dmrc,dmrc advertising,airport advertising,outdoor advertising,ooh,billboard advertising
TRANSCRIPT
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 1/50
TDI International:Passport To Affluent Decision Making Consumers
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 2/50
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 3/50
3
India’s Leading Outdoor Advertiser
1. Pioneer of airport advertising for 28 years, with the largest outdoor network
2. Single largest airport advertiser in India, with strong pan-India execution skills3. Exclusive rights to 9 airports, 22 metro stations, and a media services agency4. Largest outdoor inventory with 600,000 display sites and over 500 customers
Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport
Advertising
Metro
Advertising
Media
Services
MAD
Services
■ Exclusive advertising rights for 9 airports across India
■ 5,500+ advertising sites spread across high visibility zones in airports
■ Exclusive advertising rights for 22 Delhi metro stations
■ 750 advertising sites spread across strategic locations at stations■ Specialized out of home media agency offering advertising solutions
■ Services include strategic planning, media buying and media execution
■ 40+ clients and 680 websites across mobile and Internet advertising
■ Strong international relationships with major ad-server networks
TDI Pioneer of Airport Advertising
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 4/50
4
West
BengalGujarat
Rajasthan
Delhi
Maharashtra
Kerala
Tamil
Nadu
We have created India’s Largest AdvertisingNetwork in the Fastest Growing Regions…
Ahmedabad
Traffic: 4.7 mn
Growth: 23%
Pune
Traffic:
3.3 mnGrowth: 17%
Goa
Traffic: 3.5 mn
Growth: 18%
Kolkata
Traffic: 10.3 mn
Growth: 7%
Chennai
Traffic: 12.9 mn
Growth: 7%
Delhi (Metro)
Traffic: 605.9 mn
Growth: 210%
Calicut
Traffic: 2.2 mn
Growth: 7%
Cochin
Traffic: 4.7 mn
Growth: 8%
Trivandrum
Traffic: 2.8 mn
Growth: 43%
Tirupati
Traffic: 0.2 mn
Growth: 38%
Source: Company presentation, AAI, DMRC; Note: T raffic refers to international & domestic passenger traffic for ’ 2012
1. Pioneered airport advertisingin India in 1986
2. First printed display in India foroutdoor developed
3. First tri-vision display in India
created4. First outdoor interactive kiosk
in India created
5. First audio-visual (digital)outdoor advertiser in India
6. First 360 degree tri-visiondisplays in India made
7. Started internet and mobileadvertising division in 2008 – the fastest growing industry
…By Pioneering the Industry andContinuously Innovating
Largest Advertising inventory developed
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 5/50
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 6/50
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 7/50
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 8/50
Delhi Metro – Reaches various SEC categories (1/4)
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 9/50
Delhi Metro – Reaches various SEC categories (2/4)
70% of the metro users belong to the middle class category
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 10/50
Delhi Metro – Reaches various SEC categories (3/4)
18% of metro users come from Upper Middle class category
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 11/50
Close to 60% of commuters belong to salaried class
Delhi Metro – Reaches various SEC categories (4/4)
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 12/50
Delhi Metro Advertising – Reaches all the demographic segments(1/3)
Predominantly Male close to 76%
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 13/50
Females, working women, Children
Delhi Metro Advertising – Reaches all the demographic segments(2/3)
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 14/50
Delhi Metro Advertising – Reaches all the demographic segments(3/3)
Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs ofage
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 15/50
Close to 80% of commuters comprises of Graduates and above and use metro everyday to commuteto their work place.
Delhi Metro Advertising – Creates top of mind recall by reinforcement
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 16/50
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 17/50
Consumer Durables - Philips
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 18/50
Real Estate - Nirala
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 19/50
Auto Components - MRF
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 20/50
Electricals – Crompton Greaves
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 21/50
Govt Bodies – Public Notices
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 22/50
Healthcare - Fortis
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 23/50
Media & Entertainment – Zee TV
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 24/50
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 25/50
FMCG - HUL
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 26/50
ki ll h b d k
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 27/50
Banking – Allahabad Bank
T i G j T i
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 28/50
Tourism – Gujarat Tourism
A bil T
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 29/50
Automobile - Toyota
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 30/50
Lif t l G i
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 31/50
Lifestyle - Grasim
R t il Vij S l
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 32/50
Retail – Vijay Sales
IT H d HCL
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 33/50
IT Hardware - HCL
IT Software Microsoft
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 34/50
IT Software - Microsoft
ITES IBM
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 35/50
ITES - IBM
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 36/50
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
Proposed Solution 1
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 37/50
Proposed Solution-1
Backlit Translite of 12’X6’ at Exit of the Platform
Proposed Solution 2
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 38/50
Proposed Solution-2
Backlit Translite of 38.3’X5.8’ at Entrance of the
Station
Proposed Solution-3
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 39/50
Proposed Solution-3
Backlit Translite of 5’X10’ at Entrance of the Platform
Proposed Solution-4
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 40/50
Proposed Solution-4
Backlit Translite of 16’X4’ at Entrance of the Platform
Proposed Solution-5
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 41/50
Proposed Solution-5
Backlit Translite of 10’X5’ at Concourse Area
Proposed Solution-6
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 42/50
Proposed Solution 6
Backlit Translite of 12’X4’ Above Ticket Counter
Proposed Solution-7
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 43/50
Proposed Solution 7
Backlit Translite of 10’X5’ On the Platform
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 44/50
Proposed Solution-9
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 45/50
Proposed Solution 9
Backlit Translite of 7’X11’ Near Token Channel
Proposed Solution-10
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 46/50
Proposed Solution 10
Backlit Translite of 8’X4’ Near Ticket Counter
Proposed Solution-11
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 47/50
Proposed Solution 11
Backlit Translite of 12’X6’ at Exit of the Station
Proposed Solution-12
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 48/50
oposed So ut o
Backlit Translite of 15’X5’ at Exit of the Platform
Proposed Solution-13
8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising
http://slidepdf.com/reader/full/dmrcdmrc-advertisingairport-advertisingoutdoor-advertisingoohbillboard 49/50
p 3
Backlit Translite of 15’X5’ at Exit of the Platform
Proposed Solution-14