do social casino gamers migrate to online gambling?
TRANSCRIPT
Do Social Casino Gamers Migrate to Online Gambling?
International Gambling ConferenceAuckland, New Zealand
February 11, 2016Hyoun S. (Andrew) Kim.
2
Disclosure and AcknowledgementsDisclosure:This research was funded by a grant from the Ontario Problem Gambling Research Centre.
Acknowledgments:Dr. Michael Wohl – Carleton UniversityMelissa Salmon – Carleton UniversityDr. Rina Gupta – Queen’s UniversityDr. Jeffrey Derevensky – McGill University
3
Social Networking
4
Social Network and Gambling
5
Social Casino Games
6
Social Casino Games• Casino-styled games on social networking sites.• No-real money wagered, players cannot ‘cash out’• Operate on a freemium model.• Can also play on mobile platforms (phones, tablets).
Gainsbury, Hing, Delfabbro, & King, IGS
Online Gamblers Social Casino Gamers0
20406080
100120140160180200
50
172
Social Casino Gamers vs. Online Gamblers
Users (in millions)
10
500 Million purchase of
Merged with
90 Million purchase of
11
Play for Free to Pay to Play
Social Casino Gaming Online Gambling
The Morgan Stanley Report (2012)
12
“I didn’t understand how I got from one place to another
place, from playing for fun to being in trouble”
Kim, Wohl, Gupta, & Derevensky, JBA
13
Why Might Migration Occur?• Normalization
14
Why Might Migration Occur?
15
Why Might Migration Occur?• Normalization• Distorted perception of skill/odds• Enhancement• Micro-transactions
Griffiths, WOG; Sevigny, Cloutier, Pelletier, & Ladouceur, CiHB
16
Present StudyParticipants: 409 community social casino gamers who have never gambled online (recruited via Mturk).Design: Longitudinal (six-month).Predictors:
- Time spent- Skill building- Enhancement- Microtransactions
Kim, Wohl, Salmon, Gupta, & Derevensky, JoGS
17
26
73
Participants who migrated to Online Gambling (Six-months)
Gambled Online Did Not Gamble Online
18
Descriptive CharacteristicGender: 17 males, 9 female.Ethnicity: 25 Caucasian, 1 South Asian (India).Employment: 20 full-time, 4 part-time, 2 unemployed.Marital Status: 15 in a relationship, 10 single.Gambled: 19 yes, 6 no.
19
TimeSpent Skill-building Enhancement Micro-transactions0
1
2
3
4
5
6
7
8
9
1.16 1.01 0.69
8.16*
Predictors of Migration
Odds Ratio
Predictors
Odd
s Rati
o
*p< .01
20
21
CaveatsGambling problems: Did not assess, whether participants who migrated became regular gamblers.Other predictors: Dispositional characteristics?Bright side of micro-transactions: Harm-reduction.
22
Social Policy ImplicationsRegulation: Operates under a ‘best-practices’ framework.Education: Should players be warned about potential harms of engaging in micro-transactions?Advertising: Ubiquitous, word of mouth is one of the biggest reasons how social casino gamers get introduced to social casino games.Promotions: Should operators be allowed to offer specials for credits?
Do Social Casino Gamers Migrate to Online Gambling?
Kim, H. S., Wohl, M. J. A., Salmon, M. M., Gupta, R., & Derevensky, J. (2015). Do social casino gamers migrate to online gambling? An assessment of migration rate and potential predictors. Journal of Gambling Studies, 31(4), 1819-1831.
Hyoun S. (Andrew) Kim, MAUniversity of Calgary