do you speak human?
TRANSCRIPT
DO YOU SPEAK HUMAN?
The shift from desktop to mobile computing over the past decade has had dramatic effects on how people interact with technology.
But that’s nothing compared to what we most likely will see in the near future.
Now we are seeing interfaces and forms of media that are truly made for people’s phones, not just adapted from the web or television or print.
And not just on phones…
Digital interfaces have spread to an array of internet-connected devices for the home, car, and other personal spaces.
They take shape of messaging apps, voice interfaces, smart gadgets, and other technologies that personalise your experience based on context.
“Rather than mobile-first, the buzzword of the era just passed, the next big media platforms are more aptly described as mobile-native.”
- Quartz
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Some of these platforms are already huge: messaging apps such as Slack, Skype, WeChat, Kik, and Facebook Messenger…
… and digital assistants like Alexa, Siri, Cortana, and Google Assistant. Others are still nascent but likely to rise in popularity over the next several years.
Google Assistant
Amazon Alexa
Microsoft Cortana
Apple Siri
At the heart of this new era are two broad fields: chatbots and artificial intelligence. !"
!"Chatbots are software you can talk to, either through text input or voice.
They fit neatly into these new interfaces because, without a graphical interface to click or tap on, the only way to control them is often through conversation.
And chatting with a bot requires a level of smarts that has come to be known as AI.
Including specific fields such as;
Natural language processing (to understand human input)
Machine learning (to personalise based on user behavior)
Information processing (to glean insights from large data sets)
Perpetual Beta
BRAIN INTERFACES IS UP NEXT
SUPER FAST RECAP FROM 1981-TODAY
BEFORE GUI
AFTER GUI
Until now, we have been forced to learn the language of computers. Now computers are finally learning how to speak ours.
GUI < CI
QR CODE AS EXAMPLE
QR CODE AS EXAMPLE
JETSONS
CLIPPY
CUSTOMER SUPPORT CENTER
JARVIS FROM IRON MAN
TAY.AI
TAY.AI
“Microsoft’s AI millennial chatbot became a racist jerk after less than a day on Twitter”
- Quartz
TIMELINEEnabling Technologies We are at an inflection point. The graph below is microprocessor clock speed plotted on a logarithmic scale—it shows that computing power has doubled nearly every year for the past 40 years. That, together with a confluence of innovations in areas such as user interface, speech recognition, cloud computing, and AI, means that we are finally—technologically—ready for the next revolution in computer interaction.
1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2001 2003 2005 2007 2013
1981First
graphical user interface
1983First
commercial mobile phone
Com
putin
g Po
wer
1992First speaker-independent
speech recognition
2006Cloud
computing introduced by
Amazon
2011Watson
wins Jeopardy
Computing Power
EMERGING TECHNOLOGY CURVE
EMERGING TECHNOLOGY CURVE - CI
SO WHY SHOULD I CARE THIS TIME?
CONVERSATIONAL INTERFACES HAVE BEEN AROUND FOR YEARS, BUT LET’S FACE IT: SO FAR, THEY’VE BEEN PRETTY DUMB.
GUI < CI
SIRI BY APPLE
GOOGLE ASSISENT
ECHO + ALEXA BY AMAZON
SMARTPHONE PENETRATION TOP TEN MARKETS (PLUS USA AND UK)
MESSENGER + M BY FACEBOOK
CHATS FOR EVERYTHING
KIK
US SMARTPHONE USER’S NUMBER OF APP DOWNLOADS PER MONTH
TIME SPENT IN AN AVERAGE AMERICAN’S MOST-USED APPS
MESSENGERS VS. SOCIAL NETWORKS
WHEN TECHNOLOGY IS GETTING READY
2 MODELS FOR GENERATING RESPONSES
RETRIEVEL BASED GENERATIVE AI
SPEECH RECOGNITION
VOICE EDITING
API INTEGRATIONS
SPEAKERS & HEADPHONES
“AIRPODS AREN'T HEADPHONES, THEY'RE APPLE'S FIRST IMPLANTS.“
COMPLEMENTARY TECHNOLOGY
# $ % & ' (SMART
PHONESCONNECTED
HOMESAUTO
MOBILITYVR, AR & MR
BIG DATA
QUANTUM COMPUTING
A NEW ROLE FOR DESIGN
VISUAL REAL ESTATES ARE BY NATURE LIMITED
TOUCH GESTURES
PRESET CHOICES FREE TEXT QUERY BASED
ON MEDIAGUI ,TOUCH &
THOUGHTSVOICE CONTEXT
Photos & Video?
DESIGN CREATES A BETTER EXPERIENCE AROUND DATA
RELATIONSHIP DESIGN
ANIMATION DESIGN
AMAZON WORKING ON MAKING ALEXA RECOGNISE YOUR EMOTIONS
TARS FROM INTERSTELLAR
“Slack's chatbot Howdy now includes an option for adjusting the humor settings so that users can help decide the personality their new bot-friend will have.”
- Whats Broadcast 2016
Designing the perfect voice…
R2D2
C3PO
or
IS IT GOOD DESIGN, WHEN PEOPLE KNOW IT’S A BOT, BUT STILL FEEL THE NEED TO SAY ‘THANK YOU’?
WHEN YOU SAY THANK YOU TO A BOT
MORE OR LESS EFFICIENT?
MORE OR LESS EFFICIENT?
16 TAPS IN TOTAL
(6 of which are entering the payment pin)
BRAIN INTERFACEMORE OR LESS EFFICIENT?
CHATS ARE THE NEW APPS CHATS ARE THE NEW INTERFACE BUBBLES AND SKILLS ARE THE NEW APPS
WHY BRANDS SHOULD CARE
“BRANDING ONCE MEANT LOGOS. TODAY, IT MEANS AI”
“The brand is undergoing a paradigm shift. It's no longer a mark. It's not even a voice.
It's an intelligent entity, a personality, an algorithm capable of learning and building relationships.”
- Fast company
"Think of the person who is writing the micro-copy around forms on a website, All of a sudden they’re the king, because it’s nothing but microcopy now.
That little form validation error message, or whatever, is now the full and total sum of your brand’s representation [in this interface].”
- HOWDY
THE BATTLE IS FOR THE CUSTOMER INTERFACE
"AS WE MOVE AWAY FROM SCREENS, A LOT OF OUR INTERFACES WILL HAVE TO BECOME MORE AUTOMATIC, ANTICIPATORY, AND PREDICTIVE.”
-GOODMAN
ZERO UI
NICK BROSTRÖM ON AI
“Amazon is soon going to take all shopping decisions out of our life except for the stuff that gives us a lot of joy - which is about three to five percent of our actual shopping.
They will take Prime members and turn them into Prime+ members and take them from $1300 a year to $13000, they will announce it and their stock will be taken over a trillion dollars and we will have pure frictionless ecommerce.”
- L2inc
Amazon 2016: Est. 63 million Prime members
THANK YOU
