diy europe
TRANSCRIPT
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@jonworth | #DIYeurope
http://j.mp/DIYeurope
Eine Person, ein Laptop,ein Internetanschluß –
DIY Online CampaigningJon Worth
1.Was bewegt Menschen
online?
2.Brückenbauen
3.Aufruf von
den Massen
SMART objectives for the web
1. Specific – Objectives should specify what they want to achieve.
2. Measurable – You should be able to measure whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set, achievable and attainable?
4. Realistic – Can you realistically achieve the objectives with the resources you have?
5. Time – When do you want to achieve the set objectives?
4.Augenzeugenberichte
www.freemovement.net
5.GlaubwürdigesEngagement
6.Schnelle Reaktionen
und Kreativität
Technology trigger
Peak of hype
Trough of disillusionment
Plateau of productivity
2006 2009 2012
Gartner Hype Cycle
1. Was bewegt Menschen online?
2. Brücken bauen
3. Aufruf von den Massen
4. Augenzeugenberichte
5. Glaubwürdiges Engagement
6. Schnelle Reaktionen und Kreativität
BildnachweisCreative Commons / Sharealike License• EU flag http://www.flickr.com/photos/quinnanya/2575740956/ • Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/ • Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/• Bee http://www.flickr.com/photos/iamtreesha/7894625598/ • Tap http://www.flickr.com/photos/54799099@N00/4816226411/ • Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ • Bridge http://www.flickr.com/photos/botster/2307679198/ • Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/ • Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg • Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1 • Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/ • European Flags http://www.flickr.com/photos/tpcom/3246953870 • House Door http://www.flickr.com/photos/heatherelias/3656928090/ • London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/ • TGV http://www.flickr.com/photos/34147934@N07/4866055584/ • UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/• Malmström http://www.flickr.com/photos/european_parliament/4287119537/ • Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ • Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/
http://www.flickr.com/photos/skender/1361450404/ • Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/
Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmrEP Handeln. Mitmachen. Bewegen pictures from the EP
Creative Commons Attribution-NonCommercial License
@jonworth | #DIYeurope
http://j.mp/DIYeurope
Eine Person, ein Laptop,ein Internetanschluß –
DIY Online CampaigningJon Worth