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  • Docklands Light Rail

    MAYOR OF LONDON Transport for London

    Docklands Light Rail Signs standard Issue 2

  • ContentsDocklands Light Rail Sign Standards


    The way a company expresses itself, its public ‘tone of voice’, affects the attitude of our customers towards us. The way in which information is given, is in many cases, crucial to its understanding or acceptance.

    An important element in this expression is signage, which must project an image of efficiency, consistency and modernity. Signing of facilities has also to function on an operational level, moving customers through the system safely.

    The detailed information in this standard represents the culmination of thorough research, design and development. By careful and consistent application of this standard we will further enhance the image of the Docklands Light Railway (DLR) network in London.

  • ContentsSign types


    1.1 Introduction 1.2 Colour 1.3 Lettering 1.4 Typography 1.5 Arrows 1.6 Panel sizes

    1.7 Radius corners 1.8 Viewing distances 1.9 Pictograms

    2.1 Introduction 2.2 Pole mounted

    identifiers 2.3 Totems 2.4 Fascias 2.5 Platform station


    3.1 Introduction 3.2 Basic layout 3.3 Alignment 3.4 Direction of travel

    information 3.5 Destinations

    3.6 Penalty fare notice 3.7 Line identifiers

    4.1 Introduction 4.2 Basic layout 4.3 Way out from

    station signs

    1.0 Basic elements

    2.0 Station identifiers

    3.0 Line diagrams

    4.0 Directional signs

    5.1 Introduction 5.2 Safety and related

    signs 5.3 Information panel

    headers 5.4 Electronic signs

    5.0 Additional signs

    6.1 Introduction 6.2 Sign levels 6.3 Platform sign locations 6.4 Line diagram locations 6.5 Positioning of

    information units

    6.0 Positioning of signs

    Docklands Light Rail Sign Standards

  • Sign types 1.0

    1.1 Introduction 1.2 Colour 1.3 Lettering 1.4 Typography 1.5 Arrows 1.6 Panel sizes 1.7 Radius corners 1.8 Viewing distances 1.9 Pictograms

    1.0 Basic elements

    Docklands Light Rail Sign Standards Contents

  • 1.1ContentsBasic elements

    1.1 Introduction

    The basic elements of the Docklands Light Railway sign system are the roundel, the house and line colours and the New Johnston typeface.

    The value of the roundel itself can hardly be overestimated. It is one of the world’s best known symbols and carries a tremendous weight of goodwill. In order to preserve its value, the rules in this section for its reproduction and application must be strictly adhered to.

    Colours are similarly important. Approved NCS colour references should always be used when specifying colours. The New Johnston typeface is representative of the Transport for London ‘tone of voice’. Its friendly, yet authoritative appearance has been a familiar and reassuring sight for decades.

  • 1.2ContentsBasic elements

    1.2 Colour

    The house colour for Docklands Light Railway signing is DLR turquoise, but there are other colours, shown on this page, which are to be used when producing DLR signing.

    NCS (Natural Colour System) references are given for all sign materials.

    It should be noted that quality control is vital to ensure accurate colour matching and that checks must be carried out during manufacture and on

    must be carried out during manufacture and on delivery of signs. A4 size NCS colour swatches can be purchased from:

    NCS Colour Centre 71 Ancastle Green Henley-on-Thames Oxfordshire RG9 1TS

    Telephone 01491 411717

    Corporate blue NCS S 3560-R80B

    DLR turquoise NCS S 2050-B50G

    Corporate black NCS S 9000-N

    Corporate white NCS S 0500-N

    Safety yellow NCS S 0580-Y10R

    Safety blue NCS S 3065-R90B

    Safety red NCS S 1085-Y80R

    Safety green NCS S 3065-G10Y

    Corporate grey NCS S 4005-R80B

  • 1.3ContentsBasic elements

    1.3 Lettering

    New Johnston Medium is Docklands Light Railway’s corporate typeface and is used for all signing within the passenger environment, and for a wide range of publicity and other material.

    It is highly legible and yet ‘friendly’ in tone.

    Lettering must be shown in Corporate blue (NCS S 3560-R80B) unless stated otherwise. It is to be upper and lower case, not capitals only, and initial capitals are used only for the beginning of a message or for proper names. The use of upper and lower case letters enhances readability when text statements longer than one word are made.

    ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890£/.,‘’():; New Johnston (NJTFL) Medium

  • 1.4ContentsBasic elements

    1.4 Typography

    Line spacing is based on the height of the lower case letter ‘x’. One ‘x’ is the standard minimum between two lines of information.

    When information in more than one size of lettering is used, the larger ‘x’ height should be used to separate the two lines of differing size. The smaller letter size is normally 70% of the larger size.

    Unless the function of the sign dictates otherwise, text is ranged left.

    Where line spacing is used to split direction, a double line space is used between.

    Linespacing principles

    x xx

    Linespacing Linespacing principles

    x xx

    Direction One Subtext

    Direction One Subtext


    xxx xx xx x

  • 1.5ContentsBasic elements

    1.5 Arrows

    This is the standard design of arrow for Docklands Light Railway, and its proportions must not be altered.

    Arrows indicating direction to the left, straight ahead or down should be placed left hand side of the first line of the message.

    Arrows indicating direction to the right should be placed at the right hand side of the first line of the message.

    Sign messages should be ranged left to right according to the direction indicated by the arrow.

    Where one sign message is subsidiary to another and is in a smaller size of lettering, an arrow should only be included with the main message.

    The diagram and examples give the position of the arrow relative to the message.

    The size of the arrow is related to the capital height (CH) of the message as shown. Arrows directing vertically up or down are centred on the capital height.

    2.5 X 2.5 X





    Message X

    Visually centre vertical arrows on capital height of type

    Arrow height in this position equals capital height of type


  • 1.6ContentsBasic elements

    1.6 Panel sizes

    The panels of the sign system are based on a 50mm x 50mm grid.

    The choice of panel depends on:

    · Lettering size for optimum legibility. · Length of message or messages to be contained. · Architectural considerations, for example space

    available and/or surface decoration.

    · Juxtaposition with other signs.

    Some scaled down examples of panel sizes are shown on this page superimposed over the grid.

    Panel sizes which do not conform to the 50 x 50mm grid may only be used in exceptional circumstances, for example when incorporated into an architectural feature or printed onto wall-cladding panels.

    750 x 250 1000 x 250 1250 x 250

    1250 x 4001000 x 350750 x 300

    750 x 500 1000 x 750 1250 x 1000

    1000 x 1000750 x 750

    All measurements are in mm

  • 1.7ContentsBasic elements

    1.7 Radius corners

    Every sign panel which does not incorporate a structural frame should have a radius corner.

    Radius corners on panels measuring less than 625cm2 should be 4mm.

    Panels measuring between 625cm2 and 1600cm2

    have 8mm radius corners.

    Panels measuring more than 1600cm2 have 10mm radius corners.

    Panels less than 625cm2

    Panels between 625cm2 and 1600cm2

    R 4mm

    R 8mm

    R 10mm

  • 1.8ContentsBasic elements

    1.8 Viewing distances

    As a guide this chart shows the distance at which certain sizes of lettering can be read by a person with normal eyesight.

    The data obtained can be used to determine the minimum letter size for any sign. Other considerations, such as architectural features or

    space restrictions may influence the final choice of letter size, but the optimum size may be used wherever possible.

    Use of unnecessarily large letters must be avoided.






















    0 2 4 6 8 10 20 30 40 50 60

    Distance from sign in metres

    C ap

    h ei

    gh t i

    n m

    ill im

    et re


  • 1.9ContentsBasic elements

    1.9 Pictograms

    Pictograms are used increasingly to provide information for those who may have difficulties with the text. The pictograms on the following page represent:

    A. Alarm point To be used on various safety and related signing along with other dedicated safety pictograms. Must always be used on appropriate safety colour.

    B. Buses Accompanies London Buses logo and coach station logos when used on directional signage.

    C. Trams Accompanies London Trams logo when used on directional signage.

    D. Riv


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