do zombies tweet? - aphl · apocalypse michelle m. forman senior specialist, media aphl . who...
TRANSCRIPT
![Page 1: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/1.jpg)
Do Zombies Tweet?
Things to know about social media before the zombie
apocalypse
Michelle M. Forman
Senior Specialist, Media APHL
![Page 2: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/2.jpg)
Who breaks the news?
![Page 3: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/3.jpg)
Who breaks the news?
![Page 4: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/4.jpg)
Social Media Changed the Game
845 million active users
140 million active users
![Page 5: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/5.jpg)
At the moment the Japan earthquake occurred
Within one hour after the quake
![Page 6: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/6.jpg)
Information made public in an instant
![Page 7: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/7.jpg)
Average age of adult social media users: • 59% of internet users use at least one social network • Average internet user has 669 social ties (not just online) – average non-user has 506
Hampton, K., Goulet, L., Rainie, L., & Purcell, K. (2011) Social Networking Sites and Our Lives: How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies. Washington, DC: Pew Research Center’s Internet & American Life Project. Retrieved May 8, 2012 from http://pewinternet.org/Reports/2011/Technology- and-social-networks.aspx
35
Who are these millions of people?
![Page 8: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/8.jpg)
“…while it's hard to pinpoint how many potential illnesses or deaths were prevented, it's safe to say that far more people were aware of the dangers of Salmonella-tainted peanut butter thanks to the social media efforts of these agencies.”
-Rick Turoczy, ReadWriteWeb.com
In 2009…
![Page 9: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/9.jpg)
In 2012… • CDC has 41 Twitter accounts – Dr. Frieden hosts Tweet chats on various health topics • USDA has 10 Twitter accounts and the Food Safety Information Service now has a Twitter accounts for every single state where consumers can get immediate updates that are specific to their region • FDA has 10 Twitter accounts including one specifically for recall information • HHS has 29 Twitter accounts including one specifically for information on flu • All four agencies have Facebook pages, blogs and make use of other social tools
![Page 10: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/10.jpg)
What about health departments?
• 56% of state and 53% of local health departments use Facebook to communicate
• 180 local, state and regional health agencies use Twitter to communicate
Currie, Donya. “More health departments nationwide embracing social media: Use of tools rises.” Retrieved May 4, 2012 from
http://thenationshealth.aphapublications.org/content/42/4/1.2.full
![Page 11: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/11.jpg)
Contra Costa County Public Health Dept
Washington Department of Health
Colorado Department of Public Health and Environment
![Page 12: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/12.jpg)
Salmonella in dog
food: Info on the
recall and how to avoid
getting sick
Learn how to protect yourself from tick
and mosquito
bites
![Page 13: Do Zombies Tweet? - APHL · apocalypse Michelle M. Forman Senior Specialist, Media APHL . Who breaks the news? Who breaks the news? Social Media Changed the Game 845 million active](https://reader033.vdocuments.net/reader033/viewer/2022042104/5e8245ef45b8a81eb23e478e/html5/thumbnails/13.jpg)
Be Prepared! Don’t wait for a
crisis to be sure that everyone knows you
Who are you?
What do you
do?
What if I have more questions?
How do I find you?
Why is it important that you’re around?
Are you always working? Or only in a
crisis?