dm presentation lbs - 123seminarsonly.com · • business – allows*for*realn4me*analy4cs* ......
TRANSCRIPT
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Overview
“Knowledge of the end user’s loca4on will
be used to deliver relevant, 4mely, and
engaging content and informa4on.”
Took off at A
us4n’s SXSW
in 2009
Gowalla vs. Foursquare Uses & the Future
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Game-‐based Compete with Friends
Become Mayor Collect Badges
Incen:ves Coupons Deals
Over 5 million Foursquare users
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Discovery-‐based Collect Stamps Focused on Aesthe4cs Share and discover
Pictures Tips
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Uses & The Future
• Social Networking – Allows friends and nearby people know
your loca4on – Discover new places through sharing – Share 4ps and secrets about places
• Business – Allows for real-‐4me analy4cs – Interact with customers directly (True direct
marke4ng) – Offer discounts and promo4ons – Build customer loyalty
• Future – Mone4zing loca4on-‐based services
• Effec4vely target consumers • Mobile Adver4sing is expected to be a $7 billion market in the next four years
• Loca4on-‐based Service growth is 4ed to smartphone growth