dmr social media
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Des Moines Register beat blogs•60+ beat blogs by staffers
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50+ staff accounts. 46,000 followers.
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14 brand pages. 35,000 fans.
On Twitter: 800 people linked to us; 100 new followers
Social media in action: Slipknot death
12 percent of traffic from Facebook & Twitter
•Twitter feed on DesMoinesRegister.com
•Asked for fan remembrances on all platforms
•Blog posts as story evolved to provide context
Social media in action: Slipknot death