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S I M P L E V I E W S U M M I T . C O M

DIY SEO

How to optimize your site by SEM Analyst, Sandee Jordan.

Optimize Yourself Today we review ›  What is a Search Algorithm

›  On-Page Optimization ›  Content

›  Meta Tags

›  Technical Barriers

›  Off-Page Optimization ›  Link Building

›  Social

›  Analytics and Reporting

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DIY SEO At its core, Search Engine Optimization is about keywords and links. ›  Content

›  Relevance

›  Reputation and Trust

›  User Satisfaction

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Competitive Analysis

Keyword & Content

Development

On-Page Optimization

Off-Page Optimization

Analysis & Adjustment Repeat

The SEO Process

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Highest Number of Keywords Ranks #1

Page  A  Cat  x  47  

Page  B  Cat  x  22  

Link  to  ASPCA  &  G+  MunchkinPost  

Page  C  Cat  x  7  

Link  to  ASPCA  

S    E    R    P  A,B,C  

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Sangorithm Algorithm

Highest Number of Links Number of Keywords Ranks #1

Page  A  Cat  x  47  

Page  B  Cat  x  22  

Link  to  ASPCA  &  G+  MunchkinPost  

Page  C  Cat  x  7  

Link  to  ASPCA  

S    E    R    P  B,C,A  

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Sangorithm Algorithm

Photos Highest Number of Links Keywords Ranks #1

Page  A  Cat  x  47  

Page  B  Cat  x  22  

Link  to  ASPCA  &  G+  MunchkinPost  

Page  C  Cat  x  7  

Link  to  ASPCA  

S    E    R    P  C,B,A  

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Sangorithm Algorithm

Stay Informed

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Google vs Everyone Else Optimize for multiple search engines. ›  Bing and Yahoo! are 30% of Search Share

›  Google Hates Flash, But Bing Doesn’t

›  No Animals in Bing’s Algorithm (But Some Black Hats)

›  Bing HATES Forums and Farms

›  Bing LOVES Words

›  Older Sites Win in Bing

›  Bing is Slower to Crawl

›  Yahoo! is Powered by Bing

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On-Page Optimization

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Content Needs Content Examples:

›  Best days to go to the zoo.

›  Unconventional first dates.

›  Why you should park in the east lot of the zoo.

Elephant Encounter Tucson Zoo Killing Zombies

Slaughterhouse Tucson

All Souls' Procession Downtown Tucson

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On-Page Optimization Technical Tasks: ›  Logical URL Structure

›  Clear Site Navigation

›  Technical Barriers

›  Prepare a Sitemap

›  Useful 404 Page

›  Internal Links and Tags

›  Optimize Images

›  Meta Tags!

Meta Tags Check for: ›  Keywords

›  Length (60/155)

›  NO DUPLICATES!

HTML

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Technical Barriers Keep your site clean. ›  Multiple Domains

›  Header Tags

›  HTML + XML sitemap

›  Sitemap Indexed

›  Image-Based Navigation

›  Robots.txt File

›  Broken URLs

›  Webmaster Tools

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Webmaster Tools Perform monthly checks. ›  Diagnose  and  fix  errors  on  your  website  ›  Find  Malware  ›  Links  to  Your  Site  ›  Keywords  ›  Receive  Alerts  

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Webmaster Tools

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Optimization Tools

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Off-Page Optimization Tasks Include: ›  Brand Building

›  Trusted Directories

›  Promotion

›  Link Juice

›  Competitor Research

›  Keyword Research

›  Disavow Harmful Links

›  Social Media Optimization

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Best Times to Post

1–3 pm

1–4 pm 7–10 pm

1–3 pm

8–11 pm

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Google Analytics You can’t improve what you don’t measure! ›  Easy to Use

›  Almost Bot Free Data Collection

›  Custom Automagic Reports

›  Campaign Tracking

›  Dashboards

›  It’s Free!

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What to Measure What are the standard KPIs? ›  Volume

›  Organic Sessions

›  Users

›  Engagement ›  Time on Site

›  Pages per Session

›  Bounce Rate

›  Event Tracking ›  Visitors’ Guides

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0

500

1,000

1,500

2,000

2,500

3,000

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Where to Find the Data

Set Date Range to Compare to

Previous Year

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Where to Find the Data

Set Date Range to Compare to

Previous Year

Select: Acquisition > All Traffic > Channels

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Where to Find the Data

Traffic Medium Strategies

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•  Fresh Content • Website Optimization Organic •  Spend More Money • Optimize Paid Program Paid •  Banners • Network with Other Sites Referral •  Advertise on Radio, TV or Print Media •  Bookmark Call to Action Direct •  Frequent Campaigns •  Emails Users Look Forward to Receiving Email (Other)

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Basic SEO Checklist Did you optimize today? ›  Create New Content

›  Post to Social Media

›  Update Tags

›  Check & Correct Barriers

›  Analyze Traffic

›  Analyze Traffic, Again

›  Read SEO Blogs

›  Refine Your Strategy

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