do and don'ts for a successful loyalty program
DESCRIPTION
Best Practices for a Successful Loyalty Program and the pitfalls to avoid. This presentation will help make your loyalty program a whole lot better!TRANSCRIPT
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NextBee Media
LOYALTY PROGRAMS: DO’s and DON’T s
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DOs
LOYALTY
PROGRAMS
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Give away instant reward on sign-upOffer short-term achievable rewards
Encourage users in lower tiers to level up
Attainable Rewards&
a Tiered System
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Reward desirable customer behaviour
Gather Data on
Consumers
Increase sales
during lull
periods
Gain traction for new
products/services
SET
SPECIFIC GOALS
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Measure the effectivenes
s of the Program
Identify customer
preferences and habits
Differentiate customers
based on their characteristics. Design program
accordingly.
ANALYTICS
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Make your program fun and engaging
Recognize and reward high-scorers
GAMIFICATION
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Make it
Spread the word on social media
SOCIAL
!
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Incentivize signing up customers – and reward top
performers each week
Train employees on the program and encourage
them to speak to customers
Enroll all employees in the program
Excite Your Employees
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DONT’S
LOYALTY
PROGRAMS
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DON’T COMPLICATE IT
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Don’t Stay Silent
Open up
Communicate
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DON’T CHOOSE REWARDS FOR YOUR CUSTOMER
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Reward only desirable customer behaviour
Don’t Reward for the Sake of Rewarding
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Don't sell/share customer
data
Protect customer data at all
costs
Trust lost once, is lost
forever
DON’T COMPROMISE ON PRIVACY
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Be clear, on all communications
Don't make promises you can’t fulfil
Avoid fine print as much as possible
Don’t Mislead
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www.nextbee.com
THANK YOU!