djm storyboard innovation for multimedia presentation

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Storyboard for Multimedia Presentation Student: David J. Miller [email protected] Program: Ph.D. in Education Specialization: Educational Technology Instructor: Amar Almasude, Ph.D. Walden University August 15, 2011

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Diffusion and Integration Final Project August 2011, DJM

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Page 1: Djm storyboard innovation for multimedia presentation

Storyboard for Multimedia Presentation

Student: David J. Miller [email protected]: Ph.D. in Education

Specialization: Educational TechnologyInstructor: Amar Almasude, Ph.D.

Walden UniversityAugust 15, 2011

Page 2: Djm storyboard innovation for multimedia presentation

INNOVATIONS FOR MULTIMEDIA PRESENTATIONS

Adobe Captivate Managing electronic

course materials

Effective strategies to develop teaching-learning communities

Alternate forms of assessment

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Four Stages of Innovation Development

Need: What problem or need existed that gave rise to your innovation?

Research: What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?

Development: What problems did your innovation encounter in the development process? Who was the intended audience for your innovation?

Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

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Four Stages of Innovation Development

Need: What problem or need existed that gave rise to your innovation?

There is a need to move beyond traditional instructional design while considering varied inputs into supporting and developing our learners.

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Four Stages of Innovation Development

Research: What research organization or people developed a solution to this problem or need?

Adobe Captivate and Adobe Connect: Launched in 2003 by Macromedia

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Four Stages of Innovation Development

Research: What were their findings?

Created solutions for customers to create, deliver, and optimize compelling content and applications — improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success.

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Four Stages of Innovation Development

Research: Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?

Adobe was founded in 1982 by Charles Geschke and John Warnock

While the product started out as a pure screen recording utility known as Flashcam (Nexus Concepts 2002), it evolved into an E-learning authoring tool after San Diego-based e-Help Corporation acquired Flashcam and released it as RoboDemo. Eventually, software firm Macromedia acquired e-Help to gain RoboDemo. Shortly before Adobe Systems acquired Macromedia, they changed the name of the product to Captivate.

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Four Stages of Innovation Development

Development: What problems did your innovation encounter in the development process?

1) Project cache

2) Recording

3) Issues when Adobe Captivate 4 projects are upgraded to Adobe Captivate 5

4) Aggregator

5) Reporting to Acrobat.com

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Four Stages of Innovation Development

Development: Who is the intended audience for your innovation?

The audience for this innovation is beginning and intermediate users who want to create software demonstrations and interactive simulations.

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Four Stages of Innovation Development

Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

Captivate was originally called RoboDemo when the

program was bought from a small company called E-Help

Adobe is committed to proactively managing the manufacturing and shipping of packaged products. This includes the sourcing of printed components and media replication, as well as the selection and management of suppliers that assemble and ship software

Online marketing

Deliver and measure marketing effectiveness across a wide spectrum of screens and devices.

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The Five Stages of the Innovation-Decision Process

Knowledge Persuasion Decision Implementation Confirmation

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The Five Stages of the Innovation-Decision Process

Knowledge Adobe Captivate (formerly

RoboDemo) is an electronic learning tool for Microsoft Windows, and from v.5 Mac OS X.

Can be used to author software demonstrations, software simulations, branched scenarios, and randomized

quizzes in .swf format.

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The Five Stages of the Innovation-Decision Process

Persuasion The software enables

you to “rapidly create, smoothly deliver, and easily maintain rich eLearning content.

Easily integrates your content

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The Five Stages of the Innovation-Decision Process

Decision Rapid eLearning (ReL) via

Adobe Captivate impacts the eLearning creation process and ultimately the ability of workers to meet company goals.

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The Five Stages of the Innovation-Decision Process

Implementation

KNOW YOUR USER ARTICULATE the LEARNING

GOALS DEVELOP A SCRIPT or

STORYBOARD PRODUCTION LENGTH NAVIGATION NARRATION STANDARD ELEMENTS

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The Five Stages of the Innovation-Decision Process

Confirmation eLearning is continuing to grow,

even in economic recovery. Will continue to fill an important

gap in learning content creation The content development process

is spreading outside of the learning realm

Instructional designers’ roles is changing

Content developers are becoming more sophisticated with Adobe Captivate

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S-Curve for Adobe Captivate

The S curve is used to study a lot of natural processes and complex systems.

The logistic equation was published for the first time in 1838 by P. F. Verhulst, a Belgian mathematician, than it was rediscovered in 1920 by Raymond Pearl and Lowell Reed.

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S-Curve for Adobe CaptivateInnovativeness and Adopter Categories

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Adobe Captivate InnovationS-Curve

Perform

ance

Time

100%

May 2002 Fall 2002 Spring 2003 Fall 2003 2004 2006 2007 2009 2010 2011

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Adobe Captivate InnovationS-Curve

Perform

ance

Time

100%

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S-Curve for Adobe Captivate Variables Determining the Rate of Adoption

1) Perceived Attributes of innovations – accounts for 49% to 87% of variance

in the rate of adoption

2) Type of Innovation-Decision

3) Communication Channel diffusing the innovation at various states in the innovation-decision process

4) Nature of the Social System

5) Extent of Change agent’s promotion efforts

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Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation

Adoption

The Innovators using Adobe Captivate are the Organization’s Instructional Systems Designers and Curriculum Specialists.

Attributes of Innovators include:

Relative Advantage Compatibility Observability Trialability

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Attributes of Innovations and How These Perceptions Relate to the Rate of

Innovation Adoption

Early Adopters of Adobe Connect Instructional Courses

Early Adopters typically display characteristics that include:

Experience with computers and Learning Management Systems (LMS) such as Developers, Instructors, and Managers of Technology

Individuals that display opinion leadership qualities (management)

Individuals that are more likely to investigate new developments; more effective and efficient ways to accomplish the mandated training for their employees such as: Information Technology personnel or Marketing and Sales personnel.

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Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

The most convincing strategies that are the most persuasive in convincing Early Adopters to adopt the innovation are:

Availability and use of existing directories of staff interests and expertise.

The degree of mutual acquaintance among a project's members.

Levels of experience within the project team.

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Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

The laggards in terms of rejecting the innovation of Adobe Captivate as an LMS towards required company training are:

Employees participating in and subjected to the training on a non-voluntary basis.

This group includes middle management and supervisors required to schedule their staff for training via this LMS.

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Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

Strategies to help laggards move towards adoption of an Adobe Captivate LMS for required training and education are:

Providing additional information about the significance and benefits of an innovative LMS

Provide workshops on the LMS prior to release

Provide workshops and training on ways to implement and utilize this new technology

Ask for evaluations and feedback from laggards to facilitate on-going courseware and delivery methodologies

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Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption

Critical attributes that will help Adobe Captivate LMS training meet critical mass in mandated aviation regulatory training are trialability, observability and relative advantage.

If company management and trainees are given an opportunity to test the product, realize the applied benefits of economics and efficiency, then the innovation will have a better chance of success.

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Adobe Captivate A Decentralized Approach

Curriculum Developers and Managers of IT are motivated to seek innovations that drive a decentralized diffusion process

A more cost-efficient system is proliferated compared to a system of professional change agents managing the diffusion process

User self-reliance is encouraged

A decentralized approach is more publicly popular

Disadvantage to a decentralized approach is that technical expertise may be difficult to bring to bear and that a high level of expertise may be required to participate in the processes

This is not the case in this innovation with Adobe Captivate due to its user-friendly and low-tech expectations

Evaluation may consist of virtual or actual visits to the user sites for feedback and real time feedback or IT issues.

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Change Agents

Middle Managers of Production, Inspection and Quality Control best fit the role as change agents

1. Develop needs for change based upon time constraints that precludes employees participating in initial and recurrent training

2. Establishes an information-exchange relationship.

3. Diagnosis existing problems and suggests solutions to increase production while enabling participation in training.

4. Creates an intent in the clients (employees, customers) to change.

5. Translates an intent into action.

6. Assists in the stabilization of adoption and prevents discontinuance via support of innovation.

7. Strives to achieve a terminal relationship as the innovation diffuses into a beneficial and effective means to conduct instruction and learning events.

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Critical Mass

4 Strategies for Meeting Critical Mass

Upper management of company and customers are targeted of initial adoption

Adobe Captivate (or similar curriculum delivery products) are an inevitable innovation and will be adopted towards more efficient, flexible, and affordable means of instruction

This innovation will be introduced to customers and mid-level management groups who are more innovative

Incentives for early adoption include less non-billable time to customers aircraft and services; more profitability for company

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Specific variables that make organizational

adoption different from individual adoption Processes of downsizing

Flexible employment practices

Vertical disintegration

Outsourcing

An increasing dependence on external complementary assets

All reduce the direct control and ownership which organizations have over these resources

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Adobe Captivate 5.5 video links http://www.youtube.com/watch?v=dPo62PRFHEY&feature=re

lated

http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=player_detailpage

http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=player_detailpage

http://www.youtube.com/watch?v=dnfbhnxprRk&feature=player_detailpage

http://www.youtube.com/watch?v=ZMSRYI0VY50&feature=player_detailpage

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INNOVATIONS FOR MULTIMEDIA PRESENTATIONS

Adobe Captivate Managing electronic course materials

Effective strategies to develop teaching-learning communities

Alternate forms of assessment

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References: http://www.lib.umd.edu/UES/bestpractices.pdf http://www.adobe.com/products/captivate/reviews-awards.html http://rjacquez.com/read-all-about-it-introducing-adobe-captivate-

5-5-and-adobe- elearning-suite-2-5/ "Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In

Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.

MarketWatch.com". http://www.marketwatch.com/story/adobe-unveils-elearning-suite-2-captivate-5-2010-05-04. Retrieved 2011-07-04

Rogers, E. M. (1995). Diffusion of Innovations, 4th edition. New York: Free Press.