Do you know what to do?

What Are QR Codes?

Do & Don’t – How to use.

QR Codes

QR = Quick ResponseHigh data density

URIs Contact Info Text

Strategies for Use

Choose your audience wiselyEducate your audienceDefine its purpose

Do QR

Front page of handouts, brochures, publications

Short URLsClear outline around graphicOne inch squareExplain what to do and why

Don’t QR

Deep link into a websiteNon-mobile oriented sitesMix text with URLFade graphics into edgesToo small or skewed

Pew Research Center 35% of American adults own smartphones “Smartphone owners under the age of 30, non-

white smartphone users and smartphone owners with relatively low income and education levels are particularly likely to say that they mostly go online using their phones.”

“…household income of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.”

http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android

e-Michigan - Here to Help

Help create unique URL Provide QR Code based on the URLProvide tracking data or create a login

for the metrics websiteAdvice on usage in printed materials

and marketing campaigns

Other Types

Data Tag

SnapTag

Microsoft Tags

Pretty QR Codes

Image courtesy: http://www.themobilists.com/2011/06/27/creative-mobile-barcodes-qr-codes-and-microsoft-tag/

Do you know what to do?

Before the Event

Periodical literature posted ahead of time

User had to download PDF to get QR Code

No link on the site to get the App or mention of the scavenger hunt

Inducement to download app? Enter a drawing for an iPad2.

At The Event Signage located:

EntrancesMajor booths (Food tickets, Sponsors)

About one foot square Not high enough to scan

square on

At the Event Specific waypoint of the

scavenger hunt Located near major

points of interest or specific high level sponsor

This QR scans as text: {‘quest_maker_id’:’5’}

The other QR is a “Get our App”

The App on an iPhone Splash screen for about

one second. Network activity

occurring Then goes to main

navigation screen

The App on an iPhone Event Map

Looks like it has to download a separate jpg/pdf

Two Maps

AboutQuest Describe event Give instructions about

App

The App on an iPhone Schedule - Saturday

List of events occurring throughout the day

Plus sign

Schedule - MyDay My personal itinerary Minus sign

The App on an iPhone The Quest

Must register an email address to be entered to win

Scan a code and get one of nine squares

Option to post to Facebook & Twitter that you visit one of the nine stations

The App on an iPhone Completion

Congratulations message Confirmation of being

entered to win Dotted image coalesces

into the robot

Note: I did not finish the quest on the day of the contest. I figured out the scan codes and did it the day after.