TIPS & TRICKS FOR THE DO-IT-YOURSELFMARKETERJAMES KEDDINGTON

Friday, May 17, 13

WHAT YOU DO

Friday, May 17, 13

LEADERSHIP

LEGAL

TECHNOLOGY

CUSTOMER SERVICE

SALES

MARKETING

FINANCES

PAYROLL

STAFFING

WHAT YOU DO

Friday, May 17, 13

MY FIRST MARKETING EXPERIENCE

Friday, May 17, 13

15 YEARS LATER...

Friday, May 17, 13

THE MOST IMPORTANT QUESTION

Friday, May 17, 13

THE BUYERS TIMELINE

Friday, May 17, 13

3 Big Questions

Friday, May 17, 13

3 Big QuestionsWhere Are They?

Friday, May 17, 13

3 Big QuestionsWhere Are They?Social Media

Friday, May 17, 13

3 Big QuestionsWhere Are They?Social MediaStrategic Partnerships

Friday, May 17, 13

3 Big Questions

Where Do They Go?

Where Are They?Social MediaStrategic Partnerships

Friday, May 17, 13

3 Big Questions

Where Do They Go?Website

Where Are They?Social MediaStrategic Partnerships

Friday, May 17, 13

3 Big Questions

Where Do They Go?WebsiteReferral Programs

Where Are They?Social MediaStrategic Partnerships

Friday, May 17, 13

3 Big Questions

Why Do They Stay?

Where Do They Go?WebsiteReferral Programs

Where Are They?Social MediaStrategic Partnerships

Friday, May 17, 13

3 Big Questions

Why Do They Stay?Customer Marketing

Where Do They Go?WebsiteReferral Programs

Where Are They?Social MediaStrategic Partnerships

Friday, May 17, 13

TIME MANAGEMENT DISCIPLINES

Friday, May 17, 13

TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments

Friday, May 17, 13

TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments

Do The Big Rocks

Friday, May 17, 13

TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments

Do The Big Rocks

Be An Explorer, Not Just A Learner

Friday, May 17, 13

GET A TOOL BOX

Friday, May 17, 13

Google Analytics

Friday, May 17, 13

Hootsuite

Friday, May 17, 13

Litmus

Friday, May 17, 13

Survey Monkey

Friday, May 17, 13

Trello

Friday, May 17, 13

Other People

Friday, May 17, 13

THREE MUST HAVES

Friday, May 17, 13

THREE MUST HAVES

Friday, May 17, 13

THREE MUST HAVES

Friday, May 17, 13

THREE MUST HAVES

Friday, May 17, 13

DIY MARKETING TIPS

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email Marketing

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.

Email Tip #2: Best practices are practices that are best for your audience.

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.

Email Tip #2: Best practices are practices that are best for your audience.

Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.

Email Tip #2: Best practices are practices that are best for your audience.

Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.

Email tip #4: Always be testing.

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.

Email Tip #2: Best practices are practices that are best for your audience.

Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.

Email tip #4: Always be testing.

Email tip #5: Send timely, targeted, valuable emails to people who have opted in.

Friday, May 17, 13

Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.

Email Tip #2: Best practices are practices that are best for your audience.

Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.

Email tip #4: Always be testing.

Email tip #5: Send timely, targeted, valuable emails to people who have opted in.

Email tip #6: Giving your subscribers multiple ways to get to the same landing page – links, images, buttons, and so on – gives you a better chance of them acting (clicking)!

Friday, May 17, 13

SEO YOU CAN DO YOURSELF

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Tip #3: Invite people who like to write, to be contributing authors to your blog.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Tip #3: Invite people who like to write, to be contributing authors to your blog.

Tip #4: Extend your reach.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Tip #3: Invite people who like to write, to be contributing authors to your blog.

Tip #4: Extend your reach.

Tip #5: Use Google’s Keyword Tool.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Tip #3: Invite people who like to write, to be contributing authors to your blog.

Tip #4: Extend your reach.

Tip #5: Use Google’s Keyword Tool.

Tip #6: Go for legitimate back links.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Tip #3: Invite people who like to write, to be contributing authors to your blog.

Tip #4: Extend your reach.

Tip #5: Use Google’s Keyword Tool.

Tip #6: Go for legitimate back links.

Tip #7: Use pictures and video.

Friday, May 17, 13

SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.

Tip #2: Give your site consistent fresh content.

Tip #3: Invite people who like to write, to be contributing authors to your blog.

Tip #4: Extend your reach.

Tip #5: Use Google’s Keyword Tool.

Tip #6: Go for legitimate back links.

Tip #7: Use pictures and video.

Tip #8: Get on review sites.

Friday, May 17, 13

The One Page Branding Guide

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Rule #2: Set up a presence on the other platforms.

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Rule #2: Set up a presence on the other platforms.

Rule #3: Be relationship focused.

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Rule #2: Set up a presence on the other platforms.

Rule #3: Be relationship focused.

Rule #4: Look for ways to go offline.

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Rule #2: Set up a presence on the other platforms.

Rule #3: Be relationship focused.

Rule #4: Look for ways to go offline.

Rule #5: Be a visual marketer.

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Rule #2: Set up a presence on the other platforms.

Rule #3: Be relationship focused.

Rule #4: Look for ways to go offline.

Rule #5: Be a visual marketer.

Rule #6: Schedule and plan out your time on social media.

Friday, May 17, 13

7 RULES FOR SOCIAL MEDIA

Rule #1: Pick one platform and get really good at it.

Rule #2: Set up a presence on the other platforms.

Rule #3: Be relationship focused.

Rule #4: Look for ways to go offline.

Rule #5: Be a visual marketer.

Rule #6: Schedule and plan out your time on social media.

Rule #7: Respect the purpose of the platform.

Friday, May 17, 13

Parting ThoughtsLove It

Friday, May 17, 13

Twitter: @jameskeddington

Facebook: /keddington

Linkedin: /keddington

Google+: Just search for me

THANK YOU

Friday, May 17, 13