dms: bluekai pitch-a-kucha: data activation: separating signal from noise
DESCRIPTION
Data management is important, but it's useless without data activation. Just because you can manage your data, it doesn't mean you can do something with it. BlueKai is more than just a DMP -- we activate your data. Presenter: Zander Ford, sales director, BlueKai @BlueKaiTRANSCRIPT
Zander Ford, Sales Director
Data Activation: Separating Signal from Noise
Welcome To The World Of Data-Driven Marketing
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What Is Data-Driven Marketing?
Big Data Marketing
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3 Key Challenges Facing The World Of Data-Driven Marketing
High Volumes Of Data Being Created
Cross-Channel Usage Of Data
Marketers Are Spending More To Understand Data
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There Are Massive Amounts Of Data Being Created Every Day
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More Data Will Be Leveraged Cross-Channel Over The Coming
Years
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Marketers Are Beginning To Spend More Against Infrastructure Than
IT
How Should You Think About Data-Driven Marketing?
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The Merging of Personas
CMO CTO
Focus On Data Activation
Data At Rest Tends To Stay At Rest. Data In Motion Is Activated.
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What is a Data Activation System?
An enterprise-level, cloud-based platform that manages your data assets and provides a common data platform for all your marketing and customer interaction programs.
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BlueKai Invented the Business of Data-Driven Digital
Marketing
A marketplace to buy and sell
data
Data Exchange
Data Management
A tool to manage1st & 3rd party data
Data Activation
Proprietary solution for unlocking scale
in data-driven marketing
When You Evaluate A Data AS, Make Sure They Unite Everything
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Activation Fragmentation
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Enterprise Marketing Data AS
Offline CRM, Cross Channel Analytics, Email,
Mobile, Search
Choose A Channel Agnostic Platform To Give You Everything You Need
Some solutions born out of networks & DSP’s, require media buys to activate.
Digital DMP
Video, Site & Ad Optimization,
Analytics
Display-Only DMP
Banner only
1st Party Data
3rd Party Data
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A Complete Data Activation System
Thank-You!