PRESENTED TO:- PRESENTED BY:-Prof. Ruby Chanda. ARUN KUMAR SHARMA

Introduction(meaning).Public relations in L.I.C.Public relations in general.Objectives of Public Relations.Functions of Public Relations.Public Relations tools.Profile of L.I.C.Corporate policy of L.I.C. on PR.Public Relation activities in L.I.C.Conclusion

Public Relations, commonly called as PR is an activity aimed at increasing common & understanding between an organization or individual & one or more groups called Publics.

It is an art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.

Corporate PR dept:- In a corporate department, specialists handle corporate PR activities for only that company.

PR Agencies:- In agencies specialists carry out PR activities for several companies .

Public Information Departments:- Non-profit organizations like colleges and Government agencies have public information departments that work to strengthen the image of the organization.

PR generally is practiced through:-

1. To promote mutual understanding.2. To change the behavior and attitude of the public.3. To enhance the patronage from the various sections.4. To help in fund raising.5. To persuade individuals, groups etc.6. To promote goodwill.7. To create and maintain the image or reputation about the company.

OBJECTIVES OF PUBLIC RELATIONS

Policy.Publicity.Product Publicity .Relations with Government .Community relations .Shareholder relations.

AdvertisingLobbying Public affairs CampaignPromotionDiplomacy

PROFILE OF L.I.C1.PUNCHLINE:- PEOPLES MONEY FOR PEOPLES WELFARE.

2. Life Insurance Corporation Of India was formed on 1st September 1956.

3. VISION "A trans-nationally competitive financial conglomerate of significance to societies and Pride of India" .

4. MISSION "Explore and enhance the quality of life of people through financial security by providing products and services of inspired attributes with competitive returns, and by rendering resources for economic development.

The Public in the case of LIC includes:A. Levels of employees and agents.B. Customers.C. Government: Central, State & Local bodies.D. Media, Press, T.V., Radio & Agency-owners and correspondents .E. Citizens at large.A clearly laid down Public Relations Policy, therefore, is essential to set the goals, indicate the strategies and give proper direction to all levels in the area of Public Relations.

Mission Establish understanding and develop awareness of mutual aspirations of LIC and the Public.Goals1. Promote within the Corporation greater awareness of the changing environment and the need to align the corporate policy to the emerging situation.2. Help fashioning, within the constraints, its policies, programmes, practices and products to meet the expectations of the Public. Help the public to appreciate the performance and the limitations of LIC.3. Make PR occupy the front seat in the organizational set-up.

Strategy

1. Develop excellent relations with the totality of the media-print, electronic and agency owners and reporters by regular exchange of information with them.2. Establish relations-and develop understanding with the Govt. - Central, State & Local bodies through legislators and Govt. officials.3. Develop full understanding with the workers-employees at all levels and agents on organizational goals, policies, practices and programmes.4. Develop an effective system of communication with the departments and operating units on the environment and on implementation of policies.

5. Build an atmosphere of goodwill and understanding inside and outside the organization leading to better appreciation of the Corporation's policies and performance.

6. Help to evolve an effective machinery for quick and satisfactory redressal of grie-vances of the public.

7. Help to develop an image of LIC as a responsive organization.

8. Devise methods for opening up channels of two-way communication with various publics of the Corporation.

Action Plan

1. Keeping the objectives, philosophy and the strategies in view, drawing-up annual PR plans by Branches, Divisions, Zones & Corporate Office.2. Develop an effective system of periodical reviews of PR Plans at all levels - B.O.,D.O., Z.O. and Corporate.3. Actively participate in at least one important scheme in each of the States and in two or three national level schemes to help improve the quality of social life and establish the social relevance of LIC.4. Develop a task-plan in respect of the above strategies.5. Organize events like inauguration of new B.O., D.O., Z.O. or any arm of the Corporation (diversification) etc. as public functions to project corporate image.

PRESS CONFERENCELIC WEB SITE RALLY ORGANISATIONPR And Publicity ConferencesClaim review committeesPress ReleasesCustomer MeetsPublicity Pavilion Consumers Affair CommitteeExhibitionsCitizens Charter

Public Relation came into existence by the belief that if we do something good for people then only the people Will say good about the organization. Today's is a age of competition. And to remain firm in the competition depends on how efficiently the Organization manage its PR & project the company's image .Public Relation will not sell goods and Services but it is bound to create an atmosphere which will make the free enterprise , a responsible enterprise .The PR Mantra has now became pervasive. Neither a individual nor the organization & not even the government Or a UN body can thrive or sustain in this age without effectively strategizing PR.