documotiv identity book
DESCRIPTION
Aid for creating consistant brand identity.TRANSCRIPT
TRANSPARENT CENTER
TWO-TONE BLUE
TWO-TONE GOLD
CIRCULAR SHAPE
SPLIT WORD
SERIF TYPE
PRIMARY LOGO 400%
ALTERNATIVE LOGO VERSION
100%
100%
2 inches
1 inch
1 inch
25%.5 inch
.25 inch
GRAYSCALE 200%
BLACK & WHITE 200%
CLEAR SPACE
CLEAR SPACE
2.5 inches
DO NOT
K22 Karnak Deco
1234567890!@#$%^&*()-=+abcdefghijklmnokqrstuvwxyz ABCDEFGHIJKLMNOKQRSTUVWXYZ
Titillium Thin
1234567890!@#$%^&*()-=+abcdefghijklmnokqrstuvwxyz ABCDEFGHIJKLMNOKQRSTUVWXYZ
Titillium Light
1234567890!@#$%^&*()-=+abcdefghijklmnokqrstuvwxyz ABCDEFGHIJKLMNOKQRSTUVWXYZ
Titillium Regular
1234567890!@#$%^&*()-=+abcdefghijklmnokqrstuvwxyz ABCDEFGHIJKLMNOKQRSTUVWXYZ
LOGO TYPEFACE
SECONDARY TYPEFACES
K22 HARNAK DECO MAY ONLY BE USED IN LOGO. TITILLIUM, ONLY TO COMPLIMENT ANY PRINTED OR DIGITAL COLLATERAL FROM DOCUMOTIVE. VARIATION AT DESIGNER’S DISCRETION. NO ITALICS ALLOWED.
WHEN USING PRODUCT NAME FOR MARKETING PURPOSES, PLEASE CAPITALIZE AS:
DocumotiveLEADING IS ALWAYS SAME SIZE AS POINT SIZE.KEARNING ALWAYS SET AT 20 POINT.ALLOWED TO USE OPTICAL SETTING FOR MAIN HEADLINES.
ONLY ALL CAPS FOR STYLE GUIDE.
COLORS
C 59 M 1 Y 6 K 26 Pantone P 120-4C
HEX 55A0B5
C 0 M 16 Y 100 K 25Pantone P 6-11C
HEX C9A605C 0 M 0 Y 0 K 45
HEX 9C9EA1
C 59 M 1 Y 6 K 26 Pantone P 118-5C
HEX 4FBDDC
C 0 M 16 Y 100 K 0 Pantone P 10-7C
HEX FFD200C 0 M 0 Y 0 K 22
HEX CBCDCE
DENOTES MAIN COLORS
USE SPARINGLY FOR PRINT IDENTIFICATION COLLATERAL
15% TINT ALLOWED
MINIMUM CROPPED IMAGE
DO USE WITH:WEBSITEPRINT COLLATERAL
DO NOT USE WITH:iPHONE APPiPHONE STORE
process
WEBSITE
FAVICONDO NOT USE GOLD COLORS IN WEB FONTS. WEBSITE PURPOSE: INFORMATIVE, SIGN UP PAGE & PAYMENT (DEPOSIT).
PSYCHIATRIC COLLATERAL
100%
1.5 inches
1 inch
RECOGNIZABLEIMAGES
How are you
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DEVICE BRACELET
114 px
114 px
CLEAR SPACE IS NOT DEFINED FOR SMART PHONE APPLICATION BECAUSE OF VARIATIONS IN DEVICE. LOGO IN ITS ENTIRETY CANNOT BE FLUSH TO ANY DIGITAL FRAME.
data calendar
circlesmessages
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