do it different. make a difference. bryce williams september 12, 2013
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Do it different. Make a difference. Bryce Williams September 12, 2013. living longer, living sicker. U.S. Smoking Trends (1965-2006). U.S. Obesity Trends (1971-2006). 1965. 1990. 2006. 1971. 1990. 2006. Source: CDC Health, United States. page 3. page 4. page 5. wellness 1.0. - PowerPoint PPT PresentationTRANSCRIPT
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Do it different. Make a difference.
Bryce WilliamsSeptember 12, 2013
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living longer, living sicker
0%
10%
20%
30%
40%
50%
60%
Men Women
U.S. Smoking Trends (1965-2006)
Source: CDC Health, United States
0%
10%
20%
30%
40%
50%
18-29 Yrs 30-44 Yrs 45-64 Yrs 65+ Yrs
U.S. Obesity Trends (1971-2006)
1965
2006
1990
1971
2006
1990
page 3page 3
page 4page 4
page 5page 5
page 6
wellness 1.0 risk identification information transfer marginal impact
page 6
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wellness has evolved
page 8
make it easy
Source: Wansink et al, NY Times, 2010
Putting salad bar near checkout tripled sales!
Putting fruit in attractive bowls doubled sales!
page 9Source: Massive Health; Christakis et al, NEJM, 2007
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daily challenge: researchEngagement & Social
Connection
Source: Poirier, J & Cobb, N; J Med Internet Res 2012
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daily challenge: early returns
50% Engagement Per Day
>90% Retention @ 90 Days
3/4 w/ >1 “Friends” 1/3 w/ >8 “Friends”
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@ eight months: 2,500 participants 75% wearing device daily 1 billion steps – 500,000 miles
make it fun
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make it fun
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make it iconic: brand anti-matter
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make it iconic
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make it real: engagement matters
0%
15%
30%
45%
60%
75%
90%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Wellness Assessment Biometrics Health Goals/Program
page 18page 18
make it real: outcomes matter
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smoking
12%
9%8%
6%2008 20112009 2010 2012
6%
page 19page 19page 19
make it real: outcomes matter
page 19
2009 2011
hypertension
2010
24%
10%
24%
2012
10%
