do all roads lead to the same purchase
DESCRIPTION
Analyse inédite analysant le comportement d'achat de l'acheteur dans le point de vente.TRANSCRIPT
Ready
to go
shopping ?
Do all roads
lead to the
same
purchase ?
The Iast shopping trip in Fact - (questions)
STEP 1
Types of
products
bought during
the last
shopping trip
Amongst
the 40 FMCG
categories
STEP 2
PLANNED PURCHASES
Types of
products
bought
& plannedbefore the
visit in store
STEP 2.1
Brand chosen
in advance &
purchased
brand
Or
Brand chosen
in advance &
other brand
bought
Or
Brand chosen
in store
STEP 2.1.1
Brand chosen
in store
& usually
chosen
for that kind
of purchase
Or
Brand chosen
in store
& not usually
chosen
but attractive
in store
The Iast shopping trip in Fact - (questions)
STEP 1
Types of
products
bought during
the last
shopping trip
Amongst
the 40 FMCG
categories
STEP 3
UNPLANNED PURCHASES
Types of
products
bought
& not
plannedbefore the
visit in store
STEP 3.1
Purchased brand is
probably the brand
which would be
bought in case of
planned purchase
Or
Purchased brand is
probably not the
brand which would
be bought in case of
planned purchase
Or
Don’t know
Purchasedproducts
Plannedpurchases
Planned brand
+ brand bought
Planned brand
+ other brand bought
Unplanned brand
Usual brand
Other brand
Unplannedpurchases
Usual brand
Other brand
Don’t know
The last shopping trip in Fact - (plan)
Brand
« before »
Planned brand
+ brand bought
Usual brand
Usual brand
Brand
« in store »
Planned brand
+ other brand
bought
Other brand
Other brand