dizajn za facebook stranice - tanja dujmović
TRANSCRIPT
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Dizajn za Facebook stranice
Tanja Dujmović
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Globalno, granice su zamijenjene konekcijama.
Facebook omogućuje svojim korisnicima da ostanu povezani sa svojim prijateljima, obitelji; otkrivaju što se događa u svijetu i dijele svoje misli i interese.
1.44 B
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-21%
+52%
Izvor: ComScore Global Y/Y change Jan 2010 - Jan 2011
+1%
Društvena mreža
Portali
Pretraživanje
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Prednosti:
• Publika danas voli kada se može javno izraziti i kada je ima tko čuti
• Poznati društveni kanal
• Povezan s web stranicama i aplikacijama
• Prati korisničke potrebe i ponašanje
• Današnja svakodnevnica, najjednostavniji put za doći do novih korisnika
• Relativno niski troškovi kampanje (Prema Hubspotu, 84% marketingaša izjavilo je kako im je bilo potrebno samo 6 sati tjedno na društvenim
mrežama kako bi povećali promet)
• Dvosmjerna komunikacija
• Brza povratna informacija
• U kratkom roku mogu početi komunicirati specifičnoj ciljanoj publici
• Povećanje prepoznatljivost proizvoda ili brenda
• Povećanje web prometa na vlastitim stranicama i jačanje e-trgovanja (prije: upoznati s brendom + pojedinci koji pretražuju ključne riječi)
• Uspješno lansiranje novih proizvoda
• Kreiranje i provjera ideja
• Praćenje konkurencije
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Pricipi dizajna za Facebook: Sadržaj Proučite sadržaje koje objavljuje vaša
ciljana publika - naučite što je njima bitno.
Korisnici se moraju poistovjetiti i imati
povjerenje.
Fokusirajte strategiju.
Zanimljiv i kvalitetan sadržaj.
Dijeljenje Započnite komunikaciju i stvarajte iskustva
koja će motivirati korisnike da dijele
sadržaj. Pratitelji prosljeđuju sadržaj.
Budite pristupačni.
Dizajn za ciljanu skupinu.
Ambasadori branda U ljudskoj naravi je da se osjeća
potrebitim, bude dio neke zajednice, vole
komentirati i vole učiti.
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Zanimljiv sadržaj i priča
brzo se šire
Potičnite korisnike
da dijele sadržaje
postavljanje pitanja i
inzistirajte na
feedbacku
neprestano
promovirajte i stvarajte
novi sadržaj
stopa uključenosti je
neprocjenjiva
uključenost korisnika
je ključan faktor
Facebook marketinga
u ljudskoj je prirodi
pričati o interesima i
zanimljivostima
zatražite povratne
informacije o proizvodu
•Čime se bavi naša ciljana
skupina?
· Što radi u slobodno vrijeme?
· Koji su njihovi problemi na poslu?
· Kako se educira?
· Gdje živi?
· Koliko ima godina?
· Koje tehnologije koristi.
Komunikacija s korisnicima:
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Facebook stranicu
Sponzorirane priče
Lajkovi uz pomoć Like ads
Ads preko prijatelja
Objave za fanove
Facebook stranica
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4
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www.facebookbrand.com
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Profile
picture
Cover
Photo
App/Tab
Thumbnail
160 x 160 px
851 x 315 px
111 x 174 px
40
504 x 504 px
484 x 252 px
470 x 246 px
Post
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Cover Photo Minimalno 720 px širina
851 x 315 px
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Facebook post
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Facebook post
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Facebook post
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Facebook post
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Facebook post
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Facebook post
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Facebook post
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Dimenzije:
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Oglas
90
1.200 px
20% teksta
628 px
1,9: 1
25
Link description: 30 znakova
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Oglasi:
• Poveznica na web stranicu
• Page Post
• Page Likes
• Instalacija aplikacije
• Facebook aplikacija
• Lokalni događaj
• Event pozivnica
• Ponude i akcije
• Video pogled
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Event 784 x 295 px
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810 px
620 px
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www. developers.facebook.com
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Aplikacije
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memory
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Made by fans
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