diy nokia asha app usability studies

42
DIY Asha app usability studies Jan Krebber @krebbixux Senior User Experience Consultant

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You want your Nokia Asha apps to deliver superior user experiences and to outperform competing applications. That means this webinar is for you. The session explains how you can improve your applications with simple and easy-to-conduct DIY usability studies, requiring little budget and no previous usability knowledge.

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Page 1: DIY Nokia Asha app usability studies

DIY Asha app usability studiesJan Krebber @krebbixuxSenior User Experience Consultant

Page 2: DIY Nokia Asha app usability studies

2 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

• Fundamentals• Usability optimised• Test preparation• Test session• Test outcome• UX offering• Take home messages

Overview

Page 3: DIY Nokia Asha app usability studies

3 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Fundamentals

Page 4: DIY Nokia Asha app usability studies

Usability is an analysis of how to reach a goal.

4 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Page 5: DIY Nokia Asha app usability studies

Even your mom will give you more insights than nobody.

5 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Failing users are the most convincing argument.

6 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Everything else is simple – it is!

7 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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8 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Usability optimised

Page 9: DIY Nokia Asha app usability studies

You want to improve – not prove.

9 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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It does not matter if you run the test in café or in your premises.

10 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Test early.Test often.Fail fast.Fail cheap.

11 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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2-3 participants are enough if you test frequently.

12 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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13 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Test preparation

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Get yourself a checklist for the entire test and a timetable for the sessions.

14 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Page 15: DIY Nokia Asha app usability studies

Put participant's story and tasks on index card and print all your tasks on paper.

15 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Invite from the target audience if you can –but do not get stuck with it.

16 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Do not use previous participants in the same project again.

17 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Balsamiq™ Illustrator™

Prepare the prototype.

18 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Run a pilot study.

19 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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20 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Test session

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Test for 1 hour.

21 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

• 10 min: Welcome, introduction, sign agreement and warm-up• 30 min: Tasks• 10 min: Open issues, wrapping up and good-bye• 10 min: Take additional notes and prepare the next session

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Present each story and task on an index card; one after another.

22 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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The participant talks – not you.

23 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Ask for open issues after the tasks are done.

24 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Reward your participants.

25 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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26 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Test outcome

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Debrief with the team.

27 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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The biggest issue is the most urgent.

28 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Page 29: DIY Nokia Asha app usability studies

Take only as much as you can really work on.

29 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Concept – redesign.Implemented app – try to tweak only.

30 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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31 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Test your tweak – a very simple test might do the trick here.

32 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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33 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

UX offering

Page 34: DIY Nokia Asha app usability studies

You can find more UX considerations for Nokia Asha and Nokia X from the UX library.

34 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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35 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Take home messages

Page 37: DIY Nokia Asha app usability studies

Even your mom will give you more insights than nobody.

37 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Page 38: DIY Nokia Asha app usability studies

2-3 participants are enough if you test frequently.

38 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

Page 39: DIY Nokia Asha app usability studies

The biggest issue is the most urgent.

39 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

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Literature and links.

40 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux

• Nokia Asha UI guidelines, http://developer.nokia.com/resources/library/Asha_UI/index.html

• DVLUP, http://www.dvlup.com• Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and

Fixing Usability Problems. Steve Krug (2009)• Paper Prototyping: The Fast and Easy Way to Design and Refine

User Interfaces. Carolyn Snyder (2003).• Handbook of Usability Testing: How to Plan, Design, and Conduct

Effective Tests. Jeffrey Rubin and Dana Chisnell (2008)• Jacob Nielsen’s blog: http://www.useit.com

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Thanks to:

- Maaike Beenen,- Anne Kivimaa,- Sanna Hiukka,- Petri Kiukkonen.

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Thanks.

Jan [email protected]@krebbixux