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Media Planner 2010

DMEDMEWe Know

The HME Media Group’s multi-media platform provides multiple avenues for reaching HME professionals. With three publications, HME Business, Mobility Management and Respiratory & Sleep Management, as well as e-letters and three Web sites, hme-business.com, mobilitymgmt.com and respiratorysleepmgmt.com, along with a host of custom media options, we can maximize your exposure to the durable medical equipment market.

The HME Media Group’s audience includes HME providers, rehab technology suppliers, hospitals with HME, pharmacies selling HME, respiratory therapists, occupational/physical therapists, VAs, sleep labs and rehab centers.

We provide that audience with how-to information, business and management strategies, funding and legislative updates, real-world solutions for clinicians, breaking news, the latest technology and product innovations.

Only the HME Media Group can provide you with such a broad array of marketing opportunities for this vital industry. With the HME Media Group your marketing message will get the deepest penetration in the HME industry.

Management Solutions, Technology and Products for the HME Professional

In-depth Coverage of Seating and Mobility

In-depth Coverage of Sleep, Oxygen and Asthma

HME Media Group n Media Planner n 2010 www.hmemediagroup.com 1

Sources: *June 2009 BPA statement, **iiON Advantage, Inc 9/08

TiTled decision-MaKers*

More than 75% of our subscribers are titled decision-makers who have the power to buy your products and services.

soluTions Based reporTing

HME Business is the only tabloid-size publication dedicated to providing DMEs with business, operations and management strategies that will help them thrive in today’s challenging home care environment.

HMe Business suBscriBers can groW Your MarKeTsHare**

41% Bought products or services that were advertised or read about in an article

61.1% Visited an advertiser’s Web site, sent an e-mail or called their 800 number

77.4% Discussed an ad or article with someone else in their organization

WWW.HMe-Business.coM n e-source

HME Business online is designed to give you daily access to an active purchasing audience, a powerful branding tool and lead generation. Our online content is the portal for HME breaking news, legislative and funding updates, industry blogs and podcasts and includes a valuable 10-year DME archive and a searchable product directory. Our weekly e-letter, e-Source, offers you a repetitive branding opportunity for your marketing message.

HMe Business

circulationBusiness caTegories

HME Dealer/Provider; Hospital-Based HME Dealer/Provider14,394 n 83.1%

Home care Dept./Product Line at a Pharmacy, Independent/Chain Drug Store2,003 n 11.6%

Rehab Clinic/Hospital/Private Practice for Respiratory/Physical/Occupational Therapy702 n 4.1%

Distributors211 n 1.2%

JoB FuncTions

Company Official, Management Personnel, Home Health Director/Administrator 13,036 n 75.3%

Physical/Rehab/Occupational Therapists or Licensed Medical Professional 1,792 n 10.4%

Sales/Marketing Professional 1,147 n 6.6%

Others1,335 n 7.7%

75.3%

10.4%6.6%7.7%

83.1%

11.6%4.1%1.2%

HME Business n Mobility Management n Respiratory & Sleep Management2 www.hmemediagroup.com

2010 editorial calendar

Issues and Closings

Features/Special Themes and Editions

Products Bonus Distribution and Advertiser Bonuses

January Ad Space: 12/2 Materials: 12/9

THE HMEB “BIG 10” LIST FOR 2010 The top trends, business opportunities and technologies to watch for in 2010

How CPAP Compliance can Improve the Bottom Line

Problem Solver: Incontinence

Product Solutions: Bariatrics

February Ad Space: 1/4 Materials: 1/11

Software Series: Software & Operations

Oxygen Market Update: Regulatory & Marketplace Realities

Problem Solver: Oxygen Product Solutions: Compression

March Ad Space: 1/29 Materials: 2/5

SPECIAL EDITION: Business Management for Today’s HME ProviderA look at top business strategies and tactics providers are using to hone their edge in terms of controlling costs, boosting efficiency and pursuing new opportunities.

Special coverage on education opportunities, as well as how providers can carve out a solid niche in their marketplace.

Problem Solver: Accreditation Product Solutions: Financial Services

BONUS DISTRIBUTION: Medtrade Spring May 11-13 Las Vegas, NV

April Ad Space: 3/8 Materials: 3/15

Software Series: Software & Document Management

Cash Sales! Retail Heroes: Profiles in cash sales savvy

Problem Solver: Beds & Support Surfaces

Product Solutions: Home Access

May Ad Space: 4/5 Materials: 4/12

MEDTRADE SPRING ISSUE

Business Management: Benchmarking

Power Mobility Update

Problem Solver: Diabetes

Product Solutions: Bath Safety

BONUS DISTRIBUTION: Medtrade Spring May 11-13 Las Vegas, NV

June Ad Space: 5/3 Materials: 5/10

ANNUAL BUYER’S GUIDE ISSUE BONUS DISTRIBUTION:Heartland Conference June 7-10 Waterloo, IA

Advertiser Bonus! Up to 5 free listings & 4-color logo


Issues and Closings



July Ad Space: 6/3Materials: 6/10

Special Edition: HME How-To Handbook Everything from Accreditation to Software; how to select, prepare and chose the right HME products and services.

Advertiser Bonus! Exclusive Category Sponsorships Available

August Ad Space: 7/2 Materials: 7/9

CASH SALES SPECIAL EDITIONThe point of sale learning curve Plus! Software and Cash Sales; a review of point of sales systems available from software vendors

Problem Solver: Bariatrics

Product Solutions: CPAPs

September Ad Space: 8/4 Materials: 8/11

Business Management: Inventory Management

Beds & Support Surfaces 101

Problem Solver: Compression Product Solution: Power Chairs

October Ad Space: 9/2 Materials: 9/9

Software Series: Our yearly round-up of top HME software offerings

Diabetes: Footcare

Problem Solver: Bath Safety/ADLs

Product Solutions: Beds & Support Surfaces

Advertiser Bonus! All advertisers guaranteed software product releases in our sister publications, Mobility Management and Respiratory & Sleep Management

November Ad Space: 10/4 Materials: 10/11

MEDTRADE FALL ISSUE

2011 Funding Update

Business Management: Delivery Fleet Management

Problem Solver: Auto Access Product Solutions: Oxygen

BONUS DISTRIBUTION: Medtrade Fall November 15-17 Atlanta, GA

Advertiser Bonus! Advertisers in October & November receive a product sponsorship in our pre & post Medtrade e-letter

December Ad Space: 11/4 Materials: 11/11

Bariatrics & Wound Care

Financial Services for HME: The A/R, insurance, finance and other services available to today’s provider

Problem Solver: Software Product Solutions: Incontinence

AARC


2010 rate card

prinT ads 1X 3X 6X 9X 12X 24X 27X 30XFull Page $5,435 $5,330 $4,965 $4,795 $4,630 $3,390 $2,935 $2,495 1/2 Vertical $4,000 $3,765 $3,530 $3,305 $3,225 $2,500 $2,170 $1,835 1/2 Horizontal $4,000 $3,765 $3,530 $3,305 $3,225 $2,500 $2,170 $1,835 1/2 Island $4,000 $3,765 $3,530 $3,305 $3,225 $2,500 $2,170 $1,835 1/3 Page $2,690 $2,510 $2,380 $2,275 $2,205 $1,680 $1,455 $1,235 1/4 Page $2,245 $2,130 $2,020 $1,940 $1,860 $1,395 $1,215 $1,025

color cHargesStandard $5704 color $1,1651/3 page or less Standard $4604 color $755

cover/special posiTionsBack Cover or Inside Front Cover 15% premiumInside Back Cover 10% premium

EFFECTIVE JANUARy 2010

ad sizesFull Page – Live 9 1/4" x 11 1/4"Full Page – Trim 10 1/4" x 12 1/4"Full Page – Bleed 10 1/2" x 12 1/2"1/2 Vertical 4 5/8" x 11 1/4"1/2 Horizontal 9 1/4" x 5 1/2"1/2 Island 6" x 9" 1/3 Vertical 2 7/8" x 11 1/4"1/3 Horizontal (square) 6" x 5 1/2"1/4 Vertical 4 1/2" x 5 1/2"

online

lisT renTalsOur subscriber mailing list/e-mail list is available to rent. To view our datacards, visit www.meritdirect.com/1105. For more information, contact Jeff Moriarty at MeritDirect, (518) 608-5066, [email protected].

HMe-Business.coMDog Ear (Minimized Image 100 x 100, Revealed Image 650 x 650) $795Top Leaderboard (728 x 90) $625Left Navigation Button (120 x 60) $250Scrolling Marquee (920 x 30 w/opt. logo/image) $625Top Banner (468 x 60) $500Middle Banner (468 x 60) $425Skyscraper (160 x 600) $550Right large button (160 x 120) $395Product by Category Sponsorship (sold on a yearly basis) $105/month Product by Company sponsorship (sold on a yearly basis) $125/monthNew Products on the Home Page $225Medtrade Showcase on the Home Page $500/3 monthsSponsored Text Links $195Preferred Vendor (sold on a yearly basis) $295/monthSolution Center Sponsor $350

Online rates are monthly & net unless otherwise noted. Leaderboard rotates 2x, other home page banners/buttons 4x.

direcTorYPowered by MediaBrains: Contact Jay Steffey at (239) 594-3216, [email protected]

e-source (WeeKlY e-leTTer)Leaderboard (700 x 90) $685Top Banner (468 x 60) $395Skyscraper (120 x 350) $425Top Button (160 x 120) $300Featured Editorial Banner $275New Product Gallery $245

cusToM Media & lead generaTionn Webcastsn Podcastsn Custom micro-sites including Info Centersn Case studiesn White papersn Product comparisonsn Videosn Co-branded e=mail campaignsPlease contact publisher for pricing


MoBility ManageMent

in-depTH coverage oF seaTing & MoBiliTY

Mobility Management is the only DME industry magazine, Web site and e-letters to offer intensive coverage on complex rehab and clinical issues, such as customized seating systems, early-intervention mobility, managing tone and the evolving challenges of cerebral palsy.

“essenTial” To MoBiliTY and reHaB proFessionals

Compared to the other HME magazines, Mobility Management is considered the most essential for mobility and rehab information by more than a 2-to-1 margin*.

Business caTegories

HME Dealer/Provider/Mobility Retailer7,632 n 63.4%

Rehab Technology Supplier 1,103 n 9.2%

Rehab Hospital, Rehab Center/VA Healthcare Facility/Hospital with Mobility Products1,413 n 11.7%

Pharmacy/Drugstore with Mobility Products1,164 n 9.7%

OT/PT or other licensed medical professional in private practice273 n 2.3%

Wholesaler/Distributor of Mobility Products240 n 2.0%

Others allied to the field including Service/Repair Centers for Mobility Products216 n 1.7%

Sources: June 2009 BPA Statement* iiON Advantage, Inc. March 08** IMS, July 09

circulation

#1 in MarKeTsHare

Advertising goes where advertising pays; Mobility Management is #1 in mobility/rehab marketshare at 50%.**

WWW.MoBiliTYMgMT.coM n eMoBiliTY n eMoBiliTY producTs & TecHnologY

Mobility Management online is devoted exclusively to mobility and rehab and designed to give you daily access to an active purchasing audience, a powerful branding tool and lead generation. Our online content includes breaking news, seating & positioning case studies, product comparison charts, exclusive seating & mobility event coverage and a rich rehab archive.

43.1%

13.8%

29.2%

3.7%7.7%

JoB TiTles

President/Owner 5,194 n 43.1%

Rehab Specialist, RTS, CRTS, ATP, OT/PT or other licensed medical professional 1,665 n 13.8%

Vice President/Director/Executive/Manager 3,515 n 29.2%

Director/Manager of Sales/Marketing 923 n 7.7%

Purchasing Agents and others 744 n 6.2%


Issues and Closings

Special Themes, Features and Supplements

Marketplaces and Resource Guide

Bonus Distribution and Added Value

January Ad Space: 11/24 Materials: 12/1

ANNUAL NEW PRODUCTS ISSUE

PLUS! Rehab decision-makers tell how they chose rehab products

Advertiser Bonus! Advertisers in this issue receive an additional 1/4 page spotlight for their new product

February Ad Space: 12/21 Materials: 12/29

Seating & Positioning Series:What Tilt Can Do

Auto Access PLUS! Special NMEDA Report

Lift & Transfer Lift chairs, patient lift and transfer equipment

Adaptive Automotive Products

BONUS DISTRIBUTION: NMEDA February 10-12 Reno, NV


Pediatrics: Spinal Bifida

Manual Chairs: The Aluminum - Titanium DebatePLUS! Propulsion

Standing & Walking AidsStanding wheelchairs, canes, walkers, rollators, gait-trainers, lift chairs

Power ChairsConsumer, rehab, power assist, standing, pediatric, bariatric

Seating & Positioning Special Edition Ad Space: 1/25 Materials: 1/29

Seating’s “Other” Benefits: Assessing & Creating Systems to Maximize Respiration, Vision & Client Communications

Hardware Roundup: Product pictorial of laterals, abductors, adductors, footrests, head positioning systems, armrests and wheelchair backs

BONUS DISTRIBUTION:International Seating Symposium March 10-13 Vancouver, Canada


Cushion Comparo

Seating & Positioning Series: The Benefits of Standing & Gait Training

Manual ChairsStandard, lightweight, ultralightweight

Scooters & AccessoriesScooters, tires, wheels, scooter ramps & lifts

Advertiser Bonus!Cushion advertisers receive additional comparo listings

BONUS DISTRIBUTION:NSM April 16-20

Consumer Edition Ad Space: 2/23 Materials: 3/1

Who We Are: Mobility Consumers’ Personal Stories

PLUS! Stats, Demographics and Research

Accessibility: At home and in the community

BONUS DISTRIBUTION:Abilities Expo April 9-11 Los Angeles, CAAbilities Expo May 21-23 New york Metro



Seating & Positioning Series: ALS

Nighttime Positioning: Beds, Mattresses and Support Surfaces

Home/Auto Ramps & Lifts

Bath SafetyGrab bars, safety rails, bath lifts, transfer benches/boards, commodes

BONUS DISTRIBUTION:Medtrade Spring May 11-15 Las Vegas, NV


Seating & Positioning Series:The Anatomy of Bariatric Mobility

The Consumer Survey:What rehab/mobility equipment end-users and caregivers are purchasing and what products they would like to see more of

SeatingSeating systems, cushions, wedges, bases, pressure mapping, car seats

Mobility Hard PartsTires, wheels, batteries & chargers, handgrips/headrests, footplates, armrests

BONUS DISTRIBUTION:Heartland Conference June 7-10 Waterloo, IA



Issues and Closings

Special Themes, Features and Supplements

Marketplaces and Resource Guide

Bonus Distribution and Added Value

July Ad Space: 5/27 Materials: 6/3

Special How-To Rehab HandbookRehab Products & Services

Advertiser Bonus!Exclusive full-page how-to sponsorships

August Ad Space: 6/28 Materials:7/2

The Seating & Positioning Survey

Scooter Comparo

PediatricsWheelchairs, strollers, standing/walking aids, seating & positioning

Wheelchair Backs

Advertiser Bonus! Scooter advertisers receive additional comparo listings

Pediatrics Special Edition Ad Space: 6/28 Materials: 7/2

Growth Opportunities: Assessing for the Present & Future

Sitting, Standing, Walking, Rolling: How Different Modes of Mobility Impact Child Development

BONUS DISTRIBUTION:Medtrade Fall November 15-17 Atlanta, GA


Power Chair Comparo

Seating & Positioning Series: The common causes of pain and how to assess for and relieve it

Nighttime PositioningBeds, support surfaces, wedges, pressure mapping, positioning equipment for sleep

Senior Mobility Consumer power, scooters, bath safety, home accessibility, ADLs

Advertiser Bonus!Power chair advertisers receive additional comparo listings


The Wheelchair Survey:Readers’ survey on their manual & power purchasing plans

Wheelchair Backs Comparo

Rehab Resources, Education and Training

Bariatric MobilityWheelchairs, scooters, beds, lift chairs, transfer equipment, bath safety

Advertiser Bonus!Wheelchair back advertisers receive additional comparo listings

SCI Special Edition Ad Space: 8/26 Materials: 9/2

Living Well with SCI

The Great Debate: Manual vs. Power Mobility

Cushion Update: The Media, the Positioning, the Codes and the Distinctions


ISS 2011


MEDTRADE ISSUE

The Big Rehab ListTop product categories to watch in 2011 and their legislative & funding policies

Medtrade Productsincluding mobility/rehab software



2011 ANNUAL BUYER’S GUIDE

BONUS DISTRIBUTION:All 2011 mobility/rehab tradeshows

Advertiser Bonus!Up to 5 free listings & 4-color logo

2011 Rehab Calendar

Ad Space: 10/25 Materials: 10/31

Only 12 spots available

Advertiser Bonus!All sponsors get their 2011 mobility/rehab events and shows, educational seminars, conferences, in-services and more listed in the calendar.Plus! 3 new products listed on the calendar.


2010 rate card EFFECTIVE JANUARy 2010

prinT ads 1X 3X 6X 8X 12XFull Page $3,035 $2,875 $2,715 $2,575 $2,455 2/3 Page $2,335 $2,195 $2,070 $1,945 $1,875 1/2 Island $2,115 $2,005 $1,910 $1,770 $1,710 1/2 Page $1,970 $1,875 $1,770 $1,650 $1,555 1/3 Vertical $1,495 $1,405 $1,335 $1,245 $1,220 1/3 Square $1,385 $1,315 $1,245 $1,180 $1,155 1/4 Page $1,145 $1,085 $1,040 $970 $940 1/6 Page $830 $790 $740 $710 $690

color cHarges 1/4 or 1/6 PageStandard $415 $2204 color $855 $435

cover/special posiTionsBack Cover 15% premiumInside Front Cover 15% premiumInside Back Cover 10% premium

online


MoBiliTYMgMT.coMDog Ear (Minimized Image 100 x 100, Revealed Image 650 x 650) $795Top Leaderboard (728 x 90) $625Left Navigation Button (120 x 60) $250Scrolling Marquee (920 x 30 w/opt. logo/image) $625Banner (468 x 60) $450Skyscraper (160 x 600) $550Right large button (160 x 120) $395Product by Category Sponsorship (sold on a yearly basis) $105/month Product by Company sponsorship (sold on a yearly basis) $125/monthNew Products on the Home Page $225Technology/Service of the Month Sponsorship $450Sponsored Text Links $195Preferred Vendor (sold on a yearly basis) $295/monthSolution Center Sponsor $350

Online rates are monthly & net. Leaderboard rotates 2x, other home page banners/buttons 4x.

e-leTTers/eMoBiliTYLeaderboard (700 x 90) $685Top Banner (468 x 60) $535Middle Banner (468 x 60) $535

eMoBiliTY producTs & TecHnologYQ & A $535Product Showcase $105


cusToM Media & lead generaTionn Webcastsn Podcastsn Custom micro-sites

including Info Centersn Case studies

Please contact publisher for pricing

consuMer ediTionFull Page, 4 Color $1,865 1/2 Page, 4 Color $1,230 1/2 Page, B&W $865

ad sizesTrim Size: 8" x 10 3/4" Bleed Size: 8 1/4" x 11" Live Size Bleed SizeFull page 7 1/2" x 10 1/4" 8 1/4" x 11"2/3 vertical 4 3/8" x 9 1/2" 5 1/8" x 11"1/2 horizontal 6 1/2" x 4 1/2" 8 1/4" x 5 1/2"1/2 island 4 1/4" x 6 1/2" n/a1/3 vertical 2 1/8" x 9 1/2" n/a1/3 square 4 3/8" x 4 1/4" n/a1/4 vertical 3 1/4" x 4 5/8" n/a1/6 vertical 2 1/8" x 4 1/4" n/a

n White papersn Product comparisonsn Videosn Co-branded e-mail

campaigns


circulation

Source: June 2009 BPA Statement

resPiratory & sleeP ManageMent

in-depTH coverage oF sleep, oxYgen and asTHMa

Respiratory & Sleep Management is the only DME industry magazine, Web site and e-letter devoted exclusively to oxygen, sleep and asthma — offering solutions for the HME professional on topics such as improving CPAP compliance, home ventilation, oxygen reform, sleep and Alzheimer’s, and continuous vs. pulse dose therapy.

THe poWer oF THe rT

Respiratory & Sleep Management targets home care respiratory therapists who interact with patients daily. These valuable referral sources influence DME equipment purchases by spotting marketplace trends, individualizing treatment and integrating clinically viable sleep, oxygen and asthma technology.

WWW.respiraTorY sleepMgMT.coM n e-spire

Respiratory & Sleep Management online is designed to give you daily access to an active purchasing audience, a powerful branding tool and lead generation. Our online content includes breaking news, RT blogs, respiratory case studies, CPAP/Bi-Level product comparison charts, sleep and oxygen event coverage, a searchable product database and exclusive surveys.

JoB TiTles

President/Owner 3,147 n 25.7%

Vice President/Director/Executive/Manager 6,320 n 52.6%

Respiratory Therapist/Other Licensed Medical Professional 1,517 n 12.4%

Director/Manager of Sales/Marketing 729 n 5.9%

Purchasing Agent 244 n 2%

Other Titled and Non-Titled Personnel291 n 2.4%

Business caTegories

HME/Respiratory Dealer/Provider 9,025 n 73.7%

Pharmacy/Drugstore and Hospital-based HME providers with Respiratory Products 1,589 n 13%

Sleep Lab/Clinic 811 n 6.6%

RT or other Licensed Medical Professional in Private Practice/@ HME Dealer 599 n 4.9%

Wholesaler/Distributor of Respiratory Products 113 n .9%

Others Allied to the Field111 n .9%

73.7%

13%6.6%4.9%

.9%

.9%



Issues and Closings



January/ February Ad Space: 11/18 Materials: 11/24

2010 New Products & Technologies HME Providers sound off on how they choose respiratory and sleep products

Advertiser Bonus! All advertisers in this issue receive a half-page product spotlight


Portable Oxygen Trends

Product Comparison: CPAPs/Bi-Level Devices

RSM Survey: What products RSM readers plan to purchase in the next 12 months

PediatricsVentilators, CPAPs, nPAPs, nebulizers, neonatal masks, filters

Monitoring & Testing EquipmentApnea monitors, oxygen analyzers, peak flow meters, concentrator monitors, pulse oximeters, regulators

Advertiser Bonus! Advertisers receive 3 listings in the Product Comparison

Advertiser Bonus! Exclusive advertiser data from RSM’s purchasing survey


Improving CPAP Compliance

Product Comparison: Oxygen Concentrators

Respiratory Cash SalesIncluding portable oxygen, CPAP accessories, asthma equipment, air purifiers, humidification

Nebulizers & Accessories

Advertiser Bonus!Advertisers receive 3 listings in the Product Comparison



SPECIAL RT ISSUE Sleep, COPD & Asthma Intervention

RT Case Studies

RSM Annual RT Survey

Medtrade Spring Products BONUS DISTRIBUTION:Medtrade Spring May 11-15 Las Vegas, NV

Advertiser Bonus!Up to 3 Medtrade Product listings

Advertiser Bonus!Exclusive Advertiser data from RSM’s RT Survey


SPECIAL SLEEP ISSUE

Review of CPAP Compliance Products

Product Comparison: Sleep Interfaces

RSM Survey: Readers rate CPAPs and bi-level devices including compliance features

APSS Products for HME BONUS DISTRIBUTION:APSS’ Sleep 2010 June 5-9 San Antonio, TXHeartland Conference June 7-10 Waterloo, IA

Advertiser Bonus!Advertisers receive 3 listings in the Product Comparison

Advertiser Bonus!Exclusive advertiser data from RSM’s CPAP survey


Issues and Closings



July/August Ad Space: 6/21 Materials: 6/25

Respiratory Case Studies:COPD, Sleep Apnea, Asthma, Ventilators

Pulse Oximetry Technology

Conserving DevicesLiquid, portable tank

Replacement PartsVents, masks, tubing, connectors, power and batteries, cannulas, filters


SPECIAL OXYGEN ISSUE

Oxygen Point & Counterpoint

Sleep Apnea & Oxygen Users

Oxygen AccessoriesCylinders, carts and racks, carrying cases

ConcentratorsStationary and portable


Technology & Solutions for CPAP Therapy Management

RSM Survey: Third Annual Oxygen Market Analysis

Respiratory Software

Respiratory Assistive DevicesVentilators, compressors, positive airway systems, bi-level machines

Advertiser Bonus! Exclusive Advertiser data from RSM’s Oxygen Survey


MEDTRADE FALL ISSUE

2011 Respiratory Funding Update

Sleep Compliance Spreading Beyond Medicare

Oxygen Reimbursement

Medtrade Fall Products BONUS DISTRIBUTION:Medtrade Fall November 15-17 Atlanta, GA


2011 Buyer’s Guide BONUS DISTRIBUTION:AARC Show Las Vegas

Medtrade Spring 2011

Medtrade Fall 2011

Advertiser Bonus! Up to 6 free listings and free 4-color logo


2010 rate card EFFECTIVE JANUARy 2010

prinT ads 1X 3X 6X 10X 12XFull Page $2,975 $2,815 $2,655 $2,520 $2,400 2/3 Page $2,275 $2,160 $2,030 $1,910 $1,835 1/2 Island $2,070 $1,950 $1,870 $1,735 $1,675 1/2 Page $1,930 $1,835 $1,735 $1,610 $1,525 1/3 Vertical $1,465 $1,380 $1,310 $1,220 $1,195 1/3 Square $1,355 $1,280 $1,220 $1,160 $1,130 1/4 Page $1,135 $1,080 $1,035 $970 $935 1/6 Page $815 $765 $725 $695 $675

color cHarges 1/4 or 1/6 PageStandard $415 $2154 color $835 $435

cover/special posiTionsBack Cover 15% premiumInside Front Cover 15% premiumInside Back Cover 10% premium

online


respiraTorYsleepMgMT.coMDog Ear (Minimized Image 100 x 100, Revealed Image 650 x 650) $795Top Leaderboard (728 x 90) $625Left Navigation Button (120 x 60) $250Scrolling Marquee (920 x 30 w/opt. logo/image) $625Banner (468 x 60) $450Skyscraper (160 x 600) $550Right large button (160 x 120) $395Product by Category Sponsorship (sold on a yearly basis) $105/month Product by Company sponsorship (sold on a yearly basis) $125/monthNew Products on the Home Page $225Real World Advice Sponsorship $500Sponsored Text Links $195Preferred Vendor (sold on a yearly basis) $295/monthSolution Center Sponsor $350Online rates are monthly & net.Leaderboard rotates 2x, other home page banners/buttons 4x.

e-spire (MonTHlY e-leTTer)Leaderboard (700 x 90) $685Top banner (468 x 60) $595Sleep banner (468 x 60) $595Oxygen banner (468 x 60) $595New Product Gallery $295


cusToM Media & lead generaTionn Webcastsn Podcastsn Custom micro-sites

including Info Centersn Case studies

Please contact publisher for pricing

ad sizesTrim Size: 8" x 10 3/4" Bleed Size: 8 1/4" x 11" Live Size Bleed SizeFull page 7 1/2" x 10 1/4" 8 1/4" x 11"2/3 vertical 4 3/8" x 9 1/2" 5 1/8" x 11"1/2 horizontal 6 1/2" x 4 1/2" 8 1/4" x 5 1/2"1/2 island 4 1/4" x 6 1/2" n/a1/3 vertical 2 1/8" x 9 1/2" n/a1/3 square 4 3/8" x 4 1/4" n/a1/4 vertical 3 1/4" x 4 5/8" n/a1/6 vertical 2 1/8" x 4 1/4" n/a

n White papersn Product comparisonsn Videosn Co-branded e=mail

campaigns

Print ad sizes

1⁄2 Horizontal

1⁄3 square

1⁄3 vert. 2⁄3 vert.

1⁄2 island

Full page

1⁄4 vert.

1⁄6 vert.

Ad sizes are to scale. All bleed dimensions include 1/8" bleed for trim. For bleed ads, keep live copy 1/4" from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your sales representative. See Digital Advertising Specifications and Terms & Conditions for details.

Full page

1/2vert.

1/4vert.

1/3Horiz.

(square)

1/2Horizontal

1/2island

1/3vert.

HMe BusinessMoBiliTY ManageMenT and respiraTorY & sleep ManageMenT

DMEDMEWe Know

www.hmemediagroup.com

HME Business

www.hme-business.com

Mobility Management

www.mobilitymgmt.com

Respiratory & Sleep Management

www.respiratorysleepmgmt.com

9201 Oakdale Avenue

Chatsworth, CA 91311

(972) 687-6710

Fax (866) 779-9095

Advertising:

Karen Cavallo, Group Publisher,

[email protected]

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