dmf 2011, the future of digital marketing final

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The Future of Digital Marketing by Jos Jelier @jjelier vrijdag 2 december 2011

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The Future of Digital Marketing

by Jos Jelier

@jjeliervrijdag 2 december 2011

1997vrijdag 2 december 2011

Permission Marketing

“...engaging the customer in a dialogue - an interactive relationship“

vrijdag 2 december 2011

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Interruption marketing

• sending (commercial) messages to your public without explicit permission

• tv, magazines, banners, unsollicited e-mail, bumper stickers, toilet

vrijdag 2 december 2011

Interruption marketing

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© Seth Godinvrijdag 2 december 2011

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vrijdag 2 december 2011

Permission

Available Choices

Available Attention (time)

Time© Seth Godin

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How?• Thanks Philip and Seth

• Great vision, but...

How?vrijdag 2 december 2011

Serious challenges• Interruption marketing loses its effect

• Ads, Mailings, banners, print, etc.

• We need to apply

• Permission marketing

• Marketing 3.0

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Websiteclient portal

MailingsLetters

Internal External

IntranetMailings

FacebookMicroblogging

Forum Social Media

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vrijdag 2 december 2011

CMS

CRM

E-mail

Out-dated

vrijdag 2 december 2011

Websiteclient portal

MailingsLetters

Internal External

IntranetMailings

FacebookMicroblogging

Forum Social Media

People

Contentvrijdag 2 december 2011

Websiteclient portal

MailingsLetters

Internal External

IntranetMailings

FacebookMicroblogging

Forum Social Media

vrijdag 2 december 2011

Websiteclient portal

MailingsLetters

Internal External

IntranetMailings

FacebookMicroblogging

Forum Social Media

Actueel (up-to-date)

Beschikbaar (Available)

Compleet (Complete)

The web is the place for conversion

vrijdag 2 december 2011

Websiteclient portal

MailingsLetters

Internal External

IntranetMailings

FacebookMicroblogging

Forum Social Media

Empower your organization to start the conversation

People: CRM

Content: CMS

FREE

vrijdag 2 december 2011

Thank you!

@jjeliervrijdag 2 december 2011

Workshop Room

VIPLounge

Procurios

Stand E27KeynoteRoom

Walk straight ahead,we’re on the left

vrijdag 2 december 2011