diy web builder: apps and social media

DIY Web Builder: Apps and Social Media

Patrick Schaudel1&1 Hosting Europe Media Event

27 August 2013

® 1&1 Internet 2013

Introduction

Patrick Schaudel

Head of Features & ApplicationsProduct Management Hosting

Page2® 1&1 Internet 2013

Agenda

Why MyWebsite?

Evolution of professional websites

The business journey

Implementation of Web apps

Social expectations

Meeting social demands – 1&1 Social Media Hub


What is MyWebsite?

Offered in DE, US, UK, FR, ES, IT, PL, MX, CA, AT

More than 120 different industries

Professionally created text, image and design

High speed connectivity and unlimited traffic

High-performance, secure data centre

Geo-redundant hosting across locations

Page4

Today500,000+ Customers

Target1 Million Customers

® 1&1 Internet 2013

Reasons for not getting online


Barriers to launching a website

Too many small enterprises are still off-line

Many web hosting products for SMEs are just too complicated and do not address their concerns

Time needed for website creation is the biggest concern

1. Time2. Cost3. Lack of IT Skills


A bad website can be a risk to your business


MyWebsite Success Story

Choose from hundreds of attractive

designs and layouts

Get found via social and

search

Quick and easy Make changes online at any

time

Choose from over120 business sectors

® 1&1 Internet 2013 Page8

1. High quality designs

Effortless customisation

Elements

Pre-filled industry specific text

and images

First draft of your website within

minutes

Image Library (25,000+)

Google Maps

Interactive ElementsPage9® 1&1 Internet 2013

2. Quick and easy

Web apps

Changes made anytime – no

9am-5pm availability limitations

Access anywhere

Personalise everything in just a

few clicks

Drag-and-drop functionality

Editor tool is just like working

within a Word documentPage10® 1&1 Internet 2013

3. Hundreds of industries

100’s of professionally made

layouts

Pre-filled industry specific text

and images

Detailed navigation structure

according to specific industries

120+ Industries


4. Online Success

Mobile optimisation

Search engine

optimization

Analytics tools for

success measurement

Tablet View

Smartphone View

Smartphone View


4. Online Success

Social media interaction and management

Scheduled social media posts and event

Newsletters


Expanding Your Online Presence – Choosing the Right Domain

Build a portfolio

• Register misspellings, different TLD’s or other alternatives

• Increase brand security and prevent fraud

Register

• Determine if your domain name is included in your website package

Choose domain name

• Use the official business name as the domain

• Keep things simple for customers to remember

• Easy for users to return

Choose the right

TLD

• .co.uk = country code

• .com = world wide registration

• .biz = professional• .mobi = mobile

optimised• .org = non-profit

organisations


Web Apps

Bringing professionalism and credibility to the website design novice


Add functionality to

ecommerce, communication,

social media and business

management

100+ app options

Reputable brands

Drag & Drop ability

A website is no longer a simple “online business card”

49%•49% of consumers

believe that a bad website makes a worse impact than a business having no website at all

34%•One third of consumers

surveyed report that they commonly find small business websites that are “tired” and “unimpressive”

33%•1 in 3 consumers are

willing to offer feedback to a business owner, yet half of small firms have never asked clients about experiences of using their website

66%•Maintaining an attractive

website is a struggle for 66% of firms with the most common pain-point being the sourcing of fresh contents


The business journey should lead to a transaction

Attract Interact Transact

Service

Retain

• Attractive website• Fresh, updated content• Interesting pictures• Relevant information• Straightforward navigation

• Engage in conversation• Encourage customer feedback• Provide social sharing and

interaction • Conduct surveys• Start blogging

• Sell products online • Offer exclusive vouchers• Encourage online visitors to

visit physical store


Simple web app implementation

The best way to guide a business is to give them the right advice and present the right functionality according to industry requirements

Receive an overview of what is relevant for you

See in detail how it works

Use it on your own website

1 2 3


Products & Documents

Contact & Communications

Social Business

Web Services

Multimedia

Many possibilities within the business journey

TRANSACTION INTERACTIONATTRACTION(marketing, traffic, attractive website)

BDB (DE) Countdown

(DE)

BGoogleWeb Search

Wetter24(DE)

BB

Friendfeed(All Countries)

B

Zopim(All Countries)

B

Feedburner(All Countries)

B

Rumbletalk(All Countries)

B

SoundGecko(All Countries)

BBlipstar(US)

BB

RingRang(US)

B

Honestly(All Countries)

A

Tibuga(DE)

A

AppForma(All Countries)

ASocial PM(DE)

B

Buzzdoes(All Countries)

A

Webengage(All Countries)

A

VideoFyMe(All Countries)

B AWOWSlider(All Countries)

SlidePresenter(All Countries)

ALogoCreator(All Countries)

A

DropBox(All Countries)

A

PicMonkey(All Countries)

A

Adobe EchoSign(All Countries)

BWeTransfer(All Countries)

BMediaFire(All Countries)

B

Photovisi(All Countries)

A

BPnyxe Forum(DE)

SugarCRM(All Countries)

BTixeo(All Countries)

A

Jetpack (WP)(All Countries)

A

Snapseed(All Countries)

A

Path(All Countries)

A

WebAsyst(All Countries)

B

TeamWox(All Countries)

A

Salesforce(All Countries)

A

BAdress-master(DE)

BNinjaPopups(All Countries)

QuForm (WP)(All Countries)

A

YieldKit(All Countries)

A

RemebertheMilk(All Countries

A

Shareifyoulike(All Countries)

A

BAddictivePoints (UK)

BTubePress(DE)

BZendesk(DE)

Xorbin(All Countries)

B

Piwik(All countries)

A

TrustCloud(All countries)

B

Olark Chat(All Countries)

B

Wishpond Marketing(All Countries

AMindmeister(DE)

B

EmailMeForm(All Countries)

B

BFeedjit(All Countries)

BFolloyu Tab(All Countries)

AdSense(DE)

A

BRapidFeeds(All Countries)

PunshTab(All Countries)

B

Spreadly(All Countries)

B

Sitepal(All Countries)

B

Stumbleupon(All Countries)

B

LiveChat(All Countries)

B

Storify(US, CA, UK)

A

Blogger(All Countries)

A

Instagram(All Countries)

A

BEngageya(US)

ContactMe(US)

A

Gravity(US)

A

A

metacafe(All Countries)

A

Polldaddy(US)

A

Framey(All countries)

ACincopa(All countries)

A

Aviary(All countries)

A

Animoto(All countries)

A

Reuters News(All Countries)

B

Livestream.com(All Countries)

B

BVizu(All Countries)

BDigg(All Countries)

Simplyhired(All Countries)

AYahoo Sesarch(All Countries)

B

Wikipedia(All Countries)

A

Reddit(All Countries)

B

Veoh(US)

A

SZ (DE)

B

GetBase (All Countries)

A

Gather(US)

B

B

BUwall.tv(US) Uwall

Grovo(US)

A

BPeecho(All Countries)

Wetter.de (DE)

B

Storify(All Countries)

AReddit(All Countries)

B

Guardian(US, CA, UK)

B

Smore(All Countries)

B

Guardian Jobs(UK)

B

Gather(US, CA, UK)

B

Quora(US, CA, UK)

B

LeMonde(FR)

B

GoFalk(All Countries)

B

Spreed(All Countries)

B

El Pais(ES)

B

El Mundo(ES)

B

Odesk(US, CA, UK)

A

Posteroven(All Countries)

ATouchnote(All Countries)

A

LiveRail(US, CA)

B

NYT(US, CA, UK)

B

Resumator(All Countries)

B

AStreamplus(All Countries)

BNieder-schlagsradar(DE)

B

Readability(US)

B

Similarweb(US)

B

Talkino(All Countries)

B

SodaHead(All Countries)

B

Enthuse.me(All Countries)

B

Shareaholic(All Countries)

A

Snappy.TV(All Countries)

A

Jameda(All Countries)

B

PicMonkey(All countries)

A

TargetHero(All countries)

A

BSpiegel(DE)

Punchtab(All Countries)

B

Chargify(All Countries)

A

PowToon(All Countries)

A

JiveSoftware(US)

A

Yalst(All Countries)

A

Foxrate(All Countries)

A

LoginRadius(All Countries)

B

Yousendit(All Countries)

B

MailChimp(All Countries)

B

Constant Contact(All Countries)

BSommee Cards(All Countries)

AFalttr(All Countries)

B

Memonic(All Countries)

A

Shelby.tv(US, CA)

B

BeFunky(All Countries)

A

Pixlr(All Countries)

A

Rem.theMilk(All Countries)

Last.fm(All Countries)

Gpsies(All Countries)

Soundbeat(All Countries)


Example: Incorporate eCommerce functionality

Third Party Web Apps

1&1 Features


Easy to Integrate

No Maintenance

Automatic Updates

No Additional Costs

Managed Security

Managed apps are better than installing them on your own


Top 10 European Web Apps


1. Website Translator

2. Trivid

3. Google +1

4. Gleichzwei ePaper

5. PayPal Buy

6. 1&1 Cash-Ad Main Content

7. YoWindow Weather

8. LinkedIn Member Profile

9. Skype

10. FluidSurveys

kmeeneghan

Need international ranking - need updated report from Patrick

Social Media

Meeting the evolving consumer and search engine demands of professional engagement on the Internet


Consistent branding

Seamless synchronisation

One login, one dashboard

Facebook page customization

Scheduled posting

59% of consumers expect online support from small firms

40% of consumers more likely to buy from

SMEs available on social media

Two thirds want more expertise offered online

outside office hours

30% have felt ‘too shy’ to enter a

small business premises

The need for social SME’s


Social Climate Impact

1.1 billion

393 million

225 million

1 billion users 4 billion daily views

500 million 200 million active

1-30 mins

31-60 mins

2-6 hours

7-12 hours

13-24 hours

0

5

10

15

20

25

30

Facebook Post

Facebook Private Message

Tweet

Twitter Direct Message

Time expected to respond

Perc

enta

ge


kmeeneghan

combine this with Are you living up to social expectations? slide- there are a lot of people on active and they have high expectations if they are interacting with SBs on social changes regarding response time

1&1 is developing a solution for simplifying social media

Social sharing platform

Facebook page creator

A central hub for your social media management


1&1 is developing a solution for simplifying social media


Facebook page creator


Social media management


The solution will help by offering a social tool that is…

FASTER

Rapid Facebook Page Connection

Guided user flow

Desired website elements instantly

create a professional Facebook page

DIY header automatically

incorporated in Facebook page

SIMPLER

Customised Facebook tabs from website

On/off slider

Any subpage can be turned into tab

Unnecessary elements are hidden

MORE EFFICIENT

Website edits are automatically made to

Facebook page

One-way synchronisation

Every change is updated

All changes on website are instantly made to Facebook

CLOSER

Communicate and engage in one, central

location

Post simultaneously on multiple platforms

(FB, Twitter)

Posts can be sent immediately or

scheduled for later

React on multiple channels at once


What is MyWebsite all about?

Easy tool to embark on the world of internet without background knowledge

Familiar to tools used everyday

Cost and time effective

Secure and reliable online solution

Attract Interact Transact: More than just a website – simplifies the internet business approach

123

45


First-hand results – 1&1 MyWebsite

“Everything we were reading in the local music publications and what our friends were paying led us to believe that a website was going to be way out of our reach, and impossible to maintain. Once we found 1 & 1, we were amazed. My husband is still convinced that I somehow acquired computer programming skills overnight to create the website. I can't convince him of how easy you guys make this; you've completely changed my perception with the 1&1 MyWebsite tool!”

- Arlene Stern www.honeysuckleroad.net


First-hand results – 1&1 Social Media Hub

Before using the Social Media Center tool, I had social media accounts with Facebook and Twitter but was not very active on them. This tool has made it easier for me to connect with customers by bringing Facebook and Twitter under one platform. It allows me to pre-schedule my posts, so that I’m always interacting with my customers even when I’m away from my computer. Since using the Social Media Center, I’ve gained followers and received more likes on postings!

- Tanisha Billops www.exceptionalcleaningsvc.com


http://www.exceptionalcleaningsvc.com/

http://www.exceptionalcleaningsvc.com/about-us/

http://www.exceptionalcleaningsvc.com/our-services/

http://www.exceptionalcleaningsvc.com/testimonials/

http://www.exceptionalcleaningsvc.com/special-offers/

http://www.exceptionalcleaningsvc.com/cleaning-quote/

http://www.bookedin.net/exceptional-cleaning-services

http://www.bookedin.net/exceptional-cleaning-services



http://www.exceptionalcleaningsvc.com/testimonials/

https://twitter.com/MakeitCleanEC

diy web builder: apps and social media

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