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Creative Commons Attribution- NonCommercial License @jonworth | #DIYeurope http://j.mp/DIYeurope Eine Person, ein Laptop, ein Internetanschluß – DIY Online Campaigning Jon Worth

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Page 1: DIY Europe

Creative Commons Attribution-NonCommercial License

@jonworth | #DIYeurope

http://j.mp/DIYeurope

Eine Person, ein Laptop,ein Internetanschluß –

DIY Online CampaigningJon Worth

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1.Was bewegt Menschen

online?

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2.Brückenbauen

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3.Aufruf von

den Massen

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SMART objectives for the web

1. Specific – Objectives should specify what they want to achieve.

2. Measurable – You should be able to measure whether you are meeting the objectives or not.

3. Achievable - Are the objectives you set, achievable and attainable?

4. Realistic – Can you realistically achieve the objectives with the resources you have?

5. Time – When do you want to achieve the set objectives?

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4.Augenzeugenberichte

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www.freemovement.net

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5.GlaubwürdigesEngagement

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6.Schnelle Reaktionen

und Kreativität

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Technology trigger

Peak of hype

Trough of disillusionment

Plateau of productivity

2006 2009 2012

Gartner Hype Cycle

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1. Was bewegt Menschen online?

2. Brücken bauen

3. Aufruf von den Massen

4. Augenzeugenberichte

5. Glaubwürdiges Engagement

6. Schnelle Reaktionen und Kreativität

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BildnachweisCreative Commons / Sharealike License• EU flag http://www.flickr.com/photos/quinnanya/2575740956/ • Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/ • Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/• Bee http://www.flickr.com/photos/iamtreesha/7894625598/ • Tap http://www.flickr.com/photos/54799099@N00/4816226411/ • Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ • Bridge http://www.flickr.com/photos/botster/2307679198/ • Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/ • Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg • Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1 • Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/ • European Flags http://www.flickr.com/photos/tpcom/3246953870 • House Door http://www.flickr.com/photos/heatherelias/3656928090/ • London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/ • TGV http://www.flickr.com/photos/34147934@N07/4866055584/ • UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/• Malmström http://www.flickr.com/photos/european_parliament/4287119537/ • Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ • Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/

http://www.flickr.com/photos/skender/1361450404/ • Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/

Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmrEP Handeln. Mitmachen. Bewegen pictures from the EP

Page 45: DIY Europe

Creative Commons Attribution-NonCommercial License

@jonworth | #DIYeurope

http://j.mp/DIYeurope

Eine Person, ein Laptop,ein Internetanschluß –

DIY Online CampaigningJon Worth