Feeling Secure Online? Beliefs and Attitudes on Security and Privacy

Bill Dutton with Grant Blank, Gillian Bolsover, Elizabeth Dubois, Soumitra Dutta, and

Ginette Law, Oxford Internet Institute, University of Oxford

Presentation for the Global Cyber Security Capacity Centre Inaugural Conference, Oxford Martin School, University of Oxford, 25 November 2013.

Social and Cultural Dimensions of Cyber Security

Questions about Attitudes and Beliefs

Research Foundations for Study of Public Attitudes and Beliefs

Nations with over 300 respondents in 2012 WEF Survey.

Dutton, W. H., Law, G., Bolsover, G., and Dutta, S. (2013), The Internet Trust Bubble. New York: WEF.

Dutta, S., Dutton, W. H., and Law, G. (2011), The New Internet World. New York: WEF, April.

1. New online nations are dominant in the New World;

2. Users developing a global Internet culture: sharing similar values and attitudes;

3. Newly adopting countries are as liberal, if not more so, such as in support for freedom of expression, privacy;

4. Users in the newly adopting nations are more innovative in some patterns of use, e.g., social networking.

The Internet Values Project: ‘The New Internet World’

An Internet Trust Bubble?

Beliefs about Online Privacy

• Organizations, companies ask for too much personal information online (67%)

• People who go online put their privacy at risk (61%)• There is personal information about me that is

collected on the Internet for reasons I do not know (58%)

• People I do not know have access to my online personal information (57%)

• The government monitors what people do on the Internet (50%)

Beliefs about Security Online

• I have control over the information I disclose about myself online (62%)

• The personal information I put online is kept safe (45%)

• I feel safe providing some personal information such as my name, birth date, or phone number on the Internet (41%)

N = 10,208.

Concerns about Online Security

• Someone breaking into your Internet account or e-mail (72%)

• Information you provided for one purpose is being used for another purpose online (67%)

Practices to Protect Privacy-Security

• Scan your computer for mobile devices for viruses or spyware (65%)

• Check your privacy and security settings online (54%)

• Read privacy policies before using a Web site or service (41%)

Trust to Protect your Personal Data

Online marketers, ad

SNS providers

Shops, dept stores

Search engines

Telephone Comp.

Mobile phone comp.

ISPs

Gov't authorities

Prov. Health, medical

Banks, financial inst.

0 10 20 30 40 50 60 70

Percent Trusting

Percent Trusting

Trends Over Time: Focus on the UK

Unpleasant experience Spam Viruses via email0

10

20

30

40

50

60

70

80

90

ConcernedDid Something

Concerns and Actions to Address Bad Experiences, UK, 2013

An Internet Trust Bubble?