Do Your Clients Believe

These Real Estate Myths? Presented by Jason Cohen Pittsburgh

Collectively, the members of Jason Cohen's

informal real estate advising group, Jason Cohen

Pittsburgh, have worked with a lot of clients - and

needed to reset a lot of false assumptions in the

process.

TOO MANY REAL ESTATE CLIENTS

BELIEVE DAMAGING MYTHS.

Myth #1

Realistically, even promising potential

buyers will bypass listings that seem

too far out of their target price range,

and leave good homes stagnating on

the market. Sellers should establish a

reasonable initial ask that both appeals

to potential buyers and gives the seller

space to reasonably lower the price

during negotiations.

ADVERTISING A HIGHER

INITIAL PRICE IS BETTER.

Myth #2

While an independent sale is technically

possible, it requires a great deal of work

and time on the part of the seller - and

often, independent owners don’t have

the marketing skills or industry

experience to successfully attract buyers

and negotiate a profitable deal. Real

estate professionals know how to make a

profitable deal; moreover, their sales

commission is factored into the overall

price of the home.

SELLERS CAN MAKE MORE

OF A PROFIT WITHOUT AN

AGENT.

Myth #3

Your client may think that their home will

net more with pricey new countertops

and redone bathrooms, but major

remodels could potentially turn away

otherwise interested buyers. There is no

guarantee that the client will get their

investment back, and the updates your

client favors may not be to a buyer’s

liking. Clients should stick with safe and

relatively cheap fixes such as laying new

carpeting or replacing outdated

appliances.

SELLERS SHOULD RENOVATE

THEIR HOME BEFORE

PUTTING IT ON THE MARKET.

Myth #4

Zillow’s price estimation tool should

always be used as a general guide,

rather than a means to define price.

While the company is constantly striving

to improve their algorithm, Zestimate can

misquote by thousands if the property

data it sources is incorrect. Real estate

agents should always conduct their own

assessments before establishing a

starting price.

ZILLOW’S ZESTIMATE IS

ALWAYS ACCURATE.

THANK YOU!

For more content and real estate advice, visit Jason Cohen Pittsburgh's

website at:

JasonCohenPittsburgh.com