dlf emporio annual preview ppt
TRANSCRIPT
DLF Emporio
Facebook Statistics
• Timeline: August 2011 –April 2012
Number of fans at the beginning: 3,064Number of fans till date: ~ 25,000
September StatsNew Likes: ~818Lifetime likes: 4933
62% of fans are females and 33% of fans are males.Potential customers based on likes range from age 18-34Likes from other countries such as US, Bangladesh, Pakistan, widening the customer base.
September Activity
September Creatives
September Creatives
October Stats New Likes: ~512Lifetime likes: 5120
57% of fans are females and 39% of fans are males.Potential customers based on likes range from age 18-34The trend says in coming years India will be the next fashion hub for designers as very young designers are budding in the country more than ever.
October Activity
October Creatives
November Stats New Likes: ~536Lifetime likes: 5813
40% of fans are females and 56% of fans are males.Potential customers based on likes range from age 18-34DLF Emporio is not only famous in Delhi but other parts of the country as well specially the ones adjacent to Delhi.
November Activity
November Creatives
December Stats New Likes: ~676Lifetime likes: 6096
The total post views are about 190,657 and increased by 28% than the previous month. Daily active users are 1633The post feedback (number of likes and comments made on the news feed story) and the impressions of each post have increased by 19% as compared to last month.
December Activity
December Creatives
December Creatives
January Stats New Likes: ~1960Lifetime likes: 8904
January Activity
January Creative
February StatsNew Likes: ~1466Lifetime likes: ~10,360
February Activity
February Creative
February Creative
February Creative
February Creative
March Stats New Likes: ~1835Lifetime likes: ~12,250
37% fans are females and 63% fans are males.Majority of the people are in the segment 18 to 24 years.Total reach has shown a steady rise and increased by 61% over the period of study
March Activity
March Activity
March Creative
March Creative
March Creative
March Creative
March Creative
April Stats New Likes: ~9417Lifetime likes: ~19,000
There were 3,103 views of the Facebook wallTotal reach: Has shown a steady rise and increased by 20% over the period of studyViral Reach ( The unique number of people who saw a story published by their friend about our page) has been on a rise and averaged at about 10,724
April Activity
April Creative x 6 (one per week)
April Creative x 6 (one per week)
April Creative x 4
April Creative Newsletter
Twitter Mentions from fans:
Favourites/retweets Tweets by followers:
FAMOUS PERSONALITIES WHO ARE FOLLOWING US ON TWITTER DURING LSF
2012
Sharon Haver
• She is followed by Bergdorf Goodman, Versace, Gilt Groupe, Teen Vouge, DKNY PR Girl, Louis Vuitton U.S.
• She is a Fashion, beauty, style & brains from fashion expert. FocusOnStyle.com online since 1999. Stylist turned EiC & CEO!
Jetset Magazine
Jetset is the #1 affluent lifestyle print and online resource with a targeted VIP subscriber list of the wealthiest 1% in the world.
It has a follower count of 38,239
Naina
• Official Photographer for Bally Swiss
• With a follower base of 10,203
Bottega Vaneta
The Collection @ UB CITYhttp://www.thecollection-ubci
ty.com
Karen Kendell Marcus
Fashion Jewelry and Accessories: WearingDesigner provides trends, information, and new products to help retailers in the fashion industry.
Followed by Bloomingdales, Bergdorf Goodman etc
Gaurav Gupta Designer
RETWEETS AND MENTIONS
During LSF 2012
Mentions
Mentions
Mentions
Mentions
Mentions
Mentions
Mentions
You-Tube
You-Tube
Thank You!