doc.: ieee 802.15-00/187r0 submission july 2000 ian gifford, m/a-com, inc.slide 1 project: ieee...
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doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 3 Contents Overview from Web Site Summary WG Life Cycle Marketing Plan Web Site –http://www.ieee802.org/15/pub/Marketing_Plan.html –The HTML Page will be the most currentTRANSCRIPT
doc.: IEEE 802.15-00/187r0
Submission Slide 1 Ian Gifford, M/A-COM, Inc.
July 2000Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)
Submission Title: [MC Marketing Plan Report]
Date Submitted: [11Jul00]
Source: [Ian Gifford] Company [M/A-COM, Inc.]Address [1011 Pawtucket Boulevard Lowell, MA USA 01853-3295]Voice:[+1 978 442 4650], FAX: [+1 978 442 5442], E-Mail:[[email protected]]
Re: []
Abstract: [The following report provides a planning tool for Marketing Communications.]
Purpose: [The MC will use this report as a way to capture their ongoing WG & specific MC work. This author will consolidate or work with other authors if they have other work that needs to be reported.]
Notice: This document has been prepared to assist the IEEE 802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein.Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by 802.15.
July 2000
Ian Gifford, M/A-COM, Inc.Slide 2
doc.: IEEE 802.15-00/187r0
Submission
IEEE 802.15 Working Group for Wireless Personal Area Networks™
Marketing Committee Marketing Plan Report
July 2000 LaJolla, CA USA
July 2000
Ian Gifford, M/A-COM, Inc.Slide 3
doc.: IEEE 802.15-00/187r0
Submission
Contents
• Overview from Web Site• Summary• WG Life Cycle• Marketing Plan• Web Site
– http://www.ieee802.org/15/pub/Marketing_Plan.html– The HTML Page will be the most current
July 2000
Ian Gifford, M/A-COM, Inc.Slide 4
doc.: IEEE 802.15-00/187r0
Submission
Overview from Web Site• The IEEE 802.15 Working Group for WPANs™ has provided the following
online Marketing Plan to profile the Marketing Communications from the WG. The focus of the plan is on the "push" side vs. the "pull" side of our Marketing Communications or rather we are asked individually to submit articles from time to time into Magazines, speak at Trade Shows, etc. this is "pull". The Marketing Committee does not portend to control "pull" but rather just tries to monitor and archive. The Marketing Committee is primarily concerned with creating "push" communications in support of the Projects and one of the three types of IEEE Standards documents: standard, recommended practice, or guide they have as a deliverable.
• These IEEE Standards documents are depicted below in terms of timelines and the individual Working Group, Task Groups, or Committee life cycles authorized to the Projects by our Sponsor.
Source: http://www.ieee802.org/15/pub/Marketing_Plan.html
July 2000
Ian Gifford, M/A-COM, Inc.Slide 5
doc.: IEEE 802.15-00/187r0
Submission
Summary
• The WG is finite and each project has its own lifecycle
• The Marketing Committee should be planning during the entire lifecycle of a project
• The following report is snapshot of the Marketing Plan for the participating projects
• If you want to participate please contact Bruce Kreamer or Ian Gifford
July 2000
Ian Gifford, M/A-COM, Inc.Slide 6
doc.: IEEE 802.15-00/187r0
Submission
WG Life CyclePLENARY
DATES 2003PROJECTS MAR JUL NOV MAR JUL NOV MAR JUL NOV MAR JUL NOV 2003
WG Start Hibernation?Original
StopRevised
Stop
27Oct00/7Dec00
9Feb01/22Mar01
Start Stop
30-Jan-00 1-MarStart Stop
30-Mar-00 1-NovMC Start Stop
1999 2000 2001 2002
TG1 Start
TG2
TG3
July 2000
Ian Gifford, M/A-COM, Inc.Slide 7
doc.: IEEE 802.15-00/187r0
Submission
Marketing PlanPLACEMENT TITLE AUTHOR(S) PUB DATE WG TG1 TG2 TG3 SIZE LINK
BluetoothSIGnal Newsletter, Issue no. 6, June 2000
WPANs: a Progress Report on Task Group 1 Ian C. Gifford 1-Jun-00 X 509KB
00055r2P802-15_TG1-Draft-SIGnal-Issue-No-6.zip
BluetoothSIGnal Newsletter, Issue no. 7, August 2000
WPANs: a Progress Report on Task Group 2
Steve Shellhammer 1-Aug-00 X ?KB No
BluetoothSIGnal Newsletter, Issue no. 8, October 2000
WPANs: a Progress Report on Task Group 3
John Barr and Rick Alfvin 1-Oct-00 X ?KB No
BluetoothSIGnal Newsletter, Issue no. 9, December 2000
WPANs: the Bluetooth System, a Pocket Guide, Volume 1
Tom M. Siep and Susan Tatiner 1-Dec-00 X ?KB No
July 2000
Ian Gifford, M/A-COM, Inc.Slide 8
doc.: IEEE 802.15-00/187r0
Submission
Marketing Plan (cont.)Part 15.1: Wireless Personal Area Networks Medium Access Control (MAC) and Physical Layer (PHY) Specifications
Draft 0.8 (LB(4))
IEEE Press Standards Information Network
The IEEE 802.15.1 Handbook: A Designer's Companion
Ian C. Gifford and Tom M. Siep Dec-00 X ?KB No
IEEE Standards Association, 802 Plus 802.15 WG Sep-00 NoX ?KB
July 2000
Ian Gifford, M/A-COM, Inc.Slide 9
doc.: IEEE 802.15-00/187r0
Submission
Marketing Plan (cont.)CRC Press, Modern Microwave and RF Handbook WPAN
Ian C. Gifford and Tom M. Siep Dec-00 X ?KB No
IEEE Communications Magazine
WPAN to WMAN Ian C. Gifford X ?KB No
IEEE Spectrum Magazine
WPAN to WMAN
Ian C. Gifford and Roger Marks X ?KB No
Applied MW & Wireless Magazine ? ? ? X ?KB NoIncisor Newsletter ? ? ? X X X X ?KB No? ? ? ? X X X X ?KB No