Do we need better presentations ?

José Ramón MacíasBiocomputing

UnitCNB-CSIC

my position

my position

GOOD-BAD examples

my position

GOOD-BAD examples

gathering the good ones

my position

GOOD-BAD examples

gathering the good ones

your questions

my position

GOOD-BAD examples

gathering the good ones

your questions

handouts

given

Do we need better presentations ?

Yes, we do

remember ?

he got one

for a PowerPoint ?got crazy ?

most scientific-technicalpresentations fail

most scientific-technicalpresentations fail

Why ?

Fact !

Most presentations fail

how much is

“most”

BAD GOOD

BAD GOOD

myPowerPoint

BAD GOOD

90 9 1

100%

really badtolerablegood

BAD GOOD

myPowerPoint

Why ?

effective communication is getting the message to the audience

we getlongboringbad slidesmeaningless

we want

shortsimplelegible

engaging

nobody pays attention to boring things

without an audience you don’t have a presentation

present data without preparing the audience enough

projecting slides no one reads

Seven Questions to Knowing Your Audience

Why are they here?What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.

2

What keeps them up at night?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.

3

How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?

4

What do you want them to do?Answer the question “so what?”—and make sure there’s clear action for your audience to take.

5

How can you best reach them?People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.

6

How might they resist?What will keep them from adopting your message and carrying out your call to action?

7

What are they like?Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.

1

© duarte.com 2008

Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience.

slides that no one will remember

prepared under pressure

we can learn

(with little effort)

“las cuatro o cinco cosas que, a lo largo de toda una vida, he podido desaprender. Son mucho más importantes que las cosas que he aprendido.”

- Eduard Punset

Do we really needto use slides

why we use PowerPoint,when we want to use Word

Presentationlife cycle planni

ng

designdelivery

Planning

1. analyzing the audience

their needs

theirattitude

their level ofknowledge

environment

demographic information

2. develop your

Position-Action-Benefit

state yourposition

action

theirbenefit

3. brainstorm for main idea

main idea

4. state sub-topics

5. develop introduction

& conclusions

Introduction

Conclusions

5. develop introduction

& conclusions

Introduction

Conclusions

Memorable opening

Memorable closing

argument #1

argument #2

argument #3

6. find apreview / review sentence

for the main idea

as in the saying…

tell them what you’re going to tell themtell themthen, tell then what you told them

7. develop slides or other visual aids

8. develop handouts

Design

put your old slides in a new container

this one is perfect

Life after deathby PowerPoint

- DON McMILLAN

use the slideware the Judo-way

“ Don’t be a cheetah ”

- Paula Tesch @ Duarte.blog

Start with a pencil, not a mouse

Rule of Thirds

their needs

use font types to emphasize the message

Contrasthelp to

emphasize

use font sizes everybody can read

Ability to maintain attention is limited

Fact !

really !?

attention is limited at 20 minutes chunks

Fact !

Keep It Short

keep It Simple!

But please,

please,

please,

presenting data is not throwing your numbers on screen

there are better alternatives to tables

1.000.000.000.000 KB

1.000.000.000 MB

1.000.000 GB

1 PB

1.000 TB

1.000.000.000.000.000 byte

NGS produces (approx.)

one giga base pair of

sequence data, with files in

the order of 100-200 GB.

EVERY

RUN !!!

SWEDEN

AS MUCH ENERGY AS

WORLDWIDE DATACENTERS NOW ACTUALLY CONSUME

Something to avoid: abused graphs

rather, be creative andsearch for simplicity.

didn’t know what a

BLOG is !!!

didn’t gave an answer

Some statistics…

thesedon’t

visit blogsregularly

spon

tane

itydive

rsity

uncensored

Blogs visitors value diversity the most

uncensoredspontaneity

diversity

the touch of humor here…

Blogs visitors value diversity the most

Year # of structures

2002 10

2003 40

2004 67

2005 117

2006 193

2007 266

2008 363

Single Particle Icosahedral Helical Individual Structure

2D Crystal

Single Particle; # of structures; 246

Icosahedral; # of structures; 63

Helical; # of structures; 35Individual Structure; # of structures; 15

2D Crystal; # of structures; 10

one tenth of the EMDB entries are virus structures

- February 2009

Structures in several entries

Column1; 2; 67%

1 out of 3 structures are covered by more than one entry.

- February 2009

1/3

“value in a slide is not in the amount of information that contains, but the clarity to transmit the message.”

- Nancy Duarte

Myth !

OK. But I’m not a DISIGNER

- Raymon Loewy“The Father of Industrial Design”

“Design is too important to be left to designers”

“color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.”

- Alexander White

using clip-art looks not professional, really

resources

in handouts

later

When in doubt, make it If you are still in doubt, make it

- Ivan Chermayeff

red

big

“From the audience's point of view, the question is: Why the bloody hell does this matter? Clarify that and you're on the right track.”

- Garr Reynolds

“From the audience's point of view, the question is:Why the bloody hell does this matter? Clarify that and you're on the right track.”

- Garr Reynolds

“like it or not, people are going to judge you by your cover.”

- Nancy Duarte

“like it or not, people are going to judge you by your cover.”

- Nancy Duarte

“color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.”

- Alexander White

“color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.”

- Alexander White

“color should be used in the same way that

type and size is used: to emphasize

importance, not decorate a page.”

- Alexander White

“If letters are the clothes that words wear, then it surely follows that there must be as many typefaces as there are voices, languages, and emotions.”

- Erik Spiekermann

“The elevator test:If your audience could remember only three things about your presentation, what would you want it to be?.”

- Garr Reynolds

“Deja tiempo para que la audiencia también hable. Nunca agotes tu tiempo. Habla un 80% o incluso menos.”

- Gonzalo Álvarez Marañón

“Deja tiempo para que la audiencia también hable. Nunca agotes tu tiempo. Habla un 80% o incluso menos.”

- Gonzalo Álvarez Marañónelartedepresentar.com

Exposition#3

Don’t speak fast

Don’t speak fast

Don’t just give ’em the facts,give ’em a show! Entertain your audiencewhile you inform them.

Just like dance moves, presentations need rehearsal.

practicepracticepractice

Benefitsyour

Are presentations

worth the effort

SHINEyour results will

smartwill look

connect with the

audience

your message

effectively reach the audience

guide and keep the attention

your audience

understandyour message

improve comprehension and recall

act uponyour audience

your message

no more napsat your talks

no more boring seminars

get one, too

99% presentations fail

we can learn, (with little effort)

they’ll take your message home