
We may begin charging at some point
We have no plans to charge
0 10 20 30 40 50 60
Plans to charge
Please visit
www.RJIonline.orgMike Jenner
Professor and Houston Harte ChairMissouri School of Journalism
Ken Fleming, Ph.D.Associate Director of ResearchReynolds Journalism [email protected]
University of Missouri Missouri School of Journalism