doctors 2.0 and you 2015 - start-up contestant junnah - founder sami al hussayen
TRANSCRIPT
The Problem
The Solution
Business Model
The Plan
Individuals are not
engaged and are not
empowered to take
ownership of their
health and wellbeing
… leading to sick patients …
Diagnosed3.8
MillionUndiagnosed1.5
MillionDeaths25,500
Direct CostsUS$ 4
BillionSource: 2014 estimates. International Diabetes Federation
Diabetes
… and significant costs
Adults have serious
problems paying
medical bills
23%US
13%FR
40%US
Spent US$1,000 or more
on out-of-pocket medical
cost
Source: 2010 Commonwealth Fund Int’l Health Policy Survey
PatientActivation
PatientEngagement
Triple Aim
Knowledge
Skills
Ability
Willingness
Patient Activation
Interventions to
increase activation
Strategy to achieve the
"triple aim”:
Improved health
outcomes
Better patient care
Lower costs
Rewards
Monitoring
and Feedback
Ease of use
Social dimension
We need a model that incorporates essential
drivers of engagement and empowerment…
Target Individuals and Organizations
Large
Employers
Corporate Social
Responsibility
Initiatives
Health
Insurers
Foundations
18
The Plan: Products & Customers
• Group Life Balance program in 2015
• New comprehensive program each year for the next 5 years
• Product refinement and innovation through active R&DProducts
Customers
B2B
3 15,000
Organizations Subscribers
2017
20 40,0002020
B2C
6,000
Subscribers
60,000
20