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ITC/TEPC Workshop 1 May 14 – 17, 2013

Develop trade advisers and exporters’ capacity to identify attractive markets and understand the key success criteria to enter a target market

Researching and Analysing Export Markets The fours days (May 14 Tues – May 17 Friday, 2013) workshop cum training programme on Researching and Analysing Export Markets, jointly organized by International Trade Centre (ITC) in Geneva and Trade and Export Promotion Centre (TEPC) in Nepal, concluded on a highly productive note, yesterday. This capacity building initiatives on market analysis and research for exporters, trade analysts and staff of Trade Support Institutions (TSIs) in Nepal, is part of USAID’s and the E.U.’s overall partnership with the ITC to improve global transparency of international trade, directly empowering SMEs, trade advisers and policy makers to make better trade related decisions. The objective of this programme that includes a series of 3 face-to-face workshops and remote mentoring over the period of next three months is to reinforce the capacities in: • Identifying potential markets using a quantitative market scanning

methodology, and • Preparing a piece of market research to support an export strategy

It is expected that trade advisers and market analysts after completing this training programme will provide better advice to their exporting companies, and exporters will obtain greater knowledge to research international markets by developing an actionable market research report of immediate relevance to their company’s products or services. For more information, visit www.intracen.org Let’s stay connected